《旅游市场调查问卷问卷》由会员分享，可在线阅读，更多相关《旅游市场调查问卷问卷（5页珍藏版）》请在金锄头文库上搜索。
1、1调查问卷调查问卷QUESTIONNAIRE尊敬的游客朋友：我是 xx 大学 xx 专业的一名学生。这是一份研究“拉动因素和推动因素激励旅游者到九寨沟旅游”的调查问卷。耽误大家几分钟的时间回答以下的问题。这份调查问卷仅仅是为了学术目的，我们会对您所提供的资料保密。谢谢您的合作！xxxDear Respondent:I am a student of xxx Program. I am doing a thesis on “Push and Pull Factors Motivating Tourists to Visit Jiuzhaigou National Park, Sichuan, C
2、hina”. Please spare me few minutes to respond to the following questionnaire. This research is conducted for academic purpose only, and the information would be kept confidential.Thank you for your kind cooperation.xxx第一部分：基本特征第一部分：基本特征Part: Demographic Characteristics1. 国籍 (Nationality): 中国 (Chines
3、e) 亚洲 (Asian) 欧洲 (European) 美洲 (American) 如果你来自其他的国家，请在后面横线填写 (Other, please specify): _2. 年龄（Age): 20 岁以下（包括 20） （Below 20） 21-40 岁之间（21 40） 41-60 岁之间（41 60） 60 岁以上（包括 60）（Over60）3: 性别 (Gender):2男 (Male) 女 (Female)4. 婚姻状况 (Marital Status):未婚 (single) 已婚 (Married)5. 文化程度 (Education Level):高中以下 (Unde
4、r High School) 高中 (High School)大学学士 (Bachelors Degree) 硕士 (Masters Degree)博士 (Doctors Degree)6. 月收入（Income Level）(per month):200 美元以下 (Below $ 200) 201-500 美元之间 ($ 201-$ 500)501-800 美元之间($501-$800) 801-1000 美元之间 ($801-$1,000)1000 美元以上 (Over $1,000)7. 职业 (Occupation): 公务员 (Government employee) 企业老板 (
5、Owner of private business) 专业人员或技术人员（Professional or technician） 企业雇员 (Employee of private business) 农民 (Farmer) 退休者 (Retiree) 学生 (Student)第二部分：推动因素第二部分：推动因素Part : Push Factors这部分主要调查您参观九寨沟的原因。请在您认为最能描述您来九寨沟旅游的原因的程度上打勾。一共包括以下五种程度：Here we are interested in your reasons for visiting Jiuzhaigou Nationa
6、l Park. For each statement below, circle the number that best describes your reasons for visiting here. Please rate the following push factors that motivate you to visit Jiuzhaigou, using Five-Point Rating Scale():5 = 强烈赞成 (Strongly Agree)4 = 赞成 (Agree)33 = 中立 (Neutral)2 = 不赞成 (Disagree)1 = 强烈不赞成 (S
7、trongly Disagree)程度程度 Rating Scale条目条目 Items543218. 我去九寨沟旅游是为了摆脱单调的日常生活。(I travel to the jiuzaigou for escaping from the monotonous routine life.)9. 我选择九寨沟作为旅游目的地是为了休息和放松。(I choose the jiuzaigou as a traveling destination in order to physical and mental rest or relax.)10.我参观九寨沟是为了提高我的身体健康。 (I visit
8、jiuzhaigou for my healthy improvement.) 11. 我游览九寨沟是因为我想通过娱乐使我恢复精力。(I visit Jiuzhaigou becau12. 我游览九寨沟是因为我想接近自然。 (I visit Jiuzhaigou because I want to be close to nature.) 13. 我游览九寨沟是因为我想体验少数民族的文化。(I visit Jiuzhaigou because I would like to experience the ethnic culture.) 14. 我游览九寨沟是因为我想增加一些关于九寨沟地区，当
9、 地人和事的知识。(I visit Jiuzhai se I would like to get some recreation to refresh myself.) gou because I want to increase some knowledge about destination, people and things.) 15. 我游览九寨沟是因为我想和家人一起旅游，以此来增进 感情。(I visit Jiuzhaigou because I would like to be together as a family to facilitate kinship ties.) 1
10、6. 我游览九寨沟为了遇到不同的人,结识新朋友。(I visit Jiuzhaigou for meeting new and different people.)17. 我参观九寨沟是为了回家以后，可以与家人一起分享旅 游的经历。 （I visit Jiuzhaigou because I can share travel experience with my familiar people after returning home.) 18. 我游览九寨沟是为了实现我来这里的梦想。 (I visit Jiuzhaigou in order to fulfill my dream of vi
11、siting the place.)419. 我游览九寨沟的目的是为了拜访亲戚和朋友。(I visit Jiuzhaigou to impress relations and friends.) 20. 我游览九寨沟因为我想带着我的朋友去欣赏它的美景。 (I visit Jiuzhaigou because I want to take my friends who have never been there to appreciate its beauty.)第三部分：拉动因素第三部分：拉动因素Part : Pull Factors这部分主要调查九寨沟对你的吸引力。请在您认为最能描述九寨沟特
12、征的程度上打勾。一共包括以下五种程度：Here we are interest in your view about what makes Jiuzhaigou National Park 5attractive. For each statement below, circle the number that best describes how you feel about Jiuzhaigou on the following 12 attributes. Please rate the following pull factors that motivate you to visit
13、Jiuzhaigou, using Five-Point Rating Scale: 5 = 强烈赞成（Strongly Agree)4 = 赞成（Agree）3 = 中立（Neutral）2 = 不赞成（Disagree）1 = 强烈不赞成（Strongly Disagree）程度程度 Rating Scale条目条目 Items5432121. 九寨沟作为世界自然遗产的名气是我选择这里作为旅游目的地的原因。(The reputation of Jiuzhaigou as World Natural Heritage attracts me to choose the resort as a
14、 destination).22. 九寨沟独特的水资源和美丽的风景吸引我去游览。(The unique water resources and beautiful scenery of Jiuzhaigou attracts me to visit.) 23. 九寨沟独特的藏族，羌族，彝族文化，吸引我去这个胜地旅游。(The exotic ethnic cultures of Jiuzhaigou that have the culture of Tibetan, Qiang, Yi people, attracts me to this resort.)24. 九寨沟丰富的植物和动物资源吸引
15、我去这个胜地旅游。(An abundance of vegetation and fauna of Jiuzhaigou attracts me to this resort.)程度程度 Rating Scale条目条目Items54321625. 九寨沟宜人的环境和凉爽的气候吸引我去这个胜地旅游。(The enjoyable air environment and the cool temperate climate of Jiuzhaigou attracts me choose the resort as a destination.) 26. 九寨沟无污染的、原始的自然环境与文化氛围吸引我去这里游览。(The unpolluted and primitive natural and cultural environment of Jiuzhaigou attracts me to visiting here.)27. 九寨沟少数民族居住的房屋和自然环境之间的和谐搭配吸引我去这里游览。(The harmony of Jiuzhaigou between the architecture of ethnic resident and natural environment attracts me to visiting here
