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1、2000 Prentice HallObjectivesObjectivesInfluences on Buying BehaviorBuyer Decision Making2000 Prentice HallSimple Response ModelSimple Response ModelStimulusOrganismResponse2000 Prentice HallCultureCultural FactorsCultural FactorsSubcultureSocial ClassBuyer2000 Prentice HallSocial FactorsSocial Facto
2、rsReferenceGroupsRoles &StatusesFamily2000 Prentice HallInfluences on Consumer Influences on Consumer BehaviorBehaviorPersonal InfluencesAge and Family Life Cycle StageLifestyleOccupation &Economic CircumstancesPersonality & Self-Concept2000 Prentice HallPsychological FactorsPsychological FactorsPer
3、ceptionLearningBeliefs &AttitudesMotivation2000 Prentice HallFour Types of Buying Four Types of Buying BehaviorBehaviorComplexBuyingBehaviorDissonance-Reducing BuyingBehaviorVariety-SeekingBehaviorHabitualBuyingBehaviorSignificantdifferencesbetweenbrandsFewdifferencesbetweenbrandsHighInvolvementLowInvolvement2000 Prentice HallTotalSetDecision Making SetsAware-nessSetConsid-erationSetChoiceSetDecision
