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1、网络代理销售最佳实网络代理销售最佳实践践Affiliate Stats2007 Affiliate SalesAOV across affiliates was $38.77Average commission was 42%Average earned amount for Affiliates: $16.2883% of all DR affiliates actively selling90/10 ruleWhat Affiliates WantGuaranteed-$Payments on time and frequentGuaranteed trackingEasyFull rep
2、ortingFind & pull dataLots of product to choose fromTop selling productsNiche productsEasy-Complete information in one spotAffiliate Verticals-TypesContent SitesReview SitesPaid SearchCoupon/Discount SitesContent Site AffiliatesBenefitsExposure for DownloadsOpportunity for customer feedbackChallenge
3、sKeep all top download sites updatedOpportunity for customers to give negative feedbackQuality Content SitesReview Site AffiliatesBenefitsOpportunity to get positive pressComparisons to competitive productsPriority placement availableCreative Advertising/name recognitionChallengesOpportunity to rece
4、ive negative pressTimelyTrackable trialBuy linkProvide license key to reviewerScreenshotsBoxshotsReview Info/guidelinesReview-Key ToolsPaid Search AffiliatesBenefitsHighest yield vertical Experts existCan handle for youCan still work in conjunction with your paid efforts w/o defeatingCan eliminate c
5、ompetition in key search areas Multiple representationChallengesNot understoodCan drive up your search effort costs Time consumingTrackable trial and buy linksHelp provide content for affiliate site build to legitimizeTerms and Conditions define and reinforce affiliates actionsPrime commissions for
6、top search affiliatesPaid Search-Key ToolsPaid SearchStrategyHow do I compete with the “Big Dogs” in Software?TradeMark Terms OrganicLong TailSearchApplicationLong Tail Strategy appliedSense of communityBlogsUser GroupsForumsWhite PapersCoupon/Discount Site AffiliatesBenefitsAudience that may not ot
7、herwise be reachedCoupon sites adding software more and moreReach customers who might not purchase for full priceChallengesPosition as to not dilute overall pricing strategiesCoupon codes “scraped” and posted en masseKey ToolsSystem that supports use of couponsCoupon code and/or cart link with discountShort description Coupon/DiscountOpportunity to reach new audienceDeal of DayGeneral coupon SitesSoftware on these sitesCoupon specific to affiliate or “general use”SecurityBeyond AntivirusMultiMediaAnything iPod/iPhone/SmartphoneOptimizers/Problem SolversHot Software TrendsQuestions?Thanks,
