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1、对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have营销
2、组合与产品策略n营销策略组合 n产品概念n品牌决策与组合n产品组合1对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisf
3、y the certain condition, we have营销策略组合n1960年，美国市场营销学家杰罗姆.麦卡锡 将各种营销策略因素归结为四个主要方面的 结合n产品（Product）n价格（Price）n地点（Place）n促销（Promotion）2对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper
4、uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have市场营销组合产品价格渠道促销3对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point
5、. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have4对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point.
6、 This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have营销策略组合1. 产品策略（product strategy）n企业以向目标市场提供各种适合消费者需求的有形和无 形产品的方式来实现其营销目标2. 定价策略（pricing strategy）n企业以按照市场规律制定价格和变动价格等方式来实现 其营销目标3. 分销策略（placing strategy）n企业以合理地选
7、择分销渠道和组织商品实体流通的方式 来实现其营销目标5对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the c
8、ertain condition, we have营销策略组合4. 促销策略（promotion strategy）n企业以利用各种信息传播手段刺激消费者购买欲望、促 进产品销售的方式来实现其营销目标n营销策略组合具有四大基本特征n整体性n复合性（参考P206 营“销组合示意图”）n灵活性n主动性6对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research ke
9、y point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have产品概念一、产品整体概念的含义二、产品需求的五个层次三、产品的差异性四、产品层级结构五、产品分类7对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality
10、under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have一、产品整体概念 产品是能够满足一定消费需求并能通过交换实现其 价值的物品和服务产品整体概念的三个层次 产品 效用质量式样 特色包装 品牌运送安装 信用维修 保证产品核心 产品形态 产品附加利益8对于闪光灯，很
11、多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have二、产品需求的五个
12、层次潜在产品扩展产品期望产品基本产品核心 利益9对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the cert
13、ain condition, we have二、产品需求的五个层次（1）1. 核心利益（core benefit）n最基本的层次，即消费者利用该产品所能满足的基本需 要，如：旅馆“休息和睡觉”2. 基本产品（basic product）n即满足消费者核心利益的实质性产品，是满足消费者需 要的起码条件，如：旅馆“房间和床位”3. 期望产品（expected product）n即消费者对于其需要满足程度的某些特定要求，如：旅 馆“干净的床，新的毛巾，清洁的厕所等”10对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯C
14、hanging the inequality into equality under what condition is the current research key point. This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have二、产品需求的五个层次（2）4. 扩展产品（augmented product）n即消费者在核心利益需要得到满足的前提下，所产生的 关联
15、性需要的满足，如旅馆“电视机，网络接口，鲜 花，结帐快捷，美味的晚餐，优良服务”5. 潜在产品（potential product）n即对消费者可能产生的对某些产品新的需求的满足，这 会促使企业对现有产品不断进行更新与改造，并努力开 发新产品，如：旅馆“书斋式，家庭式，社交式”11对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point.
16、This paper uses the and its elementary operation corresponds the partitioned matrix, prove that when satisfy the certain condition, we have三、产品的差异性差异化的基本要素产品服务人员形象质质量 功能 式样样 结结构 特色 便利性送货货 安装 知道顾顾客 咨询询 维维修 其他服务务可信度 可靠性 敏感性 易沟通性标标志 媒体 环环境 项项目 事件12对于闪光灯，很多人是恐惧的。同时驾驭两三灯，甚至五灯，的确是很难。但是如果仅仅只是一灯的话，问题就简单很多。更何况即便是，一人一灯Changing the inequality into equality under what condition is the current research key point. This paper uses
