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1、-我国文化产业国际竞争力研究摘要：文化自古至今都是中外交流的重要桥梁，文化在对外贸易中起着非常重要的的作用。20 世纪90 年代以来我国文化贸易处于萌芽阶段，其开展水平与兴旺差距很大。近几年来，我国开场在各方面支持开展文化产业，以不断缩小与兴旺之间的差距。本文分析了我国文化贸易的开展现状和问题并采用指标评价方法与实证分析中国文化贸易国际竞争力，用SWOT分析法分析影响我国文化贸易竞争力水平的因素，最后从三个方面给出了相关的政策建议。关键词：文化贸易；国际竞争力；政策建议；文化产业Study oninternationalpetitiveness ofChinasculturalindustry
2、AbstractCultureisabridgeforSino-foreigne*changessince ancient times, and plays a veryimportantroleinforeign trade.Culturaltradein Chinainthe 1990 of the 20thcenturyinits infancystage,ithasalargedevelopmentgapwith thedeveloped countries.In recent years,Chinasupportsthedevelopmentofculturalindustryina
3、llaspects,so asto narrowthe gapbetweendeveloped and This paperanalyses thepresentcondition andproblem ofculturaltrade developmentandadoptedevaluationmethodandempiricalanalysisof internationalpetitiveness of Chineseculture,trade,usingSWOTanalysis toanalyzefactorsthataffectthepetitivenesslevelofChinas
4、cultural trade,finallygivenfromthreeaspects:policyremendations.Keywords:Culturaltrade; Internationalpetitiveness;Policyremend; culturalindustryAcknowledgementsFirst and foremost, I would like to e*press my heartfelt gratitude to my supervisor, Mr.Wang Hai Yuan, for his instructive advice and useful
5、suggestions on my thesis,and for his constant encouragement and guidance. he has walked me through all the stages of the writing of this thesis.I am deeply grateful of his help in the pletion of this thesis,without his consistent and illuminating instruction, this thesis could not have reached its p
6、resent form.Second, I am also deeply indebted to all the other tutors and teachers in Business English studies for their direct and indirect help to me. I also owe my sincere gratitude to my friends and my fellow classmates who gave me their help and time in listening to me and helping me work out m
7、y problems during the difficult course of the thesis.Last my thanks would go to my beloved family for their loving considerations and great confidence in me all through these years. z.-Contents中文摘要.iAbstractiiAknowledgements.iiiIntroduction.1I. Present situation ofculturaltraderesearchinChina and ab
8、road.2A. Researchstatus offoreignscholars.2 B. Researchstatus ofdomesticscholars.2II.Thestrategicsignificanceofculturaltrade oninternationalpetitiveness.3 A. Powerofculturaltradedevelopmentistheonlyoption.3 B. Help toenhancetheinternationalimageandimpact4 C.Improvethestructureofimport and e*portmodi
9、ties.4D.Promotingsustainable developmentofculturaltrade.5III.Tradedevelopmentpresent situationanalysisandcharacteristicsofChinese culture.5A.Analysisof thepresent situationofculturaltrades.5B.Characteristicsofcultureandtradein China.7.SWOT analysisofChinaforeigntradeandculturaldevelopment.7A. S-Them
10、ainadvantagesofChinainternationalculturaltradedevelopment.7B. W- The disadvantage ofChinasforeigntradeandculturaldevelopment.7C. O-The opportunitiesofChinasforeigntradeandculturaldevelopment.8D. T-The threats ofChinasforeigntradeandculturaldevelopment.8. Chinaculturaltradedevelopmentpolicyproposals.
11、8 A. Governmentpolicyproposals.9B.Culturalindustriespolicyremendations.10C.Enterpriselevelpolicyremendations.12Conclusion.13Notes.14Bibliography.15. z.-Study oninternationalpetitiveness ofChinasculturalindustryIntroductionDuetoourculturehasa longhistory,awealthofresourcesforcultural providesverygood
12、conditionsforthedevelopmentoftrade.Butat thesame time,weareseeingsome ofthedeveloped countriesbyusing technology,developedeconomy,andimprovetheinstitutionaland other aspectsof apanysadvantage,producinghighlypetitivee*portsof culturalproducts,dominatestheinternationalmarketposition.Currentlymostof thedeficitinthetradeofChineseculture,petitivenessisnotstrong,facingthepressure of international petitionarenotoptimistic.Againstthisbackground,studyingthetradepeti
