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1、-范文最新推荐-1 / 25国际商务接待礼仪英语论文 Business Etiquette_英语论文The Importance of Business Etiquette in Business Negotiation AbstractWith Chinas accession to the WTO, economic and trade exchanges between China and other countries become more frequent and various forms of international business negotiations become
2、 wider. As an important part of business negotiation, business etiquette is the key factor to decide the success or failure of business negotiations. Therefore, we must pay more attention to business etiquette in business negotiation and then make full use of etiquette strategies in business it nego
3、tiation, which finally attributes to the success of business negotiation and trade cooperation. In this thesis, we adopt literature research method firstly to introduce the definitions and principles of business etiquette and business negotiation, and then analyze the importance of politeness in eac
4、h stage of business negotiation by means of case study. Finally, we try to carry out some countermeasures for business negotiators to better use of business etiquette in business negotiations.Key words:business etiquette; business negotiation; importance of politeness摘要随着中国加入世界贸易组织，中国同世界各国的经贸往来更加频繁，
5、越来越多的国内企业参与到商务谈判活动中，国际商务谈判理所当然成为贸易活动中不可或缺甚至决定成败的环节。因此，必须重视商务谈判中的商务礼仪，在商务谈判中运用好礼仪策略，为获取商务谈判成功和达成贸易合作提供保障。本文将采用文献研究法和案例分析法，系统地学习商务谈判各个阶段的礼仪、基本原则和重要作用，并试图提出若干对策与建议，以期帮助商务人员运用好礼仪策略，从而获得商务谈判成功。-范文最新推荐-3 / 25关键词：商务礼仪；商务谈判；礼仪重要性 4302ContentsAbstractI摘要 II1. Introduction12. Business etiquette and business n
6、egotiation1 4.3.1 The opening stage134.3.2 The outline stage144.3.3 Express stage144.3.4 Confrontation stage144.3.5 Compromise stage144.3.6 Negotiation Stage154.4 The role of business etiquette after signing155. Conclusion17Bibliography19Acknowledgments211. IntroductionWith Chinas accession to the W
7、orld Trade Organization, the economic exchanges between China and other countries around the world are increasing, and the international economic and cultural exchanges and cooperation would deepen further. As many enterprises in China gradually established cooperation relations with foreign investo
8、rs, business negotiation has become an -范文最新推荐-5 / 25indispensable part of the economic exchange and cooperation between enterprises. Each business personnel do hope to establish a good partnership with foreign enterprises through business negotiation activities.However, business negotiation is not
9、only an art of language, but also an interpersonal art. A good business negotiator not only needs to have stronger language expression ability and basic knowledge of commercial trade, but also needs to master some basic business etiquette. Only in this way can they feel just like a fish in water in
10、the process of business negotiation. Business etiquette mainly includes manners, dress, behaviors, habits and etc. While many businessmen with abundant negotiation skills, due to the lack of business etiquette, left bad impression and finally failed to achieve the final cooperation. Therefore, in bu
11、siness negotiations, business negotiation personnel need to master the etiquette knowledge, to shape a good image in front of foreigners, in order to make the other side consider you are a trusted partner. All in all, business etiquette is the internal representation of a person of the cultural acco
12、mplishment, moral accomplishment and so on, and it also has the magic of strengthening the exchanges between people, which will finally promote the smooth completion of the business negotiation. Existing literature always focus on the topic from global negotiations and the choice of preparation and
13、negotiation model. But as negotiations become more and more important in the trade, negotiation strategy is no longer confined to the negotiation itself, it should be more extend outward. Negotiation is a comprehensive combination of many subjects such as economics, linguistic, psychology, etiquette
14、, etc. Therefore, when it comes to make negotiation strategies, more attention should be paid on the use of different negotiations .Existing studies mostly focused on the issues how to overcome the barriers resulted from cultural differences. But the reality is that a successful negotiation is not o
15、nly the outcome of the game on the table, but is also related to -范文最新推荐-7 / 25preparation of the negotiation phase and the stage after the negotiations. Among the current domestic study of these areas, there is still limited research on the preparation and finishing touches of negotiations, which need
