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1、Lesson 1Lesson 1Unit 3. ShoppingUnit 3. Shopping1. 1.This unit is aboutThis unit is aboutTopics:Kinds of retail outletsHow supermarkets make shoppers buyThe first supermarketChinese clothing size converterTraditional shopping vs. online shoppingeBaySkills:Talking about shopping and shopping habits S
2、peaking:Speaking: Role-play: Shopping scenesGiving a personal opinion about Internet use Writing:Writing:Comparingmail-ordershoppingandshoppingA guided summaryProject:Project: A shopping guide for your neighborhoodGrammar: Adjectives: Comparison of adjectivesAdjectives: Comparison of adjectivesShopp
3、ing Habits How often do your family shop? Where do you usually go shopping?Useful Expressions weekly; dailyoccasionally during the weekdepartment stores; online retailers2. 2.FocusFocusWork with a partner.Work with a partner.2.12.1Label the photos with an expression from the box.Label the photos wit
4、h an expression from the box.- 1 -Internet1. supermarket2. market3. corner shop4.street vendor5. specialist store6. online retailer(chemists)7. 7. department store8. chain store9. shopping mall chain storecorner shopdepartment store marketonline retailershopping mall specialist store (chemists)stree
5、t vendorsupermarket- 2 -2.22.2Where do you do your shopping?Where do you do your shopping?oftensometimesneverdepartment storeonline retailermarketshopping mallspecialist storestreet vendorsupermarket2.3Talk about your shopping habits.2.3Talk about your shopping habits.Useful Expressions Ioften/somet
6、imes/neverdomyshopping/shopata/andepartment store/ My partner/He/She/(sb. name) does his/her shopping/ ata/an 3. Text Study (Passage A)3. Text Study (Passage A)3.13.1 Background InformationBackground Informationonline shoppingonline shopping online retailing, the act of purchasing products or servic
7、es overthe InternetKey words:physical storesonline storesconvenientbargainholiday seasonwait in long linesconsumerismconsumerisma belief that encourages the purchase of goods and services inever-greater amountsKey words:consumeristmovementa set of policies- 3 -regulatestandardmanufacturersin the int
8、erests ofimpulse purchaseimpulse purchaseimpulse buying,an unplanned decision to buy a product orservice, made just before a purchaseKey words:impulse purchaserimpulse buyerfinancial difficultyfamily disapprovalfeeling of guiltdisappointment3.2 Words and Expressions3.2 Words and Expressionsexpertn.专
9、家trolleyn.手推车purchasen.购置物shopping list购物单peppern.辣椒sortedadj.properly arranged or planned 分选的pre-packedadj.already packed 预先包装的special offerbargain 特价商品packetn. 小包，小袋bakeryn. 面包烘房rolln. 小圆面包displayn. 展列cannedadj. 罐装的bottledadj. 瓶装的frozenadj. 冷冻的goodsn. 货品delicatessenn. 熟食店freshnessn. 新鲜食品electrical
10、adj. 电气的productn. 商品- 4 -essentialbuttern.必需品n.黄油一时冲动购买的商品impulse itemprofitn.利润brand name品牌processed food加工食品pre-cooked meal半成品食品profitableadj. money-making 盈利的at eye level齐眼的高度checkoutn.收银台leafletn.传单loann.贷款insurancen.保险mobile phone移动credit card信用卡3.33.3 TextText译文译文被动消费被动消费步入大型超市时，千万不能大意！那帮精明狡诈的
11、人已经看到了你的到来。而他们正是那些让你变成购物狂的行家里手。周六下午 3 点。你想到超市买些你需要的物品。东西不多就是咖啡、牛奶和鸡蛋。你推了一辆手推车，这是第一个错误。现在你根本感受不到购物篮内商品的重量，自然你可能会越买越多。手推车又大又深，其结果可以想见。.“进入超市，首先会经过的是美丽的鲜花和植物。再往前走，水果与蔬菜新鲜与自然的颜色映入眼帘。 购物单上虽然没有蔬菜，但是这些红椒、青椒和黄椒看上去如此诱人。它们已被分类、清洗而且包装好了多么便利。而且还在特价优惠！或许你会拿一盒。不管怎么说，蔬菜对人有好处，对不对？接着你走到了面包房。哦，新鲜的面包卷香气扑鼻！比昨天家里的面包好多了。
12、或许你会就买一点儿可是如此也就停不下来了。来自销售专家的记录来自销售专家的记录1.店内通常会摆放新鲜的水果、蔬菜与鲜花。这会让准备购买超市内普通的罐装、瓶装和冷冻商品的顾客产生一种清新、健康的感觉。2.入口处的特价优惠商品会让顾客开始购物。拿下第一件商- 5 -品后，人们通常就会欲罢不能了。3.店内的装饰通常为绿色。这会令人感受清新自然。面包、鱼类和熟食柜台也要保持清新勾起人们对从前购物的愉悦回忆。4.许多大型超市现在还会向老主顾兜售其他商品比方，衣服和电子产品。5.生活必需品放在超市的后面。在拿到牛奶、鸡蛋或者奶油之前，顾客必须经过一大堆好看但并不真正需要的商品。而这些非必需的 “一时冲动购
13、买的商品” 同时也是给超市带来丰厚利润的物品。6.名牌产品和熟食等加工食物的利润很高，通常会被摆在眼睛平视就看得到的地方，以此吸引人们的注意。7.留意结账柜台旁的杂志和糖果店家促使顾客接着冲动购物的最后一个时机。留意超市提供其他服务的宣传单：贷款、保险、廉价旅行，甚至还有。8.用超市的信用卡支付多么便利。先购物，后付款。欢送再来哦。3.3.1 Explanation of important words in detail.3.3.1 Explanation of important words in detail.1. 1.purchasepurchasen.n.something boug
14、htsomething bought购买的物品购买的物品e.g.e.g. The saleslady put my purchase into a beautiful bag.女售货员把我的东西装进一个漂亮的袋子里。v. 购买e.g. He purchased a ticket and went up on the top deck.他买了一张票，然后上到顶层甲板。2. natural2. naturaladj. the way it was grown 自然的，天然的e.g. My hair soon grew back to its natural colour.我的头发很快又恢复了本色。
15、The gigantic natural harbour is a haven for boats.这个巨型天然港是船只的避风港。3. 3.after allafter allused to say you must remember that 毕竟；别忘了e.g. Why shouldnt Dan eat the cake? After all, he baked it.为什么丹不该吃蛋糕？别忘了，还是他做的呢。Dont blame him. After all, hes only a child.别责怪他。别忘了，他还是个孩子。4. bakery bakery- 6 -n. where b
16、read and cakes are made 面包房；面包店e.g. A smell of bread driftedfrom some distant bakery.一阵面包的香味从远处的面包房飘来。The baker bakes his bread in the bakery.面包师在面包房内烤面包。5. 5.displaydisplayn. show展览，陈列e.g. A new kind of car was on display in the shop.商店里正展出一种新汽车。The jewelers display showed the diamonds to advantage
17、.珠宝商的展示使那些钻石更为醒目。6. 6.essentialessentialn. something necessary 必需品；不可或缺之物e.g. The flat contained the basic essentials for bachelor life.那套公寓配有单身生活的基本必需品。Thesefoodsareessentialsforthehealthygrowthanddevelopment in children.这些食物是孩子们健康成长和发育的必需品。adj. 绝对必要的；必不可少的；基本的e.g. It was absolutely essential to se
18、parate crops from theareas that animals used as pasture.将庄稼和放牧区分开是绝对必要的。Most authorities agree that play is an essential part of achilds development.大多数权威人士都同意，玩耍在孩子成长过程中起着非常重要的作用。7. 7.profitableprofitableadj. money-making 盈利的；有利润的；赚钱的e.g.Drug manufacturing is the most profitable business inAmerica.
19、制药业是美国利润最丰厚的业务。That business became profitable last year.那项生意去年变得很赚钱。8.profitability8.profitabilityn. 赢利能力；收益性；利益率e.g. Changes were made in operating methods in an effort toincrease profitability.- 7 -为了提高利润，经营方式上发生了改变。9.loan9.loann. money somebody lends you 贷款，借款e.g. The loan is due for repayment b
20、y the end of the year.这笔借款要在年底还清。I asked the bank to help me with a loan.我请银行给我一笔贷款。3.3.2 Explanation of important sentences.3.3.2 Explanation of important sentences.1.Bakery, fish and delicatessen counters also offer freshness and bring backpleasant memories of traditional shopping.There are also m
21、any fresh food displayed at the bakery, fish and delicatessencounters. These fresh and natural food reminds people of the fun and pleasureof shopping in the past.2.bring back a memory/memories of:bring back a memory/memories of:Something that brings back a memory makes you think about it.e.g.Your ar
22、ticle brought back sad memories for me.你的文章勾起了我悲伤的回忆。The words “part-time job” always bring back to me the memoryof my first interview for a part-time job.“兼职”这个字眼总会令我想起我的第一次面试。3.43.4 Question TimeQuestion TimeDirections:Directions:CompleteCompletethethesentencessentenceswithwiththethemissingmissing
23、prepositionsprepositionsand particles.and particles.afteratatatbyininintonearofofoutwith1. Watchout when you go _ a supermarket.2. Supermarket designers are experts _ the business _ makingpeople buy.3. _ a trolley, shoppers dont feel the weight _ theirpurchases _ a basket4. They put special offers _
24、 the entrance help shoppersstart shopping.5. _ shoppers have made one purchase, others follow moreeasily.6. They put attractive goods _ eye level so that they are easy to- 8 -get _.7. There are sweets _ the checkouts.8. They make it easy to pay _ credit card.Key: 1, into2, in, of3, with, of, in4, ne
25、ar,5, after6, at, at7,at8, byAssignments:Assignments:P.35 Ex. 1- 9 -Lesson 2Lesson 2Unit 3. ShoppingUnit 3. Shopping1. Have a Review for Exercises in Lesson 11. Have a Review for Exercises in Lesson 1Directions:Directions: Complete the following answers to the questionsComplete the following answers
26、 to the questionswith expressions from the box.with expressions from the box.add points to loyalty cards credit, charge or debit cardsto pay customers can use to pay for pass manysemi-demand and impulse items special offers theweight of their purchases to encourage shoppers tocome into the store tro
27、lleys instead of baskets1. How do supermarkets often make you feel good to be there?Theyputbeautifulflowersandplantsintheentrance_.2. Give three examples of how supermarkets persuade shoppers tobuy more goods than they planned.Firstly, they use _ so that shoppers dontfeel_,secondly,theyhave_and, thi
28、rdly, shoppers have to _toreach the essential demand items.3. What do many supermarkets do to make it easy to pay for yourpurchases?Shoppers can use _ for their goods.4. How do supermarkets encourage you to come back soon and maybe spend more?They _, which_ veryattractive special offers.Keys:Keys: 1
29、, to encourage shoppers to come into the store2, trolleys instead of baskets; the weight of their purchasesspecial offers; pass many semi-demand and impulse items3, credit, charge or debit cards to pay4, add points to loyalty cards, customers can use to pay forDirections:Directions: Use the material
30、 in the box to discuss how supermarket Use the material in the box to discuss how supermarketdesignersdesignersmakemakeit iteasyeasyto tobuy.buy.ThinkThinkparticularlyparticularlyofofthethepositioning of goods.positioning of goods.- 10 -(to) place/put attractive goods near the checkout/entrance at e
31、ye-level(to) make goods easy to reach/get at(to) highlight special offers/low prices(to) play relaxing/soft music(to) broadcast information aboutspecial offersSuggested answer:Suggested answer:Designers put attractive goods like sweets near the checkout.They also place big brand names and processed
32、food likepre-cooked meals at eye level to attract attention and to makegoods easy to reach. They highlight special offers/low priceswith a red pen to attract attention to them. They play soft musicin shops to make you feel relaxed. They broadcast informationabout special offers through loudspeakers
33、in the shop.2. Coming into Lesson 22. Coming into Lesson 22.1 Listening 1: Asking for directions2.1 Listening 1: Asking for directions. .SupermarketsSupermarketsDirections:Directions: Listen to the radio report and then decide whether the following Listen to the radio report and then decide whether
34、the followingstatements are true (T) or false (F).statements are true (T) or false (F).TrueFalse1.Michael J. Cullen had an ordinary grocery store in- 11 -New York.2.Michaels idea was to tell customers to fetch goodsfrom the shelves themselves.3.Cullen had to do three things to make his idea work.4.
35、Michael sorted goods into groups like fruit andvegetables, for example.5. Customers also had to pack the goods themselves.6. The shop assistants just packed goods and filledshelves.7. Cullen opened the worlds first real supermarket inNew York on 14 September 1930.8. Supermarkets sold a few high qual
36、ity products at afair pricekeys: TTFTFTFF2.22.2Listening 2: A trip to townListening 2: A trip to townDirections:Directions:1. Listen and link photos a Listen and link photos a c to the dialogues 1c to the dialogues 1 3. 3.a. camera shopb. farmers marketc. supermarketDialogue 1. _c_2. _b_3. _a_Direct
37、ions:Directions: 2. Listen again and note down the details.Listen again and note down the details.1. Who is Jinjing talking to: a farmer, a shop assistant or a checkout assistant?Dialogue 1: _; Dialogue 2: _;Dialogue 3: _2.Whatisshedoing:payingforgroceries,buyingeggs,buyingacamera?Dialogue 1: _; Dia
38、logue 2: _;Dialogue 3: _3. How much has she to pay: 58; 0.65; 5.75?Dialogue 1: _; Dialogue 2: _;Dialogue 3: _- 12 -keys:keys: 1. a checkout assistant;a shop assistant;a farmer,2.paying for groceries, buying eggs, buying a camera3.5.75;0.65;58;2.3 Listening2.3 ListeningShopping dialogueShopping dialo
39、gueDirections:Directions: ListenListen to to thethe shoppingshopping dialogue.dialogue. ThenThen choosechoose thethecorrect answer.correct answer.1. Anna wants to buy_A. some shoesB. a swimming suitC.a tracksuit2. Anna is size_A. 36B. 38C. 393. The colour of the first suit was_A. blueB. greenC.red4.
40、Anna doesnt want red because it attracts_A. animalsB. birdsC.dogs5. The second track suit was made of _A. cottonB.nylonC.polyester6. Anna wants a tracksuit that is made of_A. pure cottonB. nylonC. wool7.Anna choose the_ tracksuit.A. secondB.thirdC.fourth8.Anna pays _ euros for the tracksuitA.thirtyB
41、. thirty-fiveC. thirty-eightkeys: 1.C2.B3.C4.C5.C6.A7.C8.BScript:Script:Dialogue 1 SupermarketDialogue 1 SupermarketMichael J. Cullen had a grocery store in New York. Business was allright, but he wanted to do much better. Then he had an idea: he wouldtell customers to fetch goods from the shelves t
42、hemselves and pay forthem as they left the store. For this to work, he had to do two things.First, he had to sort goods into groups, fruit and vegetables, and meat,for example. Secondly, he had to pack and price goods in individualportions. His assistants didnt serve customers any longer. They justp
43、acked goods and filled shelves.Cullen opened Americas first real supermarket in New York on4 August 1930. And it was an immediate success. When he died justsixyearslater, therewerealreadyseventeenKingKullen- 13 -supermarkets in the USA.Cullens idea of having separate food departments and sellinglarg
44、e amounts of food at discount prices soon changed food retailingthroughout the world. .Michael J. Cullen opened Americas first real supermarket andmade it a great success. His supermarket operation and original foodretailing mode influenced the whole world.Listening 2: A trip to townListening 2: A t
45、rip to townDialogueDialogue 1 1CA = checkout assistantCAHello.Jinjing Hi.CACan I help you pack your purchases?Jinjing Thanks, but Im fine. Ive only got a few things somecoffee and sugar and some cans of coke.CARight . Thats five seventy-five, please.Jinjing Heres my credit card.CAThanks. And do you
46、have a loyalty card?Jinjing Oh, yes, here you are.CACould you enter your PIN, please?Jinjing Sure.CAThank you. Here are your cards.Jinjing Thanks. Bye.CABye.DialogueDialogue 2 2Jinjing How much are the eggs, please?Farmer The large ones are one fifty a dozen.Jinjing Er . one fifteen, did you say?Far
47、mer No, sorry. Im afraid theyre one fifty. You see, theyreorganic. And organic produce has to be a bit more expensive thanordinary food.Jinjing I see. And the medium-size eggs?Farmer One thirty.Jinjing Fine, well, I dont need many. Just half a dozen, please.Farmer Right. One small box of medium-size
48、 eggs. Here you are,Miss. And I promise you theyre the best eggs in the world. Not likethe rubish they sell you in the supermarket!- 14 -Dialogue 3Dialogue 3SA =SA =shop assistantSASA : :Good morning. Can I help you?Jinjing:Jinjing:Well, yes. Im interested in a digital camera. But the problemis that
49、 I dont want to pay more than about sixty pounds, say.SA:SA:Thats no problem, madam. I can show you three models at aboutthat price. How about this Canon, for example. Thats a very goodcamera.Jinjing:Jinjing:Oh yes. I had a Canon before. How much does this one cost?SA:SA: Sixty-five pounds ninety-fi
50、ve. It has ten megapixels, which ismore than enough for most purposes.Jinjing:Jinjing:Okay, but what about the price? Do you have anythingcheaper?SA:SA: Well, yes, I do. At fifty-eight pounds, this Nikon L23 is quite alot cheaper because its on special offer. It has ten megapixels, too.Jinjing:Jinji
51、ng:Oh, fine. Id like the Nikon, then, please.SA:SA: Certainly, madam.Listening 3Listening 3Shopping dialogueShopping dialogueAssistant:Assistant:Good morning. Can I help you?Anna:Anna:Well, yes. Im looking for a tracksuit. You know, theones in the sale.Assistant:Assistant: Oh, yes. The track suits i
52、n the sale are over here. Let meshow you. Yes, well, here we are. What size are you? 38?Anna:Anna:Thats right. Im size 38.Assistant:Assistant: Okay. Lets see. What about this one? Its thirty percentbelow normal price.Anna:Anna:Yes, but its red. I like jogging and red attracts dogs. Idlike blue or gr
53、een if possible.Assistant:Assistant: Fine. What about this green one, then?Anna:Anna:Yes, but its polyester, isnt it? I dont like that. Id like purecotton, please.Assistant:Assistant: All right. Let me see. Well, this one is pure cotton and itsthe right size and colour, too.Anna:Anna: yes. I like th
54、at. And what about the price?Assistant:Assistant: Well, its exactly half price. Thirty-five euros instead ofseventy.- 15 -Anna:Anna:Perfect. Ill take it, please.Assistant:Assistant: Fine. Would you like to come this way to the checkout?3. 3. SpeakingSpeakingDirections: :Use the dialogue guide to rol
55、e-play shopping sceneUse the dialogue guide to role-play shopping scenes. s.Change rolesChange roles shopper and assistant shopper and assistant several times. several times.TIP:TIP:Chinese clothing size converterChinese clothing size converterChinesesize5XS4XS3XS2XSXSSMLXL2XL3XL4XL5XL6XLUS size2468
56、10121416182022242628Europeansize3234363840424446485052545658 What is the Chinese equivalent of a European size 40? If it is US size 12, what is it in a European size? You need a Chinese size 4XS.What do you need when youare in America? Its 2XL in a Chinese size. What is it in a European size?Assignm
57、ent: reviewAssignment: review- 16 -Lesson 3Lesson 3Unit 3. ShoppingUnit 3. ShoppingText Study (Passage B) Shopping Mall or Cyber-mall?Text Study (Passage B) Shopping Mall or Cyber-mall?1. Words and Expressions1. Words and Expressionscyber-malln. 网上商店online adv.联机，在线predictv.say before it happens预测tr
58、avel website旅游网站faren.费用travel agent旅行代办人；旅行社in fact事实上convenientadj.方便的securityn.protection from danger 安全性detailn.详细信息multichannel shopping多渠道购物offlineadj.脱机的，离线的digital image数码图像dealern.经销商replace v.take the place of 替代flexible adj.willing to change 灵活的efficientadj.高效的competitive adj.better for t
59、he customer 有竞争力的Before readingBefore reading1. Have you ever compared products and prices on the Internetbefore buying something in the shops? If so, what sort ofthing?2. Have you ever thought or sold anything online? If not,might you in future?2. 2. TextTextShopping Mall or Cyber-mall?Shopping Mal
60、l or Cyber-mall?The Internet is part of everyday life for most young Americans:about three-quarters of 18-24 year-olds regularly go online. Manyhave now added Internet shopping to email and other activities. Sincethe mid-1990s, shopping online has grown from almost nothing toabout five per cent of a
61、ll US retailing. Sales have been increasing by- 17 -over 25% per year, and last year goods and services worth $93 billionwere bought online.In the beginning, many predicted the end of traditional shopping,but will this really happen? Are ordinary shops and even shoppingmalls about to close? Could mi
62、llions of sales staff lose their jobs?Well, Internet shopping certainly has big advantages. Travelwebsites can quickly find the cheapest flights, for example, and farescost less than they do from a travel agent. In fact, most Internet pricesare lower than shop prices. It can also be very convenient
63、to do yourshopping from home, day or night. (Internet sales always rise rapidlyat Christmas because many people dont like the crowded shops andthe cold weather.)However, there are problems. Orders can take two weeks ormore to arrive and have to be returned if something is wrong. Manypeople worry abo
64、ut the security of their credit card details. Some alsomiss the fun of shopping with friends.Online retailing has brought different levels of success todifferent types of business. Amazonis a very successful onlineretailer, but many others have failed. They spent too much, sold toolittle, had delive
65、ry problems and finally went bankrupt.But, perhaps surprisingly, some traditional retailers have alsodone well. The Internet can offer a bigger market to small, specialistshops, for example. Bill Ross, owner of a farm shop, says, “Using thenet is like opening shops all over Britain.”Big traditional
66、retailers have introduced their customers tomultichannel shopping even more successfully. Online orders aresimply supplied from their stores or warehouses. Walmart, theworlds largest supermarket chain also cleverly mixes offline andonline channels. For example, you can leave a film at a Walmart stor
67、eand then collect digital images from the companys website.Multichannel shoppings biggest winner is often the customer.Look at American car buyers: 75% now research everything fromcost to colour on the Internet before they go to the car dealer with thebest offer.It now seems clear that Internet shop
68、ping is not going to replacetraditional retailing. Rather, it is making traditional retailing moreflexible, efficient and competitive. This is great news for the- 18 -consumer.参考译文：参考译文：大型购物中心还是网上商城？因特网与大多数美国年轻人的日常生活息息相关：大约四分之三的 18-24 岁的年青人会经常上网在线。除了收发电子邮件等事务之外，他们当中很多人还会网上购物。自 20 世纪 90 年代中期开始， 网上购物从
69、白手起家发展到现在， 占到全美零售业的5%。销售额每年以 25%以上的比例大幅增长，去年更是创下了930 亿的网上销售总额。起初，很多人都预测传统购物行将结束，然而果真如此吗？普通商店以及大型购物中心也会关门大吉吗？会有成千上万的销售人员因此失业吗？网上购物当然有它的巨大优势。比方说，旅游网站上可以迅速地找到最廉价的航班，而且机票价格低于旅行社的报价。事实上，大多数网上价格都低于实体店的价格。不分白天还是晚上，足不出户即可购物， 十分便利。 圣诞节期间网上销售总是火爆异常，因为很多人都不喜欢拥挤的商店和室外寒冷的天气。 然而，网上购物也不是尽善尽美。订购的物品可能要花两个多星期才能送到，如果物
70、品有瑕疵还要退货。不少人担忧信用卡信息泄露。还有人思念和朋友一起购物时的乐趣。对于各行各业而言，网上零售所带来的成功不尽相同。亚马逊网站就是一家非常成功的网上零销商，但是也有不少网商倒闭歇业。这些网商支出多，销售量少，商品递送问题不断，最后只能走向破产。然而，或许令人意想不到的是，一些传统的零销商却生意红火。网络为那些小规模的特种商品商店提供了更为广阔的市场，比方，一家农产品商店的店主比尔罗斯说道， “利用网络，就如同在全英国都开设分店一样。 ”而大型传统零销商在把顾客引入“多渠道购物”方面甚至更为成功。网上订购的商品可以由他们的商铺或货仓直接供给。沃尔玛这个全世界最大的超市销售链也把网下和网
71、上购物巧妙地结合起来。例如，你可以把一卷胶卷交给沃尔玛的某家超市，然后从该公司的网站上接收胶卷的数码照片。多渠道购物的最大赢家通常是顾客。 以美国汽车消费者为例： 75%的人会事先上网查阅，对汽车从价格到颜色一一做足功课，然后再到汽车经销商那里拿到最低报价。现在看来，很明显网上购物不会取代传统零售。相反，它只- 19 -会让传统零售更加灵活、高效、更具竞争性。这对于消费者而言绝对是个好消息。3. 3. Words and ExpressionsWords and Expressionsonlineonlineadv. on the Internet 在线地e.g. At night, she
72、would go online and chat with her friendsback home.晚上，她会上网跟家乡的朋友们聊天。Dont you know how dangerous it is to meet men online?你难道不知道在网上认识人是很危险的吗？predictpredictv. say before it happens 预言，预测；预示，预告e.g. It is yet premature to predict the possible outcome of thedialogue.预言这次对话可能有什么结果为时尚早。He predicted that my
73、 hair would grow back “in no time”.他预言我的头发“一眨眼”就会长回来。It is impossible to predict who will win.要预测出谁将获胜是不可能的。predictionpredictionn. 预言；预告；预测e.g. He was unwilling to make a prediction about which bookswould sell in the coming year.他不愿意预测来年哪些书会有销路。predictablepredictableadj. 可预言的；可预报的；可预见的；可预料的e.g. The
74、ending of the book was entirely predictable.那本书的结局完全是可以想见的。predictabilitypredictabilityn. 可预测性；可预言性e.g. Predictability is one thing, fear of change is something else.可以预见是一回事，怕改变又是一回事。convenientconvenientadj. useful 方便的；便利的e.g. May I come and talk with you whenever its convenient?在你方便时我能来和你谈谈吗？- 20
75、-Is it convenient for you to go out tonight?今晚你方便出去吗？securitysecurityn. how safe a thing is 安全e.g. There is a general consensus among teachers about the need forgreater security in schools.教师们对必须加强学校的安保有普遍的共识。They lulled her into a false sense of security.他们哄骗她，使她产生一种虚假的安全感。flexibleflexibleadj. will
76、ing to change 易变通的；适应性强的；灵活的e.g. We need a foreign policy that is more flexible.我们需要一种更灵活的外交政策。flexibilityflexibilityn. 柔韧性，机动性，灵活性e.g. The flexibility of distance learning would be particularlysuited to busy managers.远程学习的灵活性对日理万机的经理人来说特别适合。Human beings are infinitely flexible and able to adjust wh
77、ensurvival depends on it.人类的适应能力是无穷尽的，为了生存可以适应任何环境。competitivecompetitiveadj. better for the customer 具有竞争力的e.g. Only those homes offered for sale at competitive prices willsecure interest from serious purchasers.只有那些价格优惠的住房才会引起真想买房的人的兴趣。It is a travel company specializing in amazingly competitivera
78、tes for flights.这是一家专门提供极优惠航班折扣的旅游公司。Sentences StructureSentences StructureAre ordinary shops and even shopping malls about to close?Are ordinary shops and even shopping malls about to close?Will the ordinary shops and even shopping malls close down and stopdoing business?be about to:be about to:If
79、you are about to do something, you are going to do it very soon. Ifsomething is about to happen, it will happen very soon.e.g.Argentina has lifted all restrictions on trade and visas are about to- 21 -4.14.1Looking at the text.Looking at the text.4.1.1 Directions: Choose a person from the box who mi
80、ght say thefollowing. Explain why.car buyerChristmas shopperhigh school studentmusic retailershop assistanttravel agent1. A_They can be ready for you here by 5 p.m.,or if you want, you can just download them from our websitewhen you get home.2. A_With email, school work, trading on eBayand downloadi
81、ng music, I guess Im online about 20 hours aweek.3. A_Weve certainly lost sales as the airlinescan now sell direct online for about 15% less than we have tocharge.4. A_At first, my music store wasnt verysuccessful, but now Ive got thousands of customers worldwide,thanks to the net.5. A_This year Ive
82、 decided to try to do all myshopping for the holiday season in the comfort of my own home.6. A_I found a fantastic deal on th e internet. Itsjust $18,999, with registration plates and a years insurance.Key :Key :1. . shop assistant2. high school student3. travel agent4. music retailer5. Christmas sh
83、opper6. buyer4.1.24.1.2 1. Give an example from the text that shows the Internetmaking traditional retail more competitive.The Internet offers a bigger market to small, specialist shops,making traditional retail more competitive. It is like having shops allover the country.2. Give an example from th
84、e text that shows the internet makingtraditional retail more flexible and also more efficient.- 22 -be abolished.阿根廷已经取消了所有的贸易限制，签证就要被废除了。Traditional retail has become more flexible and also moreefficient by using the Internet to sell the goods they have in theirstores or warehouses. Customers can c
85、heck online before buying in atraditional shop.3. Give your own answer to the question in the title: Shopping mall orcyber-mall? Say why / why not.Assignment:Assignment:P43. EX2- 23 -Lesson 4Lesson 4Unit 3 Shopping.Unit 3 Shopping.1. 1. Have a Review for Lesson 3Have a Review for Lesson 3Working wit
86、h wordsWorking with wordsDirections:Directions: MatchMatch anan itemitem fromfrom thethe text,text, 1 1 8, 8, to to oneone ofof similarsimilarmeaning, ameaning, a h.h._1. in the beginninga. at the start_2. closedb. benefits_3. advantagesc. customer_4. returnedd. download_5. bankrupte. find out about
87、_6. collectf. out of business_7. researchg. sent back_8. consumerh. shut downKey:Key: 1-4.a h b g5-8.f d e cDirections:Directions: Replace one word or expression in the sentences with a Replace one word or expression in the sentences with aword or expression from the lists in previous exercise.word
88、or expression from the lists in previous exercise.1. Internet shopping has big advantages because you can shop atany time and from home. _2. While Amazonis very successful, many Internet shopshave gone out of business._3. Some Internet shops closed after a few months because theyspent too much and h
89、ad delivery problems. _4. Nowadays, a customer can leave a film at a store and thendownloadthedigitalimagesfromthestoreswebsite._5. Buyers can research products on the internet before buyingthem in traditional shops. _Key:Key: 1.benefit2.bankrupt3.shut down4.collect5.find out aboutCome to Lesson 4Co
90、me to Lesson 4WritingWriting1.Directions:1.Directions: Read part of the introduction to the Treasurehouse Read part of the introduction to the Treasurehousemailmail orderorder catalogue.catalogue. AsAs youyou read,read, comparecompare mailmail orderorder shoppingshoppingwith shopping on the Internet
91、. Make notes about:with shopping on the Internet. Make notes about:- 24 -pricescomfort and conveniencereceiving / returning goodsorderingpaymentWelcome to mail order the Treasure house way!Welcome to mail order the Treasure house way!Enjoy top quality at low prices.Shop in the comfort of your own ho
92、me, day or night.Receive orders at your door within 7 days.Send back unwanted goods, no questions asked.Order:Order:by mail with postage-paid formby phone on 0845450 4596by fax on 0845 450 4597by email to salestreasurehouse.co.ukPayPayby check / by credit card / by direct debitKey:Key:price:price: t
93、he prices on the Internet are mentioned as lower than shopprices and prices in the mail order catalogue are also top quality atlow fortcomfort andand convenience:convenience: you need an Internet connection to buyonline which is no good for older people or people living where thereis no Internet. Wi
94、th the mail order catalogue you can shop fromanywhere.receivingreceiving / / returningreturning goodsgoods With the mail order catalogue youreceive your good within seven days, which is not always the casewith online shopping. You can send your order back without sayingwhy you do not want the articl
95、e. It is not always possible to send thearticle back when you purchase it, for example, on eBay.orderingorderingYou can order by mail with postage-paid form, by phone,by fax or by email when you buy through the mail order catalogue.When you shop online you can only order through the Internet.Payment
96、PaymentYou can pay by check, by credit card or by directdebitwhen you buy through the mail order catalogue. When you shoponline you can only pay by credit card or some other secure systemlike Paypal, or by direct debit.2.Directions:2.Directions: UseUse thethe materialmaterial inin previousprevious e
97、xerciseexercise to to writewrite a asummary “Mail order versus Online shopping”.summary “Mail order versus Online shopping”.Mail order versus online shoppingMail order versus online shopping- 25 -There are big similarities between these two ways of shopping.Like online shopping, mail order shopping
98、is usually very convenientas you can shop in your own home without going into crowded shopsand the cold weather.However, there are some differences. With online shopping, youorder goods on the Internet, while with mail order, you can orderfrom a catalogue. With online shopping you can compare prices
99、 fromother retailers online, while with mail order you only have the oneretailer. With online shopping it is not always possible to return thegoods, while with mail order there is no problem with that. There aremore options for paying with mail order shopping.I prefer because it is (Individual answe
100、r here)- 26 -Lesson 5Lesson 5Unit 3. ShoppingUnit 3. ShoppingGrammar Check (Adjectives)Grammar Check (Adjectives)AdjectivesAdjectives形容词形容词一、形容词的比较等级形容词有三种语法形式原级、比较级和最高级，统称为比较等级。原级就是原形。比较级和最高级有规则形式和不规则形式两种。说明如下：1. 单音节形容词，加-er/-estnew 新 / newer / newestrich 富 / richer / richest2. 以 e 结尾的形容词，只加-r/-stn
101、ice 好 / nicer / nicestwise 聪明 / wiser / wisest3. 以一个元音字母加一个辅音字母结尾的单音节形容词， 先双写结尾辅音字母，再加-er/-estbig 大 / bigger / biggestfat 胖 / fatter / fattest4. 以一个辅音字母加 y 结尾的双音节形容词，先变 y 为 i，再加-er/-esteasy 容易 / easier / easiest ugly 丑 / uglier / ugliest5. 少数双音节形容词，既可用-er/-est，也可用 more/most 形式simple 简单 / simpler / s
102、implest (more simple / most simple)stupid 愚蠢 / stupider / stupidest (more stupid / most stupid)6. 其他双音节/三音节/多音节形容词，用 more/most 形式careful 小心 / more careful / most carefulexpensive 昂贵 / more expensive / most expensive7. 形容词 good / bad / far 用不规则形式good 好 / better / bestbad 坏 / worse / worstfar 远 / fart
103、her / farthest二、形容词的比较结构把上述三种语法形式用来对人或物进行比较，就形成比较结构。形容词比较结构有三种基本模式：1. This is as cheap as that.这种和那种一样廉价。This book is as interesting as that.这本书和那本书一样有- 27 -趣。2. This is cheaper than that.这种比那种廉价。This book is more interesting than that. 这本书比那本书有趣。3. This is the cheapest of all.这是三种中最廉价的一种。This book
104、is the most interesting of all. 这本书是三本中最有趣的一本。注意上述模式的互换使用问题。例如“not so+形容词+as” (= notas+形容词+as) 一般来说与“less+形容词+than”含义相同：Jack is not so tall as Jill.杰克没有吉尔高。 Jack is less tall than Jill.杰克没有吉尔高。相比之下， “less+形容词+than”不如“not so+形容词+as”自然。为此，有人认为下面这些句子是“不好”的句子：1.This exercise is less good than your last
105、one.2.John is less short than his brother.3.A tram is less quick than a bus.建议改用“not so +形容词+as”表示：1a This exercise is not so good as your last one.这个练习没有你上个练习好。2a John is not so short as his brother.约翰没有他弟弟矮。3a A tram is not so quick as a bus.电车没有公共汽车快。4a He is not so stupid as I thought he was.他没有
106、我想象的那么笨。如果一定要用“形容词比较级形式+than” ，也可以采用“原句形容词的反义词的比较级形式+than”表示，如前述四例可以改为：1b This exercise is worse than your last one.这个练习比你上个练习差。2b John is taller than his brother.约翰比他弟弟高。3b A tram is slower than a bus.电车比公共汽车慢。4b He is cleverer than I thought he was.他比我想象的聪明。1.Directions:1.Directions: ReadRead thet
107、he reportreport fromfrom a a highhigh schoolschool magazinemagazine andandunderline all the adjectives.underline all the adjectives.- 28 -() Maria Aristo, 16, likes the idea of strict clothes rules to stopsilly shopping competitions. “Before the new rules came in, I spenta lot of money on shopping f
108、or the most fashionable clothes, wearingthe correct make-up and making sure that I always looked good,” shesays. “And if you got it wrong, well, it was awful. People laughed atyou and some said nasty things about your ugly clothes. But now weall wear ordinary jeans and a simple shirt or sweatshirt.
109、Its mucheasier now.”Tom Wilson, 17, would like to go further. “I think we should all weara compulsory uniform,” he says. “Its just not true that stupid fashioncompetitions have stopped. Some guys still buy expensive designerclothes that most kids cant afford. These guys are shopping to sendan aggres
110、sive message. When they buy this exclusive stuff, theyresaying, Im not like you. Im richer. Im cooler.”But Toms classmate, Hilary Schwarz, thinks that the rules are abad thing. “Theyre undemocratic,” she told us. “Clothes say whoyou are. Theyre a form of free expression.”Directions:Directions: Compl
111、eteComplete thethe tabletable withwith thethe underlinedunderlined adjectivesadjectives andandgive their other two forms, the comparative and the superlative orgive their other two forms, the comparative and the superlative ortheir original form.their original form.AdjectiveAdjectiveComparativeCompa
112、rativeSuperlativeSuperlativestrictstricterstrictestsilly sillier silliestnew newer newestfashionable more fashionablemost fashionablecorrect more correct most correctgood better bestwrong more wrong most wrongawful more awful most awfulnasty nastier nastiestugly uglier ugliestordinary more ordinary
113、most ordinarysimple simpler Simplest- 29 -AdjectiveeasycompulsorytruestupidexpensiveaggressiveexclusiverichcoolbadundemocraticfreeComparativeeasiermore compulsorytruermore stupidmore expensivemore aggressivemore exclusiverichercoolerworsemore undemocraticfreerSuperlativeeasiestmost compulsorytruestmost stupidmost expensivemost aggressivemost exclusiverichestcoolestworestmost undemocraticfreest- 30 -
