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1、13金光市场发展策略金光市场发展策略4全球运营商发展趋势全球运营商发展趋势&市场发展策略案例分析市场发展策略案例分析目录目录印尼电信市场概况印尼电信市场概况2印尼市场未来预测印尼市场未来预测Country OverviewqNational Area: 1,919,440 sq kmqBy the end of the year 2007,the total population of Indonesia is above 235 millions, and the population growth rate is 1.213%.qIn the year 2007,the GDP( Purc
2、hasing Power Parity) is estimated to be 1038.3 billion USD and GDP per capita (PPP) is about 4616 USD. The GDP would recover after the devastating December 2004 tsunami and an earthquake in central Java in May 2006 .Source: Geographic .org/CIA world factbook 2007Population of Indonesia(2002-2007)GDP
3、(PPP) and real growth rate of Indonesia (2002-2007)印尼手机市场报告印尼手机市场报告nFixed-line growth has been driven by the deployment of fixed wireless services. nMobile subs will reach 100 millions by the end of 2007.Its estimated that penetration will reach 37 % in 2007, which still is a quite low level.nIntern
4、et penetration is very low; this situation is unsurprising when the countrys low fixed and PC penetration levels are taken into account. Key Telecommunication Indicators in IndonesiaSource: Global Insight, ITU. Telecom Overview印尼手机市场报告印尼手机市场报告Operators OverviewnThere are 2 fixed network operators in
5、 Indonesia. PT Telkom is the government-owned dominant player. PT Indosat, also still largely government-owned, is the markets alternative provider.nThere are 11 mobile operators. 5 are GSM and 6 are CDMA operators. But PT Telkomsel and PT Indosat are two main operators in the market . Fixed Operato
6、rs in IndonesiaMobile Operators in IndonesiaTelkom Indosat 印尼手机市场报告印尼手机市场报告SummarynThe country has a relative large population with steady increasing trend.nThe economy of Indonesia is recovering from the constantly disasters and boosting in recent years.nThe mobile network is developing steadily, w
7、hile fixed network is stagnant.nMore players import more fierce competition to telecom market ,which forces the resource of telecom industry to be redistributed , as well as make the network usage more efficient.印尼手机市场报告印尼手机市场报告13金光市场发展策略金光市场发展策略4全球运营商发展趋势全球运营商发展趋势&市场发展策略案例分析市场发展策略案例分析目录目录印尼电信市场概况印尼
8、电信市场概况2印尼市场未来预测印尼市场未来预测Forecast of Mobile Penetration10%90%EntryPeriodFastest growth periodStable GrowthPeriodPopulation below poverty line:17.8%,15-64 years: 65.6%印尼手机市场报告印尼手机市场报告Forecast of Different Network 印尼手机市场报告印尼手机市场报告Forecast of Different OperatorGSMOperator20082009201020112012用户增长量合计用户增长量合
9、计Telkomsel-14266000Indosat-6439000Excelcomindo-7545000Hutchison -1372000NTS44100138500227100257800230000185900合计-29436100CDMATelkomBakrieTelMobile-8Indosat712000861000945000337000Sampoerna (STI)207000510000921000Smart Telecom401000805000合计W-CDMATelkomselExcelcomindoHutchison Indosat725000NTS14700960
10、00266000547000920000905300合计印尼手机市场报告印尼手机市场报告Smarts Competitors in Indonesia-Market Share 印尼手机市场报告印尼手机市场报告Smarts Competitors in Indonesia-Finance Report网网络类型型运运营商名称商名称Q4 2005Q4 2006Q3 2007EBITDA (USD millions )CDMABakrieTel0.9620.9916.58GSMExcelcomindo46.5769.7496.03GSMIndosat165.34206.02N/ACDMAMobil
11、e-8 (FREN)N/A6.5712.4GSMTelkomsel493.09623.04729.74Revenue Total (USD millions )CDMABakrieTel20.8852.0544.59GSMExcelcomindo119.57N/A227.48GSMIndosat268.11N/AN/ACDMAMobile-8 (FREN)N/A20.6533.87GSMTelkomselN/AN/A1,273.80ARPU (USD)CDMABakrieTel10.786.385.74GSMExcelcomindo6.965.065.61GSMIndosat6.96.6N/A
12、CDMAMobile-8 (FREN)5.454.924.55GSMTelkomsel8.59.248.69印尼手机市场报告印尼手机市场报告Smarts Competitors in Indonesia-Prepaid Product印尼手机市场报告印尼手机市场报告13金光市场发展策略金光市场发展策略4全球运营商发展趋势全球运营商发展趋势&市场发展策略案例分析市场发展策略案例分析目录目录印尼电信市场概况印尼电信市场概况2印尼市场未来预测印尼市场未来预测Smart Marketing Overview Terminal & PromotionLow-end handsetHigh-end han
13、dsetBeforeAfter 印尼手机市场报告印尼手机市场报告Smart Marketing Overview TariffBeforeAfter 印尼手机市场报告印尼手机市场报告Smart Marketing Overview ChannelnPhase1 (Initial phase) Focus on the subscribers increase, establish own channels.nPhase2 (Quick development phase) Attract more subscribers, develop and cooperate with conventi
14、onal channel. nPhase3 (Mature phase) Strategic alliance with channel partners. How to build an efficient channel?Current Facts: Low efficiency after sales service support from current distributors which impact growth of subscriber development dramatically. Smart Channels 13 Business Halls700 Differe
15、nt Distributors Sub Distributors in 7 cities印尼手机市场报告印尼手机市场报告Smart Marketing Overview Product印尼手机市场报告印尼手机市场报告13金光市场发展策略金光市场发展策略4全球运营商发展趋势全球运营商发展趋势&市场发展策略案例分析市场发展策略案例分析目录目录印尼电信市场概况印尼电信市场概况2印尼市场未来预测印尼市场未来预测多运营商市场份额统计45%30%15%印尼手机市场报告印尼手机市场报告未来市场格局5：3：2印尼手机市场报告印尼手机市场报告运营商排名运营商排名印尼手机市场报告印尼手机市场报告金光用户发展预测金
16、光用户发展预测印尼手机市场报告印尼手机市场报告3-step strategic roadmap for Smart :Improve marketing performance step by stepnConsidering the market growing trend and the change of customer need,3-step strategy is feasible for Smart to achieve vision.nThe 3-step strategy has been proved to be practical by the reference pf
17、worldwide successful operators roadmap.印尼手机市场报告印尼手机市场报告案例分析案例分析-中国联通中国联通CDMA用户发展趋势用户发展趋势手机补贴手机补贴零租机零租机印尼手机市场报告印尼手机市场报告案例分析案例分析- 印尼印尼CDMA运营商运营商Bakrie用户增长情况及用户增长情况及市场份额变化市场份额变化199RP印尼手机市场报告印尼手机市场报告案例分析案例分析-金光发展用户数据金光发展用户数据123金光推出24小时网内通话免费活动彩屏终端价格由彩屏终端价格由388rp降到降到288rp，用户的增长量是上周的用户的增长量是上周的5倍倍黑白屏终端价格由239rp降到188rp印尼手机市场报告印尼手机市场报告总结总结n1.印尼电信渗透率的提升取决于手机终端。n2.对于新运营商要想更好的发展用户,快速扩张自己的市场份额,低价的终端是最有效和实际的途径。n3.金光在推出低价终端后，用户增长的确有所提升，但是相对于其他CDMA运营商增长速度，尤其是Bakrie还是很慢，如果金光无法在2008年让用户激增，到2009年后可发展空间将更小，发展新用户就会越来越难, 所以08年对于金光的发展至关重要。印尼手机市场报告印尼手机市场报告
