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1、教 案课程名称：_课 时：_班 级：_任课教师：_教 材：_新视野商务英语综合教程1（第二版）_Unit 2 Company StructureUnit Overview (单元概览)By studying this unit, students are expected to:l Learn the common types of company structure;l Describe a companys structure;l Know how to write an e-mail to introduce a new colleague.Lead-in (主题导入)l Write t
2、he word “function” on the board and ask the students how they understand it.l Divide the students into six groups, each discussing the function of one particular department.l Ask each group to give their report on their discussion. Encourage other groups to make comments.Reading A (精读课文)Task 1l Ask
3、the students to search for related information before class.l In class, ask the students to work in pairs and share their findings.l Invite some volunteers to report their findings in class. Write down the factors as they report on the board. A class discussion could generate some interesting ideas.
4、Background Informationl company structure: Traditionally, most companies have a hierarchical or pyramidal structure with one person or a group of people at the top and an increasing number of people below them at each successive level. There is a clear line or chain of command running down the pyram
5、id. All people in the organization know what decisions theyre able to make, who their bosses are (to whom they report), and who their immediate subordinates are (to whom they give orders). But today, the company is no longer just a place where people come to work and follow the order blindly from th
6、e above. For many people, their company gives a sense of belonging and identity. Companies of the 21st century should no longer be hierarchical which ensures maximum efficiency and profit. They are also the communities where people belong to and grow together with, where their affective and innovati
7、ve needs are met.Task 2l Pre-teach the words in the task which might be difficult for your students.l Ask the students to read through the text and do the task individually.l Check the answers and ask the students to locate the supporting information in the text.Task 3l Ask the students to answer th
8、e questions with the books closed.l Ask the students to read the text again to check their answers.Activity 1l Ask the students to make a list of the advantages and disadvantages of each type of structure.l Ask the students to share their opinions in pairs and summarize the features of each type of
9、structure.l Encourage the students to summarize with their own words. Try to avoid repeating or reciting sentences from the text.l Choose several pairs to present their ideas to the class.Additional MaterialsEntrepreneurial Structurel Advantages: quick decision making as power is centralized; timely
10、 response to changes.l Disadvantages: not suitable for larger business; top managers carrying a heavy workload; little initiative from the staff as they are not included in the decision- making process.Functional Structurel Advantages: employees having no difficulty in understanding what is expected
11、 of them; all duties and responsibilities being clearly defined.l Disadvantages: departments being limited to their duties and, therefore, becoming short-sighted; a lack of communication within a company and slow response to changes.Divisional Structurel Advantages: flexibility and quick response to
12、 changes in the market; allowing a team to focus on a single product or service; being able to build a common culture that contributes both to higher morale and a better knowledge of the divisions portfolio.l Disadvantages: the possibility of unequal allocation of company resources; divisions having
13、 too much autonomy and being concerned only with their own business.Matrix Structurel Advantages: quick responses to changes among a number of departments; enabling constructive development; closer cooperation and communication between departments as they work towards a common goal; information bein
14、g shared equally so decisions can be made for the benefit of the company.l Disadvantages: more expensive to run the business because of the complex communication system; conflict on the allocation of resources between line managers and project managers.Activity 2l Divide the students into small grou
15、ps. Each group is to focus on one particular company.l Ask the students to divide the online-searching work among group members, for example:Student A: a brief introduction of the company;Student B and C: structure of the company and its features;Student D and E: factors that may affect the companys choice of structure.l Ask each group to prepare the introduction by putting together the information.Each group member should have a role in the introduction.PPT or handouts are preferred for the introduction.Focusing on Gramm
