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1、Teacher Guide Forecast International Markets and Business NeedsNSI TAFE Page 1 31/01/2018Teacher Guide: Presentation TopicsTopic Presentation No. CoverageSources 123451. business advisory services2. commercial sources of market intelligence provided by specialists and consultants3. databases4. finan
2、cial institutions5. information from government agencies, chambers of commerce6. internet7. new networking opportunities8. official statistics9. peers10. professional/trade associations and publicationsEvaluation 6781. comparative analysis2. competitive analysis3. life cycle models4. product portfol
3、io analysis5. strengths-weaknesses-opportunities-threats (SWOT) analysis6. value chain analysisMarketing 91011121. business-to-business marketing2. direct marketing3. e-business4. ideas marketing5. marketing of goods6. public sector marketing7. services marketing8. telemarketingPerformancedata 13141
4、516171. accidents2. complaints3. coverage4. faults5. penetration6. production time and cost7. profitability8. sales9. share10. warrantiesAreas ofthe business 1819201. finance2. marketing3. overseas representatives or branches of the organisation4. personnel5. productionNSI TAFE Page 2 31/01/2018 Tea
5、cher Guide: Forecast International Markets & Business NeedsPage: 2 of 5Capabilities and resources 21222324252627281. situational factors such as:1) 24-hour operation2) age and life of business equipment3) capacity of equipment relative to current output4) communications5) competence of staff relativ
6、e to business needs6) human and financial resources7) industrial relations climate8) level of technology9) location/position10) transport distribution channels2. intangibles such as:1) brand2) feel good factor3) image4) perceived quality or value5) service6) social acceptability7) styleTrends anddev
7、elopments 293031321. changes in technology2. demographic trends3. ecological/environmental trends4. economic trends (local, regional, national, international)5. government activities e.g. interest rates, deregulation6. industrial trends7. political events (wars, internal conflicts, forthcoming elect
8、ions)8. social and cultural factorsComparativeInternationalMarketinformation 33341. benchmarking against performance2. best practice information3. inter-firm comparison data4. international benchmarkingOpportunities 353637381. consideration of applications and costings for trademarks, patents and st
9、andards accreditation2. cooperative ventures3. extending, expanding or otherwise changing an existing business4. franchising5. joint ventures6. new products or services for existing markets7. new products or services for new international settings or within other NSI TAFE Page 3 31/01/2018 Teacher G
10、uide: Forecast International Markets & Business NeedsPage: 3 of 539regions of existing international settings8. potential for greater penetration of existing markets with existing products or services9. strategic alliancesLegal, ethical and environmentalconstraints 404142431. international and local
11、 context of legal and ethical obligations2. codes of practice3. cultural expectations and influences4. ethical principles5. legislation6. policies and guidelines7. regulations8. social responsibilities such as protection of children, environmental issues9. societal expectationsForecastingtechniques
12、44454647481. bottom-up forecasting2. top-down forecasting3. Delphi techniques4. model building5. projection6. scenario planning7. surveys of intentionsImplementation of presentation:1. Each time, we have an assigned chairman in advance (total 16 chairmen) from students. The chair-person is in charge
13、 of the presentation.2. Each time, we have 3 presenters to inform us the relative topic information. The schedule includes the presenters speech within 15 minutes, comments by 2 students and the teacher, and the grading assessment given by 3 assessors from students.3. The teacher gives the summary o
14、f the presentation first, and then carry out the learning items.Implementation of analysis report:Assessment 2 (the analysis report) may be completed by individuals or groups of no more than 3 learners. If the person does not choose the above topic to present, he should finish the analysis report an
15、d present it individually. Before carrying out the report, each student or group of students should choose a product or project of certain company to kept records by the teacher. But no one is allowed to choose the same product or project of the same company.The Chair-person:12345678910111213141516NSI TAFE Page 4 31/01/2018 Teacher Guide: Forecast International Markets & Business NeedsPage: 4 of 5脚注或尾注具体要求（序号用：脚注，、；或尾注，1、1、1）（1）专著、书籍【格式】序号 责任者. 出版年(加括号). 书名. 其他责任者（如编者、译者，供选择）. 版本（第 1 版不写）. 出版地: 出版者:页码1 Bird R B, Stewart W E. (1960).Lig
