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1、For info about the proprietary technology used in comScore products, refer to http:/ e-Commerce: No Longer a Fringe Activity in Asia The American Chamber of Commerce in Japan 28 November 2014 Joe Nguyen, Senior Vice President, Asia Pacific, comScore, Inc. jnguyen comScore, Inc. Proprietary. 2 comSc
2、ore, Inc. Proprietary. The comScore Story What Do We Mean By e-Commerce State of APAC Online e-Commerce State of Online Payments in APAC State of U.S. Online e-Commerce Agenda comScore, Inc. Proprietary. comScore, Inc. Proprietary. 3 The comScore Story comScore, Inc. Proprietary. 4 Overview NASDAQ S
3、COR Clients 2,100+ worldwide Employees 1,200+ Headquarters Reston, Virginia, USA Global Coverage Measurement from 172 countries; 43 markets reported Local Presence 30+ locations in 20+ countries Big Data Well over 1.5 trillion digital interactions captured monthly V0113 comScore, Inc. Proprietary. 5
4、 comScore is a Global Leader in Digital Media Analytics Audience Analytics Know your digital audience Advertising Analytics Optimise digital marketing effectiveness Enterprise Analytics Gain insights on all your digital assets comScore, Inc. Proprietary. 6 comScore Census Network Well over 1.5 trill
5、ion digital interactions per month Equal to almost 40% of the monthly page views of the entire internet Measures 95% of connected devices worldwide comScore, Inc. Proprietary. 7 Plus 5 Million TV Set Top Boxes for 3-Screen Measurement Data Sourced from comScores Global Panel of 2 Million Internet Us
6、ers 2 Million Person Panel 360 View of Person Behaviour Web Visiting Leaders in Every Sector Media Agencies Telecom/Mobile Financial Retail Travel CPG Health Technology V0113 comScore, Inc. Proprietary. comScore, Inc. Proprietary. 10 What Do We Mean By e-Commerce comScore, Inc. Proprietary. 11 The t
7、erm “e-Commerce” refers to online retail spending, as measured by comScore, which excludes travel, autos and auction sites This excludes online bill payment via banks as well as TT and other money transfers This excludes digital content download/streaming sales (iTunes, Hulu, Spotify, etc.) This exc
8、ludes B2B transactions (i.e. Google AdWords and Search Marketing) e-Commerce data includes all worldwide buying using a desktop m-Commerce data includes all worldwide buying using a mobile device Total Digital Commerce is the sum of e-Commerce (desktop) and m-Commerce (mobile = smartphones and table
9、ts) First Off What Do We Mean By “e-Commerce” comScore, Inc. Proprietary. comScore, Inc. Proprietary. 12 State of APAC Online e-Commerce: Growing and Growing comScore, Inc. Proprietary. 13 APAC: Top 15 Online Retailers Source: comScore Media Metrix, October 2014, APAC Media Total Unique Visitors (00
10、0) % Reach Total Internet : Total Audience 796,953 100.0 Retail 613,959 77.0 1 A Corporation 371,108 46.6 2 360buy Corporation 200,919 25.2 3 Amazon Sites 124,744 15.7 4 WANGGOU.COM 92,751 11.6 5 VIP.COM 67,319 8.4 6 A Worldwide Sites 57,700 7.2 7 PAIPAI.COM 50,301 6.3 8 Rakuten Inc 47,729 6.0 9 Gom
11、e Corporation 45,607 5.7 10 Suning Inc. 43,795 5.5 11 Wal-Mart 38,968 4.9 12 DANGDANG.COM 37,431 4.7 13 eBay 34,716 4.4 14 JUMEI.COM 32,103 4.0 15 MEILISHUO.COM 26,568 3.3 comScore, Inc. Proprietary. 14 China: Top 15 Online Retailers Source: comScore Media Metrix, October 2014, China Media Total Uni
12、que Visitors (000) % Reach Total Internet : Total Audience 525,408 100.0 Retail 424,792 80.9 1 A Corporation 376,085 71.6 2 360buy Corporation 215,376 41.0 3 WANGGOU.COM 98,431 18.7 4 VIP.COM 72,011 13.7 5 PAIPAI.COM 53,797 10.2 6 Gome Corporation 48,867 9.3 7 Suning Inc. 46,589 8.9 8 Amazon Sites 4
13、5,861 8.7 9 Wal-Mart 40,475 7.7 10 DANGDANG.COM 40,260 7.7 11 JUMEI.COM 34,120 6.5 12 A Worldwide Sites 33,786 6.4 13 MEILISHUO.COM 28,499 5.4 14 MOGUJIE.COM 20,556 3.9 15 YIXUN.COM 19,957 3.8 comScore, Inc. Proprietary. 15 Japan: Top 15 Online Retailers Source: comScore Media Metrix, October 2014,
14、Japan Media Total Unique Visitors (000) % Reach Total Internet : Total Audience 73,656 100.0 Retail 61,888 84.0 1 Rakuten Inc 40,723 55.3 2 Amazon Sites 35,526 48.2 3 K Inc. 18,993 25.8 4 DMM.COM* 16,864 22.9 5 Yahoo Japan Auctions 16,291 22.1 6 Yahoo Shopping 14,806 20.1 7 DMM Online Shopping 9,864
15、 13.4 8 A Worldwide Sites 9,101 12.4 9 Nico Nico Ichiba 5,606 7.6 10 DMM PC Software 4,556 6.2 11 DMM E-Books 4,015 5.5 12 Yodobashi Camera 3,704 5.0 13 AUCFAN.COM 3,044 4.1 14 PONPAREMALL.COM 2,694 3.7 15 Toranoana Inc 2,646 3.6 comScore, Inc. Proprietary. 16 India and Southeast Asia: Top Online Retailers Media Total Unique Visitors (000) Oct- 2013 Oct- 2014
