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1、COLD CHAIN LOGISTICS,冷链物流,小组成员：邹海娜、王跃仙、胡晴芳、 陈聪聪、张梦源、蔚清,一：McDonalds cold chain logistics,By 2010 ,McDonalds had 30,000 restaurants in more than 120 countries. only in China， McDonalds had more than 1000 restaurants. During 2009 ,the company recorded sales of $51 billion.,1、麦当劳的现阶段的成就,2、麦当劳对冷链物流的应用（以印
2、度为例）,In 1996,when McDonalds entered India , the company found a distribution agent who could act as a hub for all its vendors. Mumbai-based Radhakrishna Foodland Privated (RFPL) was chosen for the job. The iceberg lettuce from Ooty,mutton patties from Hyderabad and sesame seed buns from Punjap were
3、all delivered to RFPLs distribution centure (cold storage) in its refrigerated vans. 麦当劳进驻印度，寻找一家物流公司作为派发中心，来管理自己的蔬菜食品供应商,The distribution agentRFPL stored products in controlled condition in its own cold storage, and then supplied them to McDonalds outlets on its daily basis. The specially designed
4、 trucks maintained the temperature in the storage chamber throughout the journey to keep food freshness and adequate moisture content. 麦当劳代理-RFPL物流公司负责麦当劳食物（如新鲜蔬菜、新鲜牛肉）的冷藏储存，以及冷藏运输。,二：The definition of cold chain logistics,冷链物流指以冷冻工艺学为基础，以制冷技术和信息技术为手段，为客户提供产品的冷藏、冷冻、仓储、运输、配送、包装、加工、多式联运以及其它一系列增值服务。 It
5、 includes refrigeration, freezing, warehousing, transportation, distribution, packaging, processing, multimodal transport and other series of value-added services,Cold-chain logistics model,三、CHARACTERISTICS,It adds refrigeration and freezing services during warehousing and transportation of product
6、s. It could keep products freshness , especially products like vegetables , fruits and uncooked meat. Cold chain logistics have very high condition for its facilities. For logistics companies , they must have cold storage and specially designed trucks or cold containers to provide these services. It
7、 need a large number of invested capital.,1、冷链物流的投入成本高昂 2、运行周期要求很短 3、运行需要有强有力的技术作为后盾 4、食品质量的控制难度大 5、冷链物流的运行还需要很多其他的特殊条件,consequence,The competition of cold logistics,（1）Consumer Tastes and behavior Understanding the consumer is the major issue for food retailers，consumers are becoming increasingly a
8、ware of their power and are consciously and subconsciously rolling in their “life values” with their purchases. 消费者的要求越来越不容易得到满足 （2）Institutional pressures and regulatory requirements Food scares, death and outbreaks of disease around the world in the 1990s have triggered major revisions to food saf
9、ety arrangements. 食品安全制度和监管备受关注,（3）Environmental considerations 环境问题 （4）International and globalization influences 国际和全球化影响 （5）Political influences政治影响 In the past food safety, quality control and cold chain logistics were viewed as distinct and separate items. 过去的食品安全、质量控制和冷链物流管理被认定为个别的、分离的项目。,The
10、background of AQL1,In 1999 they advanced the need for industry to have a through chain performance based quality cold chain logistics management system in order for our food exports to gain and maintain access to the quality end of the overseas food market. 在1999年，为推进工业需求，依靠质量冷链物流管理系统形成了一条用于食品出口以便获得
11、和维持海外市场食品质量的供应链。,AQL1的定义以及要求,AQL1（Australia Quality Logistics system）is a standard to maintain product quality and integrity during cold chain logistics. It is accepted by most countries in the world. To make your cold chain logistics more competitive , you must integrate cold chain quality logistic
12、s to make your performance standards accepted by the AQL1 technical group and accreditation issued.,How will performance be accepted by AQL1,A framework that maybe useful to integrate cold chain quality logistics is one that encompasses: (一)、food safety (inside standard) The logistics company must p
13、rovided correct temperature to keep food safe during warehousing and transportation. 这里的食品安全与食品质量有关,（二）、food security (outside),in the wake of the terrorism activities over the last two years, security fears about the movement of Freight have heightened. Not just food safety, but also outside, for i
14、nstance, registration, record keeping. 食品外部安全，恐怖主义频繁,Environmental sustainability & social Acceptability,Environment is important for us. We may well see the buyer preferring suppliers that use sea or rail transport over road or air because of the modes relative impact on the environment. Though provide correct temperature for the food, cold chain logistics company must try its best to reduce waste, pollution etc.,THANK YOU !,
