《卫生类-相同项单选集_111113（精选试题）》由会员分享，可在线阅读，更多相关《卫生类-相同项单选集_111113（精选试题）（9页珍藏版）》请在金锄头文库上搜索。
1、精品文档_卫生类-相同项单选集1、TVCommercialsandPrintAdsDespitethefactthatadvertisersspend44billiononthemajortelevisionnetworksandcableTVadvertising,anewstudyshowthatconsumersthinkprintadsmoreentertainingandlessoffensivethantelevisioncommercials.Theystudy,conductedbyVideoStoryboardTestsinNewYork,showedthatmorecons
2、umersconsideredprintsads”artistic”and”enjoyable”.The2,000consumerssurveyedblastedTVadscomparedtotheirprintcounterparts:34percentofrespondentsthoughtprintadswereartistic,comparedwith15percentfortelevisionads;35percentthoughtprintadswereenjoyable,comparedto13percentfortelevision;and,mostsurprising,33p
3、ercentofconsumersfeltprintadswereentertaining,comparedtoonly18percentforTVads.Muchoftheartisticimpactandpositivereactiontoprintadscomesfromtheillustrationsused.Theillustrationisprimaryincreatingthemoodforaprintad,whichultimatelyaffectsconsumersfeelingsabouttheimageofthebrand.Whilethestudyssponsorswe
4、resomewhatsurprisedbythesurveyresults,someindustryexecutivesfeltthatprintadswerefinallygettingthecredittheydeserve.RichardKirshenbaum,chairandchiefcreativeofficerofKirshenbaum,Bond&Partners,aNewYorkadvertisingandpublicrelationsfirm,isonesuchbeliever.Infact,Kirshenbaumsaysthatwhenhelookstohireaperson
5、foracreativepositioninhisagency,”IalwayslookattheprintbookfirstbecauseIthinkitishardertocomeupwithagreatideaonasinglepieceofpaper.”Butasimpressedascomputerssaytheyarebytheaesthetics(美学)andstyleofprintads,televisionsexecutives(asyoumightexpect)dismissthefindings.Onenetworkofficialsaid,”Nothingwillrep
6、lacethereachandmagnitudeofanelaboratelyproducedtelevisionspot.TVadsgettalkedabout.Printadsdont./Thesponsorsoftheconcernedstudyare_.A.advertisersB.VideoStoryTestsC.televisionexecutivesD.notspecified2、TVCommercialsandPrintAdsDespitethefactthatadvertisersspend44billiononthemajortelevisionnetworksandcab
7、leTVadvertising,anewstudyshowthatconsumersthinkprintadsmoreentertainingandlessoffensivethantelevisioncommercials.Theystudy,conductedbyVideoStoryboardTestsinNewYork,showedthatmoreconsumersconsideredprintsads”artistic”and”enjoyable”.The2,000consumerssurveyedblastedTVadscomparedtotheirprintcounterparts
8、:34percentofrespondentsthoughtprintadswereartistic,comparedwith15percentfortelevisionads;35percentthoughtprintadswereenjoyable,comparedto13percentfortelevision;and,mostsurprising,33percentofconsumersfeltprintadswereentertaining,comparedtoonly18percentforTVads.Muchoftheartisticimpactandpositivereacti
9、ontoprintadscomesfromtheillustrationsused.Theillustrationisprimaryincreatingthemoodforaprintad,whichultimatelyaffectsconsumersfeelingsabouttheimageofthebrand.Whilethestudyssponsorsweresomewhatsurprisedbythesurveyresults,someindustryexecutivesfeltthatprintadswerefinallygettingthecredittheydeserve.Ric
10、hardKirshenbaum,chairandchiefcreativeofficerofKirshenbaum,Bond&Partners,aNewYorkadvertisingandpublicrelationsfirm,isonesuchbeliever.Infact,Kirshenbaumsaysthatwhenhelookstohireapersonforacreativepositioninhisagency,”IalwayslookattheprintbookfirstbecauseIthinkitishardertocomeupwithagreatideaonasinglep
11、ieceofpaper.”Butasimpressedascomputerssaytheyarebytheaesthetics(美学)andstyleofprintads,televisionsexecutives(asyoumightexpect)dismissthefindings.Onenetworkofficialsaid,”Nothingwillreplacethereachandmagnitudeofanelaboratelyproducedtelevisionspot.TVadsgettalkedabout.Printadsdont./Consumersfeelingaboutp
12、rintadsmainlyderivefrom_.A.thepictureusedB.theircheapnessC.theirpositiveimageD.theirartisticvalue3、TVCommercialsandPrintAdsDespitethefactthatadvertisersspend44billiononthemajortelevisionnetworksandcableTVadvertising,anewstudyshowthatconsumersthinkprintadsmoreentertainingandlessoffensivethantelevisio
13、ncommercials.Theystudy,conductedbyVideoStoryboardTestsinNewYork,showedthatmoreconsumersconsideredprintsads”artistic”and”enjoyable”.The2,000consumerssurveyedblastedTVadscomparedtotheirprintcounterparts:34percentofrespondentsthoughtprintadswereartistic,comparedwith15percentfortelevisionads;35percentth
14、oughtprintadswereenjoyable,comparedto13percentfortelevision;and,mostsurprising,33percentofconsumersfeltprintadswereentertaining,comparedtoonly18percentforTVads.Muchoftheartisticimpactandpositivereactiontoprintadscomesfromtheillustrationsused.Theillustrationisprimaryincreatingthemoodforaprintad,which
15、ultimatelyaffectsconsumersfeelingsabouttheimageofthebrand.Whilethestudyssponsorsweresomewhatsurprisedbythesurveyresults,someindustryexecutivesfeltthatprintadswerefinallygettingthecredittheydeserve.RichardKirshenbaum,chairandchiefcreativeofficerofKirshenbaum,Bond&Partners,aNewYorkadvertisingandpublicrelationsfirm,isonesuchbeliever.Infact,Kirshenbaumsaysthatwhenhelookstohireapersonforacreativepositioninhisagency,”IalwayslookattheprintbookfirstbecauseIthinkitishardertocomeupwithagreatideaonasinglepieceofpaper.”Butasimpressedascomputerssayt
