Online Sales 網上銷售The best thing about online sales is that-.網上銷售的最大優勢在于Everyone can see your product 人人都能看見你的產品Your store is open 24/7 你的店全天候經營They can grow so fast 它們發展得很迅速Online Sales Selling products through a website or other network.Often also called e-commerce.通過網站或其他網絡銷售產品通常也稱為電子商務In online sales a product is sold using the Internet to the customer by e-commerce method.This is done by a company itself,or a third party.Online sales and catalog sales are also a kind of direct sales.Usually these sales are automated.The hard parts are bill payment,the right product gets shipped to the right place,and customer service problem resolution.Online sales often provide much information and pictures that a customer can read and see to understand the product better.When they are ready to buy,they click a shopping cart or order form and the sale or reservation is recorded.網上銷售即通過互聯網將產品銷售給客戶，這就是電子商務。
它可以由公司或第三方完成網上銷售和產品目錄銷售都是直銷的方式之一這些銷售通常是自動控制的，最大的困難在于支付、送貨和客服通常網上銷售會提供大量的信息和圖片，幫助客戶更好的查看并理解產品如果他們準備購買某樣商品，只需點擊購物車或者填寫訂單表格，即可完成預定或銷售Channel sales 渠道銷售Eric says channel sales are good for-.艾瑞克說渠道銷售有利于Coverage 覆蓋面Market area 市場區域Overseas sales in other languages 海外銷售Selling through a distribution channel or other organization.Often called wholesale.通過分銷渠道或其他組織銷售通常稱為批發Channel sales or wholesale sales methods are common for manufactured goods and services like hotels.Few large factories have their own network of stores;they usually sell through some distribution service to a final store or customer.Channel sales puts a middleman between the product or service provider and the end customer.They do this because the middleman provides the service of distribution or aggregation.Distribution is a common idea.Aggregation means offering many similar things in 名师资料总结-精品资料欢迎下载-名师精心整理-第 1 页，共 14 页 -one place.Hotels and airline companies now sell most of their services through online aggregators.銷售渠道或批發銷售在成品銷售中較為常見。
大型工廠幾乎沒有自己的商店網絡，他們往往通過分銷將產品銷售給終端商店或客戶銷售渠道在產品（服務）與最終客戶之間設立了中間商他們負責產品經銷或整合銷售分銷是頗為常見的一種概念而集中代表在某地提供多種類似的商品酒店與航空公司目前都是在線整合銷售的Media Kit 媒體配套資料Journalists always like getting media kits at lunchtime,because_.記者們總是喜歡在午餐時間拿到媒體配套資料，因為They get a free meal 他們可得到一份免費的餐飲It gets them out of the office 這使他們遠離辦公室It puts them in a good mood 這使他們擁有一個好心情Media Kit 媒體配套資料Folder or web page with press releases,background,photographs,speeches and other relevant info.文件夾或網頁包括新聞稿、政府官員舉行的記者招待會、照片、演說和其它一個新聞活動相關的信息A media kit will contain prepared statements,background info,and photos and visual diagrams on different issues relating to an organization.The purpose of a media kit is to answer most of the questions most media will have quickly,conveniently,and through the filter of the organization s PR department.The media kit presents the issue in the best light.It includes only factual information.If something in the media kit is found later to be false,the organization will be accused of lying or misleading.A difficult issue can be influenced by preparation of a good media kit,though.Influencing is OK.媒體配套資料包含準備妥當的聲明書、背景資料和照片和圖表。
配套資料的目的在于能夠及時便捷的回應媒體的絕大多數問題，并且已經通過公關部門的過濾媒體配套資料必須展現出公司最為優秀的一面，而且保證信息的真實性，否則公司會被指控欺騙或誤導往往一件棘手的事情會被一份準備充足的媒體資料所扭轉，轉變為良好的結果Spokesperson 發言人A good spokesperson will know the organization,and know 一位優秀的發言人應該了解企業，知道名师资料总结-精品资料欢迎下载-名师精心整理-第 2 页，共 14 页 -What will make a good press release 如何開好新聞發布會What will make a good news story 制造好的新聞故事The tough questions media will ask 回答媒體的苛刻問題Spokesperson A senior company representative who will speak at a news conference or give interview.要在一個記者招待會發言或與于采訪的公司高層代表A spokesperson is the face and voice of an organization.This is a person who will give many interviews to the media.This person must explain the actions as well as the position and decision of an organization on many issues.This person must also keep up to date on breaking news.If a news conference is scheduled for 3 pm and a new fact is discovered by the media at 2:45,they will certainly focus their questions on this fact.A spokesperson will give the message of the PR department and leaders of the company.This person must look good,think on their feet,and in some cases stonewall and misinform.發言人代表著一家公司的形象和話語權。
他必須接受來自媒體的諸多采訪，闡述公司行為和公司立場以及相關事件的決策因此發言人必須時時跟蹤最新信息假設新聞發布會將于下午三點召開，而2：45 突發新情況，那么發言人必須把這一消息傳達給公關部門和公司領導發言人必須儀表端莊、才思敏捷，否則會阻礙議事，發布錯誤信息Loss leader pricing 虧本價銷售That product is old,so we will bundle it with _ as a loss leader.那個產品已經過時了所以我們會把它和綁定進行虧本銷售Our new one 我們的新產品Its replacement 它的替代品A sample of our other products 我們其他產品的樣本Loss leader pricing虧本價銷售To sell one product for a very low price or even a loss to increase sales or market share for another product.以很低甚至虧本的價格銷售產品通常為增加另一項產品的銷售或市場份額而使用Loss leader pricing虧本價銷售Loss leader pricing is done when one product is nearing the end of its life,or you have a new product that is coming out to replace or upgrade an older one.Often these two will be bundled together.Customers who know and trust the first product will buy the bundle for the first one.Because few peo。