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1、ReadingAdvertising,What is the most important function of advertising,to introduce new products,pre-reading,Where can you find advertisement,What do you think of advertisement,What advantages and disadvantages do you think ads have,help customers find good product,help companies make money,can be us
2、ed to inform people about important issues,can lead people to buy the wrong products,Can make teenagers want things that are bad for them,can be ugly and noisy,while-reading,underline advantages and disadvantages of the Advertisement mentioned in the text,1. help consumers make informed choices,2. e
3、ntertain people,3. increase product sales,4. make products cheap,5. make people aware of social problems,1. make people annoyed,2. be misled by false and incorrect information easily,para1,What is the main idea of Para. 1,Ads are found almost everywhere,The main idea of the paragraph is that adverti
4、sing is _ industry,a highly developed,Why is advertising very popular? What makes advertising so popular,The development of radio, television and other media,para2,What is the main idea of Para. 2,People react to advertisements in different ways,People react to advertisements in different ways becau
5、se_ A.ads are useful and entertaining to some people while annoying to others. B. ads are useful and entertaining C. ads are annoying D. ads are not only useful and entertaining but annoying,Para.2. Tick the right answers. How do people react to ads,)Some find ads useful and entertaining. ( )Defende
6、rs say that ads may mislead us. ( )Others think that they are annoying. ( )Critics sometimes accuse companies of using ads to mislead us,Correct the mistakes in the following sentences,What is he accused ? The well-dressed man was charged of murder,of,with,para3,What is the main idea of Para. 3? Why
7、 do advertiser often have to work hard to attract peoples attention,The basic principle of advertisements is to influence customers choices,Because customers see so many ads every day,The best chance to reach customers for the advertisers is to _. A. appeal to their emotions B.make interesting pictu
8、res c. give customers proper prices D. send messages to custormers,Is the basic principle of advertising rather difficult,No. It is fairly simple,para4,Paragraph 4 is mainly about_. A. ads increase the production B. ads reduce the price of the production C. ads help companies and customers in a vari
9、ety of ways D. ads make a product more expensive,How do ads help customers,Help customers choose among all the available products,How do ads help companies,Advertising increases sales an increase in production a decrease in price,To realize a double-win,para5,Which sentence tells us the main idea of
10、 Para.5 A. the most important function of advertising is to introduce the prices of the products. B. the most important function of advertising is to introduce the types of the products C. the most important function of advertising is to introduce new products D. the most important function of adver
11、tising is to introduce the company where the products come from,What is the most important function of advertising,To introduce new products,Help customers decide whether they want or need the advertised products. Allow customers to compare prices and quality,How can truthful ads help customers,para
12、6,Whats the key sentence of Para. 6,Many governments use ad campaigns to make people aware of social problems and government policies,Para. 4-6 Which of the following is the main idea of this part? Frequent advertising increases product sale. The advantages of ads. Not all ads are used to promote a
13、product or to increase a companys profits. The most important function of advertising is to introduce new products,) Perhaps the most important function of advertising is to increase a companys profits. ( ) Not all ads are used to promote a product or to increase a companys profits,True or False,F,T
14、,para7,We must keep an eye out for “bad-and-switch ads,What is the main idea of Para. 7,What is a “ bait-and-switch” ad,It is an ad that cheats the customers by showing them one product and then giving them another,In conclusion, we must be _ when we read ads, learn to analyse ads, and protect ourse
15、lves from _ ads,careful,false,para8,people should learn to analyses ads and to protect themselves,What is the main idea of Para. 8,Language Points,over the radiogo with hand in hand react to on the other hand accuse sb. of sth. associatewith get across appeal to instead of doing again and again It is proven that take into consideration not all be used to do aware of look out for keep an eye out for at the best price distinguish between A and B,Homework: 1.Get ready for these phrases. 2.P179.3 3.P180.4
