oltCorporate-CulturePPT优秀课件

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1、Officeaffairs关于工作那点事儿。关于工作那点事儿。1JobhuntingpollsSupposing that:Youreattempttohuntforaneworbetteroccupation-whatcriteriadoyouneedtoconcernabout?2PersonnelManagementCompaniesliketosaythatpeoplearetheirmostvaluableasset,andhasinmanyorganizationsbeenrenamed,whichmaybeinvolvedin:nintroducingmorescientific

2、nimplementingpoliciesof.nactionstoeliminateandinhiringandpromotion.nschemestoincreasethroughremuneration(报酬)systemsdesignedtorewardperformance.personnelmanagementhumanresourcesmanagementselectionproceduresempowermentracialsexualdiscriminationincentivemotivationStartinguptaskA:whichfactorsareimportan

3、t?age SexAppearanceexperience hobbies Intelligencepersonality ReferenceshandwritingQualifications astrological signcontacts and connections family background marital statussickness recordblood groupZodiacsignwithsupposedplanetaryinfluenceonhumanaffair.Bloodtypealetterfromapreviousemployertestifyingt

4、osomeonesabilityorreliability41.Pay 2.Corporate size 3.Corporate Prestige 4.Location 5.Transportation 6.Insurance coverage & welfare 7.Working atmosphere 8.Inter-personal relationship9.Promotion space 10. corporate culture 11.5UnemploymentInsuranceEmploymentInjuryInsuranceMaternityInsuranceEndowment

5、InsuranceMedicalinsurance五险五险“一金”Accumulatedhousingfunds67CV-履历履历Curriculum Vitae (/vaiti:/)8the purpose of your resume is to stand out from a crowd and to be selected for an interview. Refocus your writing from your own perspective to that of the prospective employer.-Beconcise,positive,action-orie

6、nted,specificandclearlystructured.9Parts of CV (or: Rsum)Main headingMain heading Objective/Career ObjectiveObjective/Career Objective EducationEducation Work Experience/Employment HistoryWork Experience/Employment History Capabilities and SkillsCapabilities and Skills Awards, Honors, and Activities

7、Awards, Honors, and Activities References References 10ComponentsTraditionally, a CV includes the following heading: 1) Personal facts: name, address, telephone number, email, date of birth, nationality, marital status, current employment and position, etc. 11ageheightbloodtypeweightdateofbirthPlace

8、ofbirthCountryoforiginNationality年龄身高血型体重出生日期出生地点原国籍国籍12Useful Glossary for CV Writing(citizenship 国籍) dual citizenshipnative placehousehold registrationmarital statusfamily statushealth conditionpermanent addresscurrent address13民族民族双重国籍双重国籍 籍贯籍贯 户口登记户口登记婚姻状况婚姻状况 家庭状况家庭状况 健康状况健康状况永久住址永久住址 目前住址目前住址

9、132) Objective/Career objective 142 Job ObjectiveE.g Objective/Position Wanted: A management position in a private company with a special interest in program planning or evaluation.求职目标:希望在一家私营公司寻求一个管理职位,对项目设计或评估方面的工作尤感兴趣。 153) Education and qualification: start from secondary school till the comple

10、tion of education, mention any degrees, diplomas, certificates or qualifications obtained and any other education received. 16educational history 学历 educational background 教育程度/背景curriculumeducational highlightsspecialized coursescourses taken 所学课程 special training 特别训练 social practicepart-time jobs

11、 业余工作 summer jobs 暑期工作vacation jobs 假期工作 refresher courseextracurricular activities physical activities 体育活动 recreational activities 娱乐活动 academic activitiessocial activities 社会活动Useful Glossary for CV Writing17进修课程进修课程课程课程 课程重点部分课程重点部分专门课程专门课程社会实践社会实践课外活动课外活动学术活动学术活动 174) Employment history: -a lis

12、t of employment and employees, including full-time and part-time jobs.5) Capabilities and skills: -any special skills or talents worth mentioning.6) Awards, honors, and activities187) Other necessary facts that may be unique for the writer. For instance, if the writer is a scientific researcher, a l

13、ist of the projects worked on would be included. 8) References: the name and address of two persons to whom the relevant authorities can refer for further information. References can be former employers, teachers, etc. Usually, however, they are chosen in such a way so that one of them can evaluate

14、the applicants personality and the other the professional qualities. 192021Howtodefine:corporateculture?thepersonalityofanorganization:warm, aggressive, friendly, open, innovative, indifferent, conservative, sense of belonging , internal cohesion ,22SlogansEveryproblemneedstobepatient,everysystembes

15、trict,everythingbeverycareful,andeverycolleaguebecaredwithlove(耐心对待每一个问题,严肃对待每一项制度,细心对待每一件事情,爱心对待每一位同仁)Daretointegrity,encouragehealthytrends,persistinjustice,advocateincorruption(敢为正直,勇于正气,坚持正义,倡导廉洁)23Protectingtheenvironmentistheobligationofeverycitizen,pleasesaveeverydropofwater,eachunitofelectri

16、city,everypieceofpaper(保护环境是每一个公民应尽的义务,请节约每一滴水,每一度电,每一张纸保护环境是每一个公民应尽的义务,请节约每一滴水,每一度电,每一张纸)Innovationisthesourcesofanenterpriseslife,Innovationistocreatenewvalue!(创新是企业的生命之源,创新就是创造新的价值!创新是企业的生命之源,创新就是创造新的价值!)24Thereisnoperfectindividual,onlyaperfectteam!Team,thegreatestPower!(没有完美的个人,只有完美的团队!团队无敌!没有完

17、美的个人,只有完美的团队!团队无敌!)25Learningeverythinginanytimeatanyplaces,itiswayofsuccess.(无事不学,无时不学,无处不学,成功之道也无事不学,无时不学,无处不学,成功之道也)Anideachangefromlearning,actionfromanidea,fatefromanaction.(学习改变观念,观念改变行动,行动改变命运学习改变观念,观念改变行动,行动改变命运) 26“Impossible”willbeonlyinthedictionaryoftheeliminatedindividuals(“不可能不可能”只存在被淘

18、汰人的字典里只存在被淘汰人的字典里)Donotcomplainwhenyougetintotrouble,youonlycanlearninsilenceandquietlycheerup.(当你陷入人为困境时,不要抱怨,你只能默默吸取教训,当你陷入人为困境时,不要抱怨,你只能默默吸取教训,悄悄的振作起来。悄悄的振作起来。)27Guideshowemployeesthink,actandfeelelementsas:core values(核心价值观)andbeliefs,corporateethics(道德规范),andrulesofbehavior.28Functions of Corpo

19、rate CultureProvideasenseofidentityformembers.导向功能:导向功能:Generatecommitmenttotheorganizationsmission.凝聚功能凝聚功能Clarifyandreinforcestandardsofbehavior.约束功能:软约束约束功能:软约束29PersonalityVScorporateculture个性个性 = 企业文化企业文化30Typesofindividualpersonalitiesadaptable适应性强的active主动的,活跃的;aggressive有进取心的ambitious有雄心壮志的;

20、amiable和蔼可亲的faithful守信的,忠诚的analytical善于分析的apprehensive有理解力的31competent能胜任的;constructive建设性的cooperative有合作精神的;creative富创造力的dedicated有奉献精神的;dependable可靠的diplomatic老练的,有策略的;disciplined守纪律的32dutiful尽职的well-educated受过良好教育的efficient有效率的energetic精力充沛的independent有主见的logical条理分明的methodical有方法的modest谦虚的tirele

21、ss孜孜不倦的obedient顺从的Stable稳重的33Theemployersmayprefer:?34YourPersonalities?Iwillgiveyousomecolortoseesee!35Personalitiesofcorporatetypicallyincludes:own values,beliefs,attitudes,rules,traditionandcustoms,whichfundamentally(根本性地)affecthowpeopletodealwithmatters.36InWesternNationsopen,straight,value-orie

22、nted,teamwork37InChinaConnotative(含蓄的),complex,relation-oriented38NaturesofCorporatePrivateEnterprisesState-ownedForeign-capitalJoint-venture( Sino-USjoint-venture)SolelyForeign-ownedListedEnterprise(上市企业)39State-ownedPoliticized(政治化的(政治化的)nepotism(裙带关系裙带关系) rigid(古板的)(古板的) Stable(稳定的)(稳定的)corruptib

23、le(腐败的)(腐败的) flattering(奉承的)(奉承的)40PrivateEnterpriseTolargeextent,lieson:thebosspersonalstyleAutocratic(独裁的)family-orientedflexible41ForeignCapitalPeople-orientated(以人为本)TeamworkCulturalDiversity(多样性)42The classification of corporate culture43universalism-particularism(普遍主义-特殊主义)individualism-collec

24、tivism(个人主义-集体主义)equality-hierarchy(平等-等级)Person-orientated-task-orientated(以人为本-以工作为本)4445464748Queries:Whoisresponsibleforinfluencingthecorporateculturewithinacompany?49Culture as the Organizations Personality50Risk Taking Personalities喜欢冒险个性:喜欢冒险个性: Organizations encourage employees to take risks

25、. (Virgin Group)Attention to Detail Personalities注重细节个性:注重细节个性:Organizations focus attention on the details of the organization where they have made quality their driving themes.3) Outcome Oriented Personalities注重结果的个性:注重结果的个性:Organizations focus on results in certain aspects of their business.(Cust

26、omer services)People Orientation Personalities以人为本的个性:以人为本的个性:Organizations treat employees as “family”.Team Orientation Personalities注重团队的个性:注重团队的个性:Organizations shape their cultures around the team concept.Aggressive Personalities积极进取的个性:积极进取的个性:Organizations value aggressiveness as a major part

27、of the way that business is done.51Starbucks Corporate Culture52IntroductionThefollowingtopicswillbediscussed:DiversityandCustomerFocusOrganizationalStructureNetworkingandITtechnologyOrganizationalEthicsEmployeeRelationsCorporateCitizenship53Thecorporatecultureofabusinessdirectlyaffectsmanydifferent

28、aspectsofanorganization.Starbuckshasrecentlymadechangesbasedontheirculturethatistakingtheminawholenewdirection.CEOHowardSchultzhasalteredthecorporateculturetoinvokechangesthroughoutthecompany.Wewilldiscusshowcorporatecultureaffectsdiversity,organizationalstructure,employeerelations,corporatecitizens

29、hipandorganizationalethics.Furthermore,wewilldiscusshowcorporatecultureaffectsthenetworkingaspectofStarbucksandtherenewedfocusonthecustomer.54DiversityandCustomerFocusStarbucksisnota“franchise”CustomerbaseincludesallnationalitiesRepeatcustomersincludebusinessprofessionals,healthcareprofessionals,stu

30、dentsStorelocationsareinternationalSitesincludeschools,malls,hospitals,airports,grocerychains55Starbucksactuallyisntafranchise,itoffersavarietyofgourmetcoffeeflavorsandteasforavarietyofdifferentcustomers.Someofthesecustomerswhoareconsideredrepeatcustomersarecollegestudents,healthcareprofessionals,cu

31、stomerswhofrequentlyshopatmallsacrossthenation.Starbuckscustomerscomefromallnationalitiesandarenotlimitedtoacertainregionbuttheyspreadaroundtheworld.56DiversityandCustomerFocusManagementexecsregularlyvisitstorestoensurequalityStrategiesareimplementedtoenhancebenefitsforcustomersandemployeesCustomero

32、wnershipandloyaltyarekeytosuccessCustomerfeedbackregularlysolicitedTheLoveProject57Starbucksregularlydiscussandstrategizetoenhancethebenefitsfortheircustomers,employeesandmanagement.Businesscultureiscenteredaroundthecustomer.Starbucksencouragescustomerfeedbackonservicesandproductstheyreceived.Theyal

33、sowelcomenewideasandrecommendationsfromcustomersinordertoimprovecustomerservicesandproducts.WhattheypromisetothecustomerisAllyouneedislove.58OrganizationalStructureHowardSchultzCEORestructuringhascreatednewpositionsforflatterorganization:GlobalRealEstateDesignMgrGlobalStrategyMgrHumanResourceStrateg

34、yMgrCustomerExperienceMgrMarketing&BrandStrategyMgrStoreexpeditorsatalllocations59TheCEOMr.Schultzhaschangesatthecorporatelevelresultinginaflatterorganizationbyopeningnewpositionstofocusoncustomers.ThesenewpositionsincludeaGlobalRealEstateDesignmanagerwhowillbeinchargeofcommunications,corporatesocia

35、lresponsibilityandpublicaffairs.GlobalStrategyistheresponsibilityofMichelleGass,whowillensuretransformationoforganization.ChetKuchinadwillheadTheHumanResourceStrategywhichincludestheimplementationofnewstorelevelpositions.Thecustomerexperiencewhichincludesstoredesignandmerchandisewillbetheresponsibil

36、ityofHarryRoberts.TerryDavenport,andhewillberesponsibleforthemarketingandbrandstrategy.Thisincludesproductdevelopment,andconsumerinsightandunifyingtheStarbucksbrandtothecustomer.Thesenewpositionshavebeendesignedtoenhancethecustomerexperiencebyreconnectingwithwhatcustomerswant.60OrganizationalStructu

37、reFlatterorganizationalstructurewill:LeadtomoreefficientandmoreeffectivebusinessstrategyStreamlineinformationflowfromcustomerandlow-tieremployeetocorporatelevelKeepcustomerandbottomlineaprioritytoStarbucksbusinessstrategyUtilizenewemployeemanualtostreamlineproductionandincreaseemployeeefficiency61As

38、partoftheirrestructuring,newpositionshavebeenmadetoenhancethecustomerexperienceandto“reconnectwithcustomers”.Newpositionshavebeendesignedtoenhancethecustomerexperiencebyreconnectingwithwhatcustomerswant.Withthisnewflatterstructure,theideaistobeabletomakechangestobusinessstrategymoreefficientandmoree

39、ffective.62StarbucksNetworking“MyStarbucksIdea”socialnetworkingsitelaunchedinMarch2008:CustomersplayroleinshapingcompanysfutureRe-ignitesemotionalattachmentwithcustomersBuildsanetworkofloyalanddedicatedclienteleAllowsopenforumforideasanddiscussionProvidecustomerstheabilitytoprovideideasonproductsand

40、servicewww.M63StarbuckshasdevelopedandlaunchedasocialnetworkingsitecalledMyStarbucksIthattakestheStarbucks Experienceoutsidethestoreandenablescustomerstoplayaroleinshapingthecompanysfuture.TheMy Starbucks IdeasocialnetworkingsitewaslaunchedinMarchof2008andhasreceivedover70,000postsfornewideassinceit

41、sinception.OfferscustomerstheuniqueopportunitytoshapethefutureofStarbucksthroughsharingtheirideasonsuchissuesaswhatfoodproductstooffertonewandflavorfuldrinksthattheywouldlikeincludedinthemenu.Siteprovidescustomerstheabilitytoprovideideasonproductsandservicebutitalsoallowsthemtosharetheirideasonsucha

42、reasascommunityinvolvement,socialresponsibilityandmarketingtechniques64UseofITtech65OrganizationalEthicsSupportssixpointmissionstatementMissionstatementisguidingprincipleandholdsitupasafilterfordecisionmakingEmployeetrainingincludesreviewofmissionstatement,customerservicetheoryandcorporatecultureSta

43、rbucksNewPartnerTrainingPlanincludestrainingonethics,ergonomics,safety,legalcompliance,hands-ontraining66StarbucksorganizationalethicssupportthecompanyssixpointmissionstatementwhicharereflectedinthedaytodayoperationsandresonateasanintegratedpartofcorporatecultureatStarbucks.Missionstatementisusedasa

44、“guidingprincipleandholdsitupasafilterfordecisionmaking”.Corporatecultureandorganizationalethicsareintroducedonceajobapplicanthassuccessfullymadeitthroughthestringentscreeningprocess.Priortoworkinginthestore,employeesgothroughmissionstatement,customerservicetheoryandcorporateculturetraining.Applican

45、tsthentakethe“StarbucksNewPartnerTrainingPlan”comprisingofonsitetrainingofethics,ergonomics,safety,legalcompliance,shiftandpracticalhands-ontrainingsuchasmakingdrinks,productknowledgeandotheroperationalprocedures.MoneythatisinvestedinemployeetrainingisdesignedtoreinforcethemissionandgoalsofStarbucks

46、whilesocializingemployeestoorganizationalculture.67EmployeeRelationsStarbuckspromotesfrequentvisitstostorelocationsfromregional/districtmgrsEncouragesopenemployeecommunicationsStarbucksvalueseachemployeeas“partner”Employeesprovidedmedical,vision/dental,401k/stockoptions,tuitionreimbursement,vacation

47、68Starbuckspromotesfrequentvisitsfromareaandregionalmanagers,encouragesemployeestocommunicateonaregularbasisbysubmittingcomments,concernsandideasEmployeesareremindedalsotobemindfulofthesixpointmissionstatementandquestiondecisionsthatruncontrarytothecontentandpurposeofthemission.Employeesarereferredt

48、oas“partners”epitomizingthevalueoftherelationshipandatermwhichisusedtoempowerandtomotivateactiveparticipationinworkingtowardsorganizationalgoals.Starbucksshowsappreciationbyrewardingitsemployeesbyprovidingbothfullandparttimeemployeeswithmedical,visionanddentalinsurance,401kplan,stockoptions,tuitionr

49、eimbursement,vacationandofcourse,freecoffee.ThecompanyalsousesprofitsfromStarbuckslogomerchandisetosupportemployeeservicesandsocialactivities.69EffectsofOrganizationalEthicsandCorporateCultureEmployeessharein“StarbucksExperience“Reductioninemployeeturnoverrate20%Management80%Lowertier(Avgretailturno

50、verrate+200%)Resultsinmoresatisfied/happyemployeesResultsinvalueorientedethics70StarbucksorganizationalethicshavemotivatedemployeestoimplementtheStarbucks Experiencewhichprovidesexceptionalcustomerservice.Theemployeeturnoverrateissignificantlylowerincomparisontootherfoodandbeveragecompaniesproviding

51、quickservice.Starbucksexperiencesa20%managerand80%employeeturnoverratewhiletheaverageforotherfoodandbeveragequickserviceindustryis200%.EmployeesatisfactionsurveysrevealthatemployeesaresatisfiedandenjoyworkingintheStarbucksenvironment.Jobsatisfactionisanattributingfactortotheemployeestabilityandtothe

52、companysfinancialsuccess.OnecanhardlybesurprisedtofindthatStarbucksconsistentlymakesthelistfor“BestCompaniestoWorkfor”.71CorporateCitizenshipDevelopedtheSharedPlanet:ReflectscompanysdesiretoconductbusinessinresponsiblemannerLong-termplansincludeimprovingcorporateethicsby2015by:EthicalsourcingEnviron

53、mentalstewardshipCommunityinvolvement.CreatedInternationalYouthFoundation,Give2Asia,ChinaEducationProject72StarbuckshasdevelopedtheSharedPlanetwhichreflectsthecompanysdesiretoconductbusinessinaresponsiblemanner.Thecompanyhaslong-termplanstoimprovethecompanyscorporateethicsbytheyear2015focusingonethi

54、calsourcing,environmentalstewardshipandcommunityinvolvement.Starbucksplanstouse100%ofcoffeegrownresponsiblyandethicallytraded,use100%reusableorrecyclablecupsandtocontributemorethan1millioncommunityhoursperyear.EthicalsourcingrelatestoStarbuckscommitmenttousingthehighestqualitycoffeethathasbeengrownr

55、esponsiblyandtradedfairly.Thecompanyhopestohelpthefutureofcoffeefarmersandestablishamorestableclimatefortheplanetbydoingbusinesswithethicalsourcesofcoffees.73Starbucksplanstouse100%coffeethatisgrownresponsiblyandethicallytradedbytheyear2015.Environmentalstewardshiprelatestocommitmenttoimprovingenvir

56、onmentalfootprint.Worktowardsusingallreusableorrecyclablecupsbytheyear2015,andtohaverecyclingavailablein100%stores.Investigatingwaystoreduceuseofresourcesofwater/energy.Upgradingexistingstoresandnewstoreswillbebuilttouse25%lessenergy;remodelingplansincorporaterecycled/renewablematerials.Workingtowar

57、dgreencertificationsforallnewcompany-ownedstoresbytheendoftheyear2010.74The ENDThe ENDStarbuckshasbecomethemostsuccessfulcompanyingourmetcoffeebyintegrating:RestructuringoforganizationSocialNetworkingFocusonDiversityandCustomerServiceGlobalpromotionofethicalbusinesspracticesStrengtheningemployeerelationsPromotingcorporatecitizenship75个人观点供参考,欢迎讨论

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