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1、商务英语Lesson 1： Getting Started 成立公司W:Lets review our start-up plans. When do you think we will be able to move into our new office?L:Well, we can move in any time after July first, but moving in and actually getting started are two different things.W:Good point. Anyway, I have our new marketing manag
2、er, Helen Parker, helping us get set up.L:What is she doing?W:Shes overseeing the purchase of equipment and so forth.L：Does she have a background in that sort of thing?W：As a matter of fact, it turns out she practically ran her last company, from marketing to finance.L:Im looking forward to meeting
3、her.W:Have you begun to investigate factories? Im so glad we arent going to try to run our own factory at first.L:Yes, Ive started. And Ive found some good people for R and D, too. Then there are the art people designing our logos-W:Oh, no! Millions of details: logos, slogans, letterhead, name cards
4、 . . .L:You thought setting up a company was going to be easy?W：我们再看一遍我们的初步计划。你想什么时候我们可以搬进新的办公室？L：七月一号之后我们随时可以搬进去，不过搬进去和实际开始工作是两回事。W：说得好。无论如何，我会要我们新任的市场经理，海伦_派克帮忙我们打点一切。L：她是做什么的？W：她监督机器设备的采购等等。L：她有那方面的背景吗？W：事实上，她上一个公司从行销到财务，实际上都是她在运作的。L：我期待认识她。W：你开始调查工厂了吗？我很高兴我们没有先试图设立自己的工厂。L：是的，开始了。我也替研发部门找了些好人才。然后
5、有一些美术人员设计我们的商标W：噢，天哪！有好多的细节：商标，标语，信头，名片L：你觉得创立一间公司会容易吗？Lesson 2： Quality Control 品管L：Were having some quality-control problems, Jim. We need to go to the source to work them out.J:What problems are you having, exactly?L:The complaint rate for our new product line is very high, almost seven percent.J
6、:Thats high.L:Yes. We keep finding problems when testing the boards.J:But your promotional materials claim the boards are the least expensive of their type on the market.L:The least expensive, but still fully functional. And we think that your factory needs to take measures to improve quality contro
7、l.J:That will involve additional expenses for us,which well have to pass on to you as a rate hike.L:Im afraid thats unacceptable. Your contract says that you will deliver a product with a reject rate of less than five percent.J:Well, Ill tell you what, Mike. Ill review the contract and talk with man
8、agement. Then well get together and hash this out.L：吉姆，我们有一些品管的问题。我们必须找出问题根源并设法解决。J：你们究竟有什么问题？L：我们新产品的抱怨率非常高，几乎高达百分之七。J：的确很高。L：没错。我们测试声卡时一直发现问题。J：可是你们的促销材料要求这种声卡必须是市场上同类型产品中最便宜的。L：是要最便宜，但仍要有完备的功能。我们认为你们工厂需要采取措施来改善品管。J：那意味我们会有额外的开销，而我们会把价格增加部分转嫁到你们身上。L：恐怕我们无法接受。你们的合约上说你们会以低于百分之五的瑕疵率交货。J：嗯，L 我跟你说，我会再看
9、一遍合约，并和管理部门讨论。然后我们会一起讨论解决这个问题。Lesson 3： Production Problems 产品问题G:Were going to have a problem meeting the budget for the production of our new sound board.L:How much of a problem?G：Well, it seems that we underestimated the costs. According to the factory, it will cost about eight percent more than
10、initially projected.L：Let me see .Looking at this, if my calculations are correct, we are about three thousand dollars over budget?G:Thats right. Its going to cost about three thousand more to complete the first order.L:I see.G:But if sales go as well as they should, thats still well within our prof
11、it margin. Proceeds from sales of the first order will easily cover the cost of the second order.L:In other words, you only need a budget increase for the first order.G:Exactly. After that, the product should finance itself.L:OK. Well, you know, all major budget decisions must be approved by our CEO
12、 and the financial officer.G:Yes, I know. But I thought that if I could get your support first, it might make getting approval easier.L:Well, youve got my support on this. Ill see what I can do to get the top brass to agree.G：我们拨给新声卡产品的预算会有问题。L：问题有多严重？G: 看样子我们似乎低估了成本。根据制造厂商的说法,成本会比原先计划的还高出百分之八。L：我看看
13、看这状况，假如我算得没错，我们大约比预算多出了三千美金。G：是的。大约要多花三千元来完成第一批订单。L：我明白了G：不过假如销售状况有应有的表现，那就仍在我们的获利范围之内。第一批定单的营收将会很容易就抵过第二批定单的成本。L：换句话说，你只需要增加第一批定单的预算。G：完全正确。之后，产品本身就可以获利，不需要再增加预算。L：好的，你知道，所有主要的预算决策需要总裁及财政主管的批准。G：是的，我知道。只是我觉得如果我能先取得你的支持可能会比较容易得到批准。L：嗯，你已经得到我的支持了。我会看看有什么方法可以让高层主管同意。Lesson 4： Advertising 广告H:We want t
14、o use the right marketing mix to reach our target market.L:Certainly. Weve done some tactical planning already. We think weve come up with a good plan.H:What media do you plan to use?L:Well, taking into account the image you want to project, weve asked our copywriters to prepare copy for computer ma
15、gazines and the Internet first.H:So that way, our advertising dollars would be focused on people we know are computer users.L:Yes. Well also run billboard and newspaper ads to help create broad brand recognition.H:Will there be any direct mail?L:No. That would not be correct for a manufacturer like
16、you. Leave that to the retailers.H:Good point. Please prepare a more detailed proposal, and then Ill pitch it to the higher-ups.L:Great. Well get started right away.H：我们想要使用正确的行销媒体来达到市场目标。L：当然。我们已经完成一些战略计划。我们认为我们已经提出一项不错的计划。H：你们准备使用何种媒体？L：考虑到你们想要表现的形象，我们已要求撰写文案的同事准备好计算机杂志稿及网际网络用稿。H：这样一来，我们的广告花费就会针对在，如我们所知，计算机使用者身上。L：是的。我们还同时刊登广告看板及报纸广告来帮助创立明显的品牌识别。H：会有任何广告邮件吗？L：没有。对像你们这样的制造商来说，那并不是正确的作法。把这种方式留给零售商吧。H：说得没错。请准备一份更详细的提案，然后我会把它推销给高阶主管。L：太好了。我们马上准备。Less
