商务英语写作chapter4

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1、外语教学与研究出版社外语教学与研究出版社Chapter 4外语教学与研究出版社外语教学与研究出版社Objectives商务英语写作商务英语写作商务英语写作商务英语写作UnitFiveOrdersUnitFiveOrdersTolearnwaysofsubmittinganorder.Tolearnusefultermsandexpressionsfororders.Topracticewritinglettersfororders.外语教学与研究出版社外语教学与研究出版社Steps of business transaction lInquiry 询盘询盘lOffer 报盘、发盘报盘、发盘lC

2、ounter-offer 还盘还盘lAcceptance 接受接受lSign the contract 签合同签合同外语教学与研究出版社外语教学与研究出版社What is an order letter?lIt is a request by a customer for a company to supply goods or services.lIn the letter, you should be definite and complete so that the reader feels exactly what the writer wishes for.外语教学与研究出版社外语教

3、学与研究出版社lClearlConciselSufficient informationlAnorderlettershouldbeasaccurate and clearaspossible,becauseanyerrormaycauseunexpectedtrouble.外语教学与研究出版社外语教学与研究出版社lThe quality and specifications of goodsIndicatethenameoftheproduct,themodelorarticlenumbers,thequantityofeachitem,andtheprice.lThe packing an

4、d the price of goodslTerms of paymentlTime of shipmentWhatshouldbeincluded?外语教学与研究出版社外语教学与研究出版社l订单或订购信函应包含:订单或订购信函应包含:l1. 详细的说明、数量、价格以及货号等详细的说明、数量、价格以及货号等l2. 说明包装方式、目的港以及装运期说明包装方式、目的港以及装运期l3. 确认在初期洽谈时所同意的付款条件确认在初期洽谈时所同意的付款条件外语教学与研究出版社外语教学与研究出版社Writing steps of an Order letter1.Open with referring to

5、 some previous contacts such as catalogs, phone calls or trade fairs.2.Describe the order3.Mention payment and delivery4.Express courtesy外语教学与研究出版社外语教学与研究出版社l1. Placing Ordersl1)toplaceanorderwithsb.forsth.跟某人下订单lWethankyouforyourquotationofMay20andnowplaceanorderwithyouforthefollowingitems.l贵方5月20日

6、报价函已收到,谢谢。现向贵方订购下列商品。ExpressionsforOrderLetters外语教学与研究出版社外语教学与研究出版社l若贵方能保证在10月9日之前将货物由上海运至新加坡,则我方乐于向贵方订购下列货物.lWearepleasedtoplace the following orders withyouifyoucanguaranteeshipmentfromShanghaitoSingaporebyOctober9.外语教学与研究出版社外语教学与研究出版社l2)to place (enclose) a trial order=toorderasatrial下(附寄)试订单lWef

7、indbothqualityandpricesofyourproductssatisfactoryandencloseourtrialorderfor prompt supply.l我方对贵方产品的质量和价格均感满意,现寄去试订单,请供应现货。外语教学与研究出版社外语教学与研究出版社l3)to send (give)sb.ones order for sth.l向某人下订单lWearepleasedtofindthatyourmaterialappeartobefinequality.Asatrial,wearedelightedtosendyouasmallorderfor2,500doze

8、nRubberShoes.l我方很高兴发现贵方原料品质优良,现寄去2500打胶鞋小额订单,作为试购。外语教学与研究出版社外语教学与研究出版社l4)to order sth.at a price按按价格订购价格订购lWe have received your catalogue and price list, and now we order the following goods at the prices named.l已收到贵方产品目录和价格表。现按所示价格订已收到贵方产品目录和价格表。现按所示价格订购下列货物。购下列货物。外语教学与研究出版社外语教学与研究出版社Sample on pag

9、e 56, 57-58外语教学与研究出版社外语教学与研究出版社lAfteracontractisconcludedbetweenabuyerandaseller,thebuyersbanksuppliesaletterofcredittotheseller.L/C外语教学与研究出版社外语教学与研究出版社Sellerconsignsthegoodstoacarrierinexchangeforabilloflading.B/LGoods外语教学与研究出版社外语教学与研究出版社SellerprovidestheB/Ltobankinexchangeforpayment.Sellersbankthe

10、nprovidesthebilltobuyersbank,whoprovidesthebilltobuyer.B/LB/LB/Lpayment外语教学与研究出版社外语教学与研究出版社BuyerprovidestheB/Ltocarrierandtakesdeliveryofthegoods.B/LGoods外语教学与研究出版社外语教学与研究出版社Order forms lSpecially-designed order form enclosed in catalogs, brochures sent to potential customerslIf interested, a custom

11、er only needs to fill in the form, which is much more convenient and easier than writing a complete order letterlEffective in avoiding mistakes外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社Exercise 外语教学与研究出版社外语教学与研究出版社lHas this customer ordered before?lWhat is his number?lWhat did he o

12、rder?lHow long will the pizza be delivered?lYes.l5557868lLarge spicy beef pizza and a 2-liter bottle of cola.lIn 35 minutes. 外语教学与研究出版社外语教学与研究出版社Listening exerciselListen and fill in the form on your ownlAfter the second listening, please discuss the answer with your group members and submit ONE pap

13、er to the teacher外语教学与研究出版社外语教学与研究出版社Name:InitialsAddress:Postcode:Date:GoodsCodeNo.Color QuantitySizeUnitPricePostageTracksuitDIYToolKitLadieswatchTotal:TelNo:GrandTotal:Payment:CashCreditCardCheckTimeLimitforDelivery:外语教学与研究出版社外语教学与研究出版社Name:Mrs. GrangerInitialsG.S.Address:Millhouse, Salisbury Roa

14、d, Little Afton, FarnburyPostcode:N/ADate:June15thGoodsCodeNo.Color QuantitySizeUnitPricePostageTracksuitSP302White1M182DIYToolKit WK15121LadieswatchTM431Red115Total:54TelNo:3623624GrandTotal:56PaymentCashCreditCardCheckNo: 0582 / 74343 / 512TimeLimitforDelivery:inafortnight外语教学与研究出版社外语教学与研究出版社Exerc

15、ise III on p66Exercise外语教学与研究出版社外语教学与研究出版社AnswerlInquiringlPopularitylOpportunitylGuaranteelQualitylEnclosedlExpectlDetermininglAppreciatelserving外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社外语教学与研究出版社What is a confirmation letter?lAconfirmationletteriswrittentoacknowledgeandconfirmdetails.外语教学与研究出版社外语教学与研究出版社Writ

16、ing steps:lThanksfortheorderlFavorablecommentontheitemsrequiredlAssuranceofthebestattentionlOtheritemswhichattractthecustomerlHopeforfurtherorders外语教学与研究出版社外语教学与研究出版社l1) to accept ones order 接受某人订接受某人订单单lThankyouforyourOrderNo.123.WeacceptitandwilldispatchthegoodsearlyJune.l贵方123号订单已收到,谢谢。我们接受此订单并将于

17、6月初交货。Expressionsforconfirmationletters外语教学与研究出版社外语教学与研究出版社l l2) to confirm acceptance of ones order确认接受某人订单lWearepleasedtoreceiveyourorderandconfirmacceptanceofit.l很高兴接到你方订单,现确认予以接受。l l3) book your order 接受订单接受订单lWehavepleasureininformingyouthatwehavebookedyourorderNo.234.WearesendingyouourSalesCon

18、firmationNo.789in duplicate,onecopyofwhich.pleasesignandreturnforourfilel我们很高兴地告知已接受你方第234号订单。现寄上第789号销售确认书一式两份,请签退一份供我方存档。外语教学与研究出版社外语教学与研究出版社l l4)in stock (out of stock)有(无)存货有(无)存货lAsthegoodsyouorderedarenowin stock,wewillshipthemwithoutfailasearlyaspossible.l因为贵方订货尚有存货,本公司将一定尽快发运。lIamsorry,butth

19、atproductisout of stockatthemoment.l很抱歉,该商品目前已没有存货了。外语教学与研究出版社外语教学与研究出版社Sample on page 56, 59外语教学与研究出版社外语教学与研究出版社l有时因所要求的货物无货可供或价格和有时因所要求的货物无货可供或价格和 规格已规格已经改变,卖方不能接受买方的订单。在这种情经改变,卖方不能接受买方的订单。在这种情况下,况下,拒绝接受订单拒绝接受订单的信函必须非常仔细的缮的信函必须非常仔细的缮写,而且要为友谊和今后交易留有余地。最好写,而且要为友谊和今后交易留有余地。最好介绍一些合适的代替货品介绍一些合适的代替货品,提出

20、还盘及劝说买,提出还盘及劝说买方接受。方接受。外语教学与研究出版社外语教学与研究出版社Decline the orderpThanks for the orderpProper reasons to decline the order with regretpRecommendation of other items as a replacementpHope for serving the customer in the future 外语教学与研究出版社外语教学与研究出版社Declining an OrderDearSir,Wethankyoufortheorderfora60x30fis

21、htankwhichwerecentlyreceived.Theorderformyousentusisfromour2014cataloguewhichliststhetankat$450.00.Unfortunately,thisparticularlyfishtankisadiscontinueditemandwehavenomoreinstock.Ihaveenclosedournewest(2015)catalogueandhavemarkedtherelevantpagesforfishtanks.IwouldparticularlyrecommendtheUnderwaterGa

22、rdenfor$425.00onpage62asbeingcomparabletothetankyouoriginallyordered.外语教学与研究出版社外语教学与研究出版社Toorderpleasecall698-8475andchargeyourpurchasetoyourcreditcard(mostmajorcreditcardsaccepted).Mostordersaredeliveredwithinthreeworkingdaystoyourhome.Wevalueyourbusinessandhopetobeofservicetoyouinthefuture.Yourstr

23、uly,外语教学与研究出版社外语教学与研究出版社Exercise外语教学与研究出版社外语教学与研究出版社Choose the appropriate word or words.1)Wearearrangingforthepunctual(shipment,shipping)ofthe(ordered,order)goods.2)Ourofferis(firm,work)subjecttoyourreply(for,in,within)oneweek.3)Anydelay(in,about)shipmentwillcauseusinconvenience.4)Enclosedisourorde

24、r(for,on)300setsofTransistorRadio.外语教学与研究出版社外语教学与研究出版社5)Your(term,terms)aresatisfactoryandwearepleasedto(enclose,place)anorder(with,to)you.6)Ifyoucannot(send,give)thegoodsasper(requirements,specifications),pleasesendusalternates.7)IfyoudonothaveModel105(from,in)stocks,please(remove,cancel)thisorder.

25、8)Wehopeyouwill(agree,accept,receive,admit)ourtermsandmake(preparation,arrangements)foranearlydelivery.9)We(admit,acknowledge)withthanksyourorderofJune1.外语教学与研究出版社外语教学与研究出版社ExerciseExercise I on page 65外语教学与研究出版社外语教学与研究出版社ImprovedversionofExIDearMrs.Green:ThankyouforaskingaboutourSilverStreakmountai

26、nbicycle.UnfortunatelythismodelistemporarilyoutofstockbecauseoftheChristmasrush,butwecoulddeliveronetoyoubytheendofJanuary.Wealsohaveothermodelsthatcouldbedeliveredimmediately.ModelZXforinstance,isbecomingoneofourmostpopularbicyclesbecauseitislight-weighted(only18pounds)butverystrong.外语教学与研究出版社外语教学与研究出版社ThecostisalittlemorethantheSilverStreakthough.IfyouwouldliketoreceiveChristmasdeliveryofthisoranyotherbicycleintheenclosedbrochure,pleaseletusknow.Inthemeantime,wesendyouourbestwishesforahappyholidayseason!Sincerelyyours,RedScanlon外语教学与研究出版社外语教学与研究出版社The End

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