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1、DMP,Digital Signage Interactive Services Central Management Software,Digital Signage Overview,Digital Signages components:Digital media player Content management servers Displays and software Network infrastructureDigital Signages Common Applications:Public information Internal information Menu info
2、rmation Advertising Brand building(In-Store) Influencing customer behavior Enhancing customer experience,The global digital signage market is estimated to generate $3.95 billion in 2011 and $13.2 billion by 2016; at a CAGR of 27.29% from 2011 to 2016.-From the report “Global Digital Signage Market a
3、nd its Applications (2011-2016)”,Major Players:Cisco Systems (U.S.) NEC Display Solutions, Ltd (Tokyo) AU Optronics (Taiwan) Winmate(Taiwan) Scala (U.S.) Navori (Switzerland) Adflow Network (Canada) Nanonation Technology (U.S.) Omnivex Corporation (Canada) UCView(U.S.) Samsung Electronics Co. Ltd (S
4、outh Korea),Cisco DMS Solution OverviewDigital Signs Enterprise Content Delivery System Interactive SolutionMain Products: Cisco Digital Media Player 4400G Cisco Digital Media Player 4310G Cisco Digital Media Player 4305GDigital Media Player 4310 is the industrys first network-aware DMP. It integrat
5、es Cisco medianet architecture technology and is capable of automatically configuring to a digital signage network at setup.,Digital Signage-DMP,Digital Signage-DMP Display Applications,Corporate Visitors welcoming messages Live news Internal communication Presence/absence information Menus in cante
6、ens,Transportation Flight schedules Advertising Way finding Emergency evacuation of premises,Retail In-store advertising Branding Interactive,Education Timetable updates Announcements about events Evacuation procedures Staff information,Government Employee/public communication Room scheduling Evacua
7、tion procedures Greeting systems,Healthcare Preventative health care Product advertising Guidance systems Queue management Local news and entertainment,Hospitality Room scheduling Visitor guidance Welcoming guests Menus Event information,Leisure Opening hours Ticketing Way finding Promotions Activit
8、y schedules,Financial Services Real-time display of equities, bonds, currencies, commodities Employee training In branch marketing/advertising Queue management Building evacuation,Manufacturing Assembly process info Charts with statistics Waiting queue information Quality assurance and safety proced
9、ures Employee communication,Digital Signage-DMP Products Data Sheets,Interactive Services,The Cisco Interactive Services Solution combines:Web-based content and applications for touch screen Interactive, and video collaboration along with easy-to-use remote management capabilities Cloud-based deploy
10、ment capabilities, which are unique and scalable.,Engaging and Interactive Experiences:Retail(In-Store) Education Financial Services Public Transportation And much more,Example: In-Store Interactive caseDisplay image slide shows Display video play lists Allow customers to interact with product web s
11、ites Allow customers to browse and watch product images and videos Provide interactive buyers guides Provide detailed product information Offer interactive product demonstrations,Interactive Services-DMP Products Data Sheets,Central Management Software,Generally, Central Management Software is embed
12、ded in the Central Management Server or Digital Media Manager(Cisco),Central Management Software,CMS major Features: Player management(Add/remove/edit Player) Grouped Players start/stop/pause/reboot/shutdown control Grouped Players presentation schedule start/stop control Configure and send Emergenc
13、y/Notification Message to selected or grouped Players Daily/Weekly/Monthly/Annual presentation scheduling support Support selected or grouped Players schedule dispatch Access Control List (ACL) ensures high security for user account management,Web-based Presentation Designer:Easy drag and drop conte
14、nt (play item) from content list to specific zones Support unlimited scenes and up to 9 zones in each scene Support both Default Layout Templates and User Defined Templates Images animation effect in each independent zone Web-based UI for intuitive, central management and easy operation Import/Export Presentations for more flexibility with Presentation design in different Players,
