某年度销售目标的设定原则(powerpoint 52页)

2008年度可行性规划报告目目 录录一、2007年销售工作回顾二、SWOT分析三、2008年销售回款目标设定四、2008年销售网点目标布控计划五、2008年销售策略设定六、2008年销售行政计划七、2008年销售费用预算2007年销售工作回顾1-11-1、销售回款统计与分析、销售回款统计与分析、销售回款统计与分析、销售回款统计与分析市场市场1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月小计小计广州广州20712071221122113761376150005000150011500150235023542054201937819378900090006686566865东莞东莞6000600070007000100010000 0900090001000010000400040001097710977100010004897748977深圳深圳30003000277427748176817610885108852001620016100001000011000110001560515605500050008645686456粤西粤西200020000 080008000823782371700017000135001350018209182092000020000500050009194691946粤东粤东2000200040004000900090001100011000900090008000800010004100042214622146100010007615076150广东广东KAKA700070000 0615561553000300080008000250025003000300060026002150015003715737157江浙江浙1560156057005700200020002200220012781278150015001000100019621962100010001820018200福建福建159515951200120010001000100010000 00 0100010000 00 057955795湖南湖南0 0100010000 020002000100010000 00 00 02000200060006000湖北湖北0 00 020002000100010000 0100010000 00 00 040004000重庆重庆0 00 0300030000 0200020000 00 00 050005000四川四川0 00 00 00 00 01500150020002000400040000 075007500安徽安徽0 00 00 00 00 00 00 0100010001000100020002000江西江西0 00 00 00 00 0100010000 00 00 010001000合计合计252262522623885238854409244092443224432282295822955402354023556335563310107010107026500265004570464570461-21-2、销售出货统计与分析、销售出货统计与分析、销售出货统计与分析、销售出货统计与分析市场市场1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月小计小计广州广州20692069210210313231327034703455315531107241072449544954114541145414063140635917159171东莞东莞6554655440004000330033000 055005500923892387000700020002000300030004059240592深圳深圳377237722425242555685568970397031540315403138171381715934159348598859813277132778849788497粤西粤西190019001000100050005000917691768500850012500125002052620526131811318114117141178590085900粤东粤东1000100050005000500050001123711237700070007000700013057130577132713212761127616918769187广东广东KAKA5296529620002000336233625996599639913991555055502500250052725272464646463861338613江浙江浙28942894220022002000200022002200250125010 021672167492849280 01889018890福建福建159515950 01200120010001000100010000 00 0125212520 060476047湖南湖南0 0100010000 01000100010001000100010000 00 02000200060006000湖北湖北0 00 010001000100010000 0100010000 00 00 030003000重庆重庆0 00 00 0400040000 0200020000 00 00 060006000四川四川0 00 00 00 00 0150015000 0206020600 035603560安徽安徽0 00 00 00 00 00 00 0100010000 010001000江西江西0 00 00 00 00 00 0100010000 00 010001000合计合计2508025080178351783529562295625234652346504265042664329643296713867138568775687763864638644274574274572-12-1、费用冲抵货款统计与分析、费用冲抵货款统计与分析、费用冲抵货款统计与分析、费用冲抵货款统计与分析市场市场1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月小计小计广州广州0 0 400 400 25965 25965 0 0 4690 4690 17790 17790 31628 31628 76243 76243 156716 156716 东莞东莞0 0 28000 28000 0 0 0 0 105355 105355 130246 130246 69141 69141 79991 79991 412732 412732 深圳深圳0 0 14000 14000 33410 33410 0 0 46086 46086 80040 80040 102627 102627 212794 212794 488957 488957 粤西粤西0 0 0 0 0 0 15405 15405 0 0 91813 91813 95247 95247 190133 190133 392597 392597 粤东粤东0 0 0 0 0 0 3110 3110 0 0 13055 13055 37080 37080 274126 274126 327371 327371 广东广东KAKA109750 109750 0 0 59506 59506 33761 33761 88767 88767 93187 93187 72236 72236 230995 230995 688202 688202 江浙江浙0 0 0 0 0 0 0 0 18080 18080 0 0 0 0 42418 42418 60498 60498 福建福建103675 103675 0 0 0 0 0 0 0 0 0 0 1917 1917 0 0 105592 105592 湖南湖南0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 湖北湖北0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 重庆重庆0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 四川四川0 0 0 0 0 0 0 0 0 0 0 0 0 0 27208 27208 27208 27208 安徽安徽0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 江西江西0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 合计合计213425 213425 42400 42400 118881 118881 52276 52276 262978 262978 426130 426130 409876 409876 1133908 1133908 0 0 2659874 2659874 2-22-2、费用发货统计与分析、费用发货统计与分析、费用发货统计与分析、费用发货统计与分析市场市场1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月小计小计广州广州0 00 0361361343431310 016616636436475475417101710东莞东莞5545540 00 00 0500500238238100010000 00 022922292深圳深圳24624642542526826853533033031217121714341434209820982053205380978097粤西粤西0 00 00 00 00 00 05265263523525757935935粤东粤东0 00 00 01761760 00 053539 9746746984984广东广东KAKA2762760 02032030 04914910 00 027227264564518871887江浙江浙4 40 00 00 02232230 0667667139813980 022922292福建福建0 00 00 00 00 00 00 02222220 0222222湖南湖南0 00 00 00 00 00 00 00 00 00 0湖北湖北0 00 00 00 00 00 00 00 00 00 0重庆重庆0 00 00 00 00 00 00 00 00 00 0四川四川0 00 00 00 00 00 00 00 00 00 0安徽安徽0 00 00 00 00 00 00 00 00 00 0江西江西0 00 00 00 00 00 00 00 00 00 0合计合计10801080425425832832263263154815481455145538463846471547154255425518419184192-32-3、市场总费用统计与分析、市场总费用统计与分析、市场总费用统计与分析、市场总费用统计与分析市场市场1 1月月2 2月月3 3月月4 4月月5 5月月6 6月月7 7月月8 8月月9 9月月小计小计广州广州0 0 400 400 49430 49430 2210 2210 6705 6705 17790 17790 42418 42418 99903 99903 49010 49010 267866 267866 东莞东莞36010 36010 28000 28000 0 0 0 0 137855 137855 145716 145716 134141 134141 79991 79991 0 0 561712 561712 深圳深圳15990 15990 41625 41625 50830 50830 3445 3445 65781 65781 159145 159145 195837 195837 349164 349164 133445 133445 1015262 1015262 粤西粤西0 0 0 0 0 0 15405 15405 0 0 91813 9181