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1、AppleIncIntroductionofAppleInc Apple.Inc(incorporated)isanAmericanmultinational(跨国公司)corporation(公司)thatdesignsandmarketsconsumerelectronics,computersoftware,andpersonalcomputers.Thecompanysbest-knownhardware(计算机硬件)productsincludetheMacintoshlineofcomputers,theiPod,theiPhoneandtheiPad.Applesoftwarei
2、ncludestheMacOSXoperatingsystem;theiTunes;theSafariinternetbrowser;andiOS,amobileoperatingsystem.AsofAugust2010,thecompanyoperates301retailstoresintencountries,4andanonlinestorewherehardwareandsoftwareproductsaresold.AtthetimeofMay2010,Appleisoneofthelargestcompaniesintheworldandthemostvaluabletechn
3、ologycompanyintheworld,havingsurpassed(超过)MicrosoftAbriefhistoryofAppleInc.1976-1980:TheearlyyearsApplewasestablished(确定的)onApril1,1976bySteveJobs,SteveWozniak,andRonaldWayne,toselltheAppleIpersonalcomputer.Theywerehand-builtbyWozniak1516andfirstshowntothepublicattheHomebrewComputerClub.TheAppleIcom
4、puterwassoldasamotherboard(母版)(withCPU,RAM,andbasictextual-videochips)lessthanwhatistodayconsideredacompletepersonalcomputer.TheAppleIcomputerwentonsaleinJuly1976andwasmarket-pricedat$666.66($2,572in2011dollars,adjusted(调整)forinflation(膨胀).)1981-1985:LisaandMacintoshSteveJobsbeganworkingontheAppleLi
5、sain1978butin1982hewaspushedfromtheLisateamduetoinfighting,andtookoverJefRaskinslow-cost-computerproject,theMacintosh.AwarbrokeoutbetweenLisascorporateshirtsandJobspiratesoverwhichproductwouldshipfirstandsaveApple.Lisawontheracein1983andbecamethefirstpersonalcomputersoldtothepublicwithaGUI(Graphical
6、UserInterface),butwasacommercialfailureduetoitshighpricetagandlimitedsoftwaretitles1986-1993:RiseandfallHavinglearnedseveralpainfullessonsafterintroducingthebulkyMacintoshPortablein1989,AppleintroducedthePowerBookin1991,whichestablishedthemodernformfactorandergonomiclayoutofthelaptopcomputer.TheMaci
7、ntoshPortablewasdesignedtobejustaspowerfulasadesktopMacintosh,butweighed17poundswitha12-hourbatterylife.Thesameyear,AppleintroducedSystem7,amajorupgradetotheoperatingsystem,whichaddedcolortotheinterfaceandintroducednewnetworkingcapabilities.ItremainedthearchitecturalbasisforMacOSuntil2001Untillnow:P
8、ost-PCeraDeliveringhiskeynotespeechattheMacworldExpoonJanuary9,2007,JobsannouncedthatAppleComputer,Inc.wouldfromthatpointonbeknownasAppleInc.,becausecomputerswerenolongerthemainfocusofthecompany,whichhadshifteditsemphasistomobileelectronicdevices.TheeventalsosawtheannouncementoftheiPhoneandtheAppleT
9、V.80Thefollowingday,Appleshareshit$97.80,anall-timehighatthatpoint.InMay,Applessharepricepassedthe$100markLeader:SteveJobsStevenPaulJobs(borninFebruary24,1955)isanAmericanbusinessmagnateandinventor.Heistheco-founderandchiefexecutiveofficerofAppleInc.JobsalsopreviouslyservedaschiefexecutiveofPixarAni
10、mationStudios;hebecameamemberoftheboardofdirectorsofTheWaltDisneyCompanyin2006,followingtheacquisitionofPixarbyDisney.Hewascreditedinthe1995movieToyStoryasanexecutiveproducer.ApplespromotionstrategyAppleInc.hasbecomewellknownforitsadvertisements,whicharedesignedtoreflectaplanofmarketingtheirproducts
11、tocreativeindividuals.Theirmostsignificantadcampaignsincludethe1984“SuperBowl”commercial,the1990s“ThinkDifferentcampaign,andtheiPodpeopleofthe2000s.Applesportablemusicplayer,theiPod,hasbeenshowcasedasapieceofcontemporaryartin“NewYorksMuseumofModernArt”.MainProductsMacIncludeMacmini,iMac,MacPro,Macbo
12、ok,MacbookAir,MacbookProiPodIncludeiPodclassic,iPodNano,iPodShuffle,iPodTouchiPhoneiPadIncludeiPad，iPad2，Thenewipad,ipadwithretinadisplayandipadAir，ipadAir2andipadmini1，2，3MacintoshJustanamazingOSTheMacintosh(orMac),isaseriesofseverallinesofpersonalcomputersdesigned,developed,andmarketedbyAppleInc.ThefirstMacintoshwasintroducedonJanuary24,1984;itwasthefirstcommerciallysuccessfulpersonalcomputertofeatureamouseandagraphicaluserinterfaceratherthanacommand-lineinterface.AintrovideotoMacintoshOSThatsall,thankyou
