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1、dvertising,A,Unit 1,Project 1 Developing an ad campaign,Language Points,Review,1.推销；提升 2.弄清楚；计算出 3.下决心做某事 4.分析（名词） 5.吸引；呼吁 6.把表达清楚 7.敦促某人做某事,promote,figure out,determine to do sth. be determined to do sth.,analysis,appeal to,get something across,urge sb. to do sth.,8.有毒的 9.使震惊，使惊愕 10.havein mind 11.
2、be concerned with 12.the approach to (doing) sth. 13.due to 14.shock sb. into doing,poisonous,shock,记得某事,涉及,的方法,由于；应归于,警醒某人做某事,Language Focus,1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience.,EX. The audi
3、ence _(be) very excited when they saw their favorite star.,were,audience表示“观众，听众”。当把它作为 整体看待时，谓语动词用单数形式；当把它 看作许多人，强调个体时，谓语动词常用复 数。类似的名词还有：family，class，team，public等。,2. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have in mind 考虑/想到/记得 你想让谁来做这项工作。 2. 在那么
4、短的时间内记住所有的新生词是很困难的。,Who do you have in mind for the job?,Its hard to have all the new words in mind in such a short time.,3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure 1 I could see a figure in the far distance, but I co
5、uldnt make out who it was. 2 She has a lovely figure. 3 He was one of the leading political figures of this century.,数字； 图形； 人物；轮廓,3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do . figure out 理解；想出 1 I cant figure him out -hes a m
6、ystery! 2 We still havent figure out how to do it. 3. 你计算这次旅行要花费多少钱了吗？,Have you figured out how much the trip will cost?,4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. employ 1 The firm employs 1000 people. 2 The
7、police had to employ force to break up the crowd. 3 Youd employ your free time fully.,vt. 雇用；使用，利用,be employed in doing something 忙于干某事 翻译： All the students are employed in doing their homework in the classroom now. 拓展：employer; employee; employment ; unemployment; employed; unemployed,consider,1. H
8、e considered studying further in Beijing University. 2. He is considered to be the best person for the job. 3. I am considering going abroad. 我正在考虑出国。 4. I consider it a great honor. 我认为这是极大的荣幸。,We consider that the driver is not to blame. 我们认为这不是司机的过错。 We consider it (to be ) true. 我们认为这是真实的。 Have
9、you considered how to solve this problem? 你考虑过怎样解决这问题吗?,Charles Babbage is generally considered _ the first computer. A. to invent B. inventing C. to have invented D. having invented,These days ,Jack ,a recent graduate from Nanjing University, is always considering being interviewed by that company
10、and_ a job there. A. gets B. being got C. getting D. get.,The students _ Mr. Yang _ the best one in teaching. A. consider; as B. consider; being C. considers; / D. considering; to be,A,It is generally considered unwise to give a child_ he or she wants. A. however B. whatever C. whichever D. whenever
11、,B,In order to determine your audience, you will need to do a little research and analysis in advance. In order to determine your audience, you will need to do a little research and analysis _ _ _.,Para two,ahead,of,time,1. In order to determine your audience , you will need to do a little research
12、and analysis in advance. determine 1 We determined to go at once. 2 Her encouragement determined me to carry on with the work. 3 We should first try to determine how much it is going to cost. 4 The size of the crop is determined by the amount of the rainfall.,determine v. 决定, 确定, 测定, 使下定决心 定日期： dete
13、rmine be determined to do sth The size of your feet determines the size of your shoes. 你两足的大小决定了你鞋的大小。,sth.,to do sth,that/wh-,1. In order to determine your audience , you will need to do a little research and analysis in advance. determined . adj 1 She is a determined woman. 2 Im determined to go a
14、nd nothing will stop me. determination. n,1. In order to determine your audience , you will need to do a little research and analysis in advance. in advance 1.It is a common practice that you should pay the rent for at least half year in advance in many big cities. 2. America is an advanced country,
15、 while China is a developing one.,After you _ who your audience is, it is time to decide what you want the audience to know or think about. decide B. decided C. will decide D. have decided 2. When planning a public welfare campaign, you may want to ask yourself sth. When _ _ a public welfare campaig
16、n, you may want to ask yourself sth,Para three,you,plan,1. If it _tomorrow, hell come to school with an umbrella. rain B. rains C. will rain D. has rained 2. How do you usually go to work? - If it is fine, I _on foot. will go B. go C. have gone D. wont go 3. She wont leave until she _ a better job. A. Find B.
