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21、Master title style3Click to edit Master title style4Click to edit Master title style5 活动保障活动保障 活动过程活动过程23策划结构策划结构 策划综述策划综述1 Diagram 2Diagram 1Click to edit sub text Diagram 2Click to edit sub text Diagram 3Click to edit sub text Diagram 2Diagram 1Diagram 2Diagram 3 Diagram 1Diagram 1Diagram 2Diagram
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25、iagram 2Click to edit sub text DiagramDiagram 1TextDiagram 2Text Diagram 功能定位的跟踪与调整一、工作内容新城区具像功能定位新城区整体功能定位2 24 41 1 新城区具像功能创意策划3 3 新城区宣传推广战略和策略总策划新城区宣传推广活动的单项策划新城区CI策划一、工作内容1 13 32 2 Title Contents1Title 2Title 3Title 4Title 5 Diagram 3Text 1sub text Text 2sub text Text 3sub text Table of Contents
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59、006年CAGR=18.1内容评述评述标题标题 1914142540图表14361738896107119水利水电有色矿石灰石矿露天煤矿铁矿总计CAGR=15%CAGR=15%图表五大行业露天采剥总量（亿吨）五大行业露天采剥总量（亿吨）144备注：营运资金占用天数=预付账款周转天数+存货周转天数+应收账款周转天数+应收票据周转天数营运资金占用天数营运资金占用天数（单位：天）营运资金占用天数营运资金占用天数（单位：天）1.1亿4.7亿5.0亿4.8亿2.3亿3.8亿2.9亿1.8亿图表145筹资性净现金流情况筹资性净现金流情况（单位：亿元）图表56%11.2%27%销量对比销量对比( (单位：台
60、)2005年销量年销量2006年销量年销量图表图表天然气24.1%水电6.4%核能5.5%煤炭29.2%石油34.8%20082008年全球一次性能源消费年全球一次性能源消费数据来源：2009年英国石油世界能源统计评论图表20082008年全球煤炭储量分布年全球煤炭储量分布数据来源：2009年英国石油世界能源统计评论，截至2008年底，全球已探明煤炭储量8237亿吨（中国占13.9%）、石油1750亿吨（中国占1.2%）、天然气6669万亿立方英尺（中国占1.3%）图表2008-2009年我国季度年我国季度GDP增长率增长率线性图表150中国中国1994201019942010年年GDPGDP
61、增长率增长率线性图表151企业景气指数企业景气指数企业家信心指数企业家信心指数双线性图表152近三年装载机销量月度走势近三年装载机销量月度走势三线性图表153表格标题标题内容评述评述图表表格五五12345156表格157任务任务具体工作具体工作完成时间完成时间责任人责任人l题目题目1 1、题目、题目内容2 2、题目、题目内容2011.05宇通任务分解158列出列出15912345列出160标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节标题标题细节细节1234列出-水
62、平的161标题标题标题标题标题标题标题标题细节细节细节细节标题标题标题标题标题标题标题标题细节细节细节细节列出-水平的162标题标题细节标题标题细节标题标题细节标题标题细节列出-水平的1631、细节标题标题标题标题标题列出列出水平的水平的标题标题1标题标题2标题标题31. 1. 1、 列出-水平的165列出-水平的类别类别1类别类别2类别类别3166列出-水平的167分类分类1 1分类分类2 2分类分类3 3数据数据数据列出-重叠的168.1234列出-垂直的169标题标题细节标题标题标题标题标题标题细节细节细节列出列出垂直的垂直的 170内容题目题目1 1内容2 2题目题目内容3 3题目题目
63、列出-垂直的171细节标题标题2.细节1.细节细节5.细节3.4.列出列出垂直的垂直的 1721、。评述评述内容内容内容内容内容内容内容内容细节细节细节细节列出-垂直的173内容内容评述评述列出+评论174题目题目题目题目题目题目评述评述内容列出+评论.列出+结果176.列出+结果177设计保证设计保证1生产装配生产装配2外协件质量外协件质量3强化质检强化质检4列出+结果178结果结果标题标题标题标题结果标题标题列出+结果179列出+结果180标题标题结果结果标题标题结果结果列出+结果181标题标题细节标题标题细节结果结果列出+结果182结果结果标题标题标题标题细节结果结果细节列出+结果183
64、结果结果标题标题细节标题标题细节列出+结果184细节标题标题标题标题细节结果结果列出+结果185细节细节标题标题细节细节标题标题结果结果列出+结果186结果结果标题标题标题标题1.细节1.细节 列出+结果187标题标题标题标题细节细节内容内容结果结果列出+结果188xxxxxxXxxXxxxxx xxxxxxxxxxx2006年市场容量为：X台台 xxx结论包括进口xxx200x220列出+结果189结果标题标题产品1细节产品2产品3标题标题细节细节列出+结果190.12结果191数据变化数据变化192模版/ (数据变化的水平/ 垂直比较)1234193机会威胁机会威胁194优势劣势产品一产品
65、二细节细节对比195问题表现问题表现1961234特殊类型的模板-问题表现197标题标题标题标题宇通重工宇通重工进入策略进入策略问题表现198冲突点冲突点199特殊类型的模板特殊类型的模板- -冲突点冲突点 (1) (1)2001. 细节 1. 细节标题标题标题标题特殊类型的模板特殊类型的模板- -冲突点冲突点 (1) (1)特殊类型的模板特殊类型的模板- -冲突点冲突点 ( (2)2)202标题标题标题标题1.细节1.细节特殊类型的模板特殊类型的模板- -冲突点冲突点 ( (2)2)203细节细节标题标题标题标题特殊类型的模板特殊类型的模板- -冲突点冲突点 ( (3)3)204程序程序20
66、5123程序20612345时期时期 1时期时期 2时期时期 3时期时期 1时期时期 2时期时期 3时期时期 1时期时期 2时期时期 31234程序/阶段207标题标题标题标题标题标题细节细节细节标题标题细节1234程序/阶段穿穿装装溜溜破破选选冶冶需需需需需求需求需求需求需求需求程序程序 标题标题标题标题标题标题标题标题细节细节细节细节标题标题细节程序/阶段210标题标题1 1标题标题2 2标题标题3 3标题标题4 4内容内容内容内容国国程序/阶段211标题标题标题标题标题标题细节细节标题标题标题标题细节细节细节细节细节细节细节细节程序/阶段212标题标题标题标题标题标题程序/阶段213小型
67、井下有色金属矿山小型井下有色金属矿山程序+问题表现214设备部设备部集团集团设备需求规划，拟定方案审批并确定采购量采购部采购部招标或委托招标9I厂家厂家投标，使用反程序/阶段2151、穿孔2、爆破3、铲装4、运输破碎、洗选程序/阶段216流程图流程图流程图2171234567891011各种不同类型的括号各种不同类型的括号 ( 用来代替大箭头用来代替大箭头)218影响因素影响因素219HHJI1233个因素（并列）220审审核核备备123使在在3个因素（并列）221质量质量时间时间成本成本3个因素（三角形）个因素（三角形）2221323个因素（三角形）个因素（三角形）2233个因素（房屋结构）
68、个因素（房屋结构）BOOTOTBOTTOO环环是是由是4个因素个因素 225宇通宇通1国国2国国3泵泵4宇宇4个因素个因素226N热热生生湿湿机机4 42 23 31 14个因素个因素227BTBOBSOT其其4个因素个因素2281234因素因素 1因素因素 2因素因素 3因素因素 44个因素个因素229234因素因素 1因素因素 2因素因素 3因素因素 44个因素（权重）个因素（权重）2301234因素因素 1因素因素 2因素因素 3因素因素 4四个四个驱动驱动 因素因素4个因素（动力）个因素（动力）231因素因素 3因素因素 2因素因素 4因素因素 14个因素的总个因素的总体体描述描述4个
69、因素个因素232因素因素 3因素因素 2因素因素 4因素因素 55个因素的总个因素的总体体描述描述因素因素 15个因素个因素2335个个成功因素成功因素5个因素（结果）个因素（结果）2346个个成功因素成功因素6个因素（结果）个因素（结果）2356个因素（变化）个因素（变化）236新产品开发周期过长新产品开发周期过长一个一般周期。采取订单式生产采取订单式生产以234561传统加工设备和工艺传统加工设备和工艺国工艺国内国内目前机生产企业集团化生产企业集团化国有生产方面受制受制6个因素（变化）个因素（变化）237因素因素 26个因素的总个因素的总体体描述描述因素因素 3因素因素 1因素因素 5因素
70、因素 4因素因素 66个因素个因素238因素因素 37个因素的总个因素的总体体描述描述因素因素 2因素因素 6因素因素 4因素因素 5因素因素 7因素因素 17个因素个因素239因素因素 38个因素的总个因素的总体体描述描述因素因素 2因素因素 6因素因素 7因素因素 4因素因素 5因素因素 1因素因素 88个因素个因素2404个和个和6个因素个因素241阶段梯队阶段梯队242形形进进以开产产。形形第一阶段第一阶段（2008年）第二阶段第二阶段（2009年）第三阶段第三阶段（2010年以后）阶段 243第一第二梯队第三梯队：梯队梯队 组织结构组织结构245式式直直间间蒸蒸热热评述评述加加加组织
71、结构图污污营营技技术术团团队队施施整泵干热化学团队结构团队结构团队构成团队构成组织结构图技术中心技术中心铲土事业部铲土事业部公司公司矿用项目组技术中心技术中心铲土事业部铲土事业部公司公司矿用项目组前期组织结构简图前期组织结构简图成熟期组织结构简图成熟期组织结构简图24850%中北股份TEREX35.44%25.16%RGE100%100%A械50%50%25%销售公司2%98%公司100%分公司蒙古司东75%研发中心76.02%股权结构图249组织结构图250标题交通银行成立的融资租赁公司三一融资租赁公司客户三一集团融资服务费融资服务费整整体体授授信信承担连带责任承担连带责任提供资金提供资金说
72、明注释：销销售售设设备备关系图251金字塔金字塔252金字塔金字塔 (3 或或 4个水平个水平)253金字塔金字塔 (3个和个和5个水平个水平/集中集中)254系系具备泵泵生产干干河南金字塔（3个）障碍瓶颈障碍瓶颈256障碍257该1.虽竞争风险竞争风险资金和配套件瓶颈资金和配套件瓶颈经营风险经营风险1被。瓶颈2581257346平静/阻碍259预期结果预期结果260特殊类型的模版预期和结果123261预期结果 262过滤器过滤器263124536过滤器264污污技技过滤器265 电电 电电 空空 电电 冰冰 洗洗 其其过滤器266柴油铲运柴油铲运机机市场需求市场需求2立方柴油立方柴油配2立方
73、电动立方电动配置：电动铲运电动铲运机机吨运矿车吨运矿车运矿车运矿车过滤器267时间表时间表268123456789101112月月 1月月 2月月 3活动活动一。一。B。C。123456789101112月月 1月月 2月月 3活动活动一。一。B。C。12时间表269指导方针指导方针2702345指导方针指导方针 1指导方针指导方针 2指导方针指导方针 3指导方针指导方针 4指导方针指导方针 5意见 1意见 2意见 3意见 4意见 51指导方针2712井井3井井井井1井一般使指导方针指导方针 重叠纽带重叠纽带273重叠/纽带274宇通作为宇通作为总承包商总承包商政府宇）业合作伙伴合作伙伴上级单
74、位上级单位各利益方各利益方工评述评述重叠/纽带275行动反应行动反应276行动/反应277用户决策过程生产一线生产一线增产增产/更新更新设备管理设备管理部门部门公司公司高层高层集团集团高层高层招标购买行动/反应278行动/反应（1）279行动行动/反应反应 (2)(易识别的色彩呈现易识别的色彩呈现)280特殊模板特殊模板281示例示例示例示例示例示例示例示例示例选择282海南位于即在该地区准格尔准格尔准格尔准格尔内蒙古霍林河霍林河霍林河霍林河水利河河南、河北河南、河北河南、河北河南、河北黑龙江吉林内蒙古新疆宁夏山西北京河北辽宁甘肃山东江苏上海浙江福建云南贵州湖南江西安徽河南湖北西藏青海台湾台湾
75、陕西广东四川重庆广西云贵川云贵川地图283黑龙江吉林内蒙古新疆山西北京河北辽宁甘肃山东江苏上海浙江福建广东广西云南四川贵州湖南江西安徽河南湖北海南西藏青海台湾香港陕西宁夏重庆天津主打市场 (地区市场份额全国市场份额)覆盖市场未进入市场徐工徐工地图284134562定义需求定义需求研发研发生产生产市场投放市场投放效果评估效果评估产品策划产品策划环节环节营销系统营销系统技术、生产系统技术、生产系统营销、销售系统营销、销售系统系统系统资源资源主要主要工作工作内容内容 通过市场调研寻找未被满足的客户需求 对这一需求的市场前景及竞争程度作出分析 产品概念：市场需求和产品特征间的联系 可行性论证：技术和财
76、务 概念的技术实现：研发 概念的市场验证：客户调查 试验和试制 批量生产 长期产量规划 投放准备 客户推广 预约订单 广告和促销 通过定性和定量方法监测新产品投放后的市场表现和客户反馈；如有需要，建议产品改进方案主要主要部门部门市场营销部门营销、技术、生产、销售、财务部门技术部门/项目组、营销部门生产、营销部门营销、销售部门营销、财务部门资料来源：郑工集团内部访谈；罗兰贝格分析任务分解285143756892节点节点/分界面分界面286愿景愿景28712压力28812345678增加/减少289自下而上自下而上自上而下自上而下.特殊类型的模版特殊类型的模版自下而上自下而上/ /自上而下自上而下
77、(1)(1)290.下下向上向上顶端顶端向下向下12特殊类型的模版特殊类型的模版自下而上自下而上/ /自上而下自上而下( (2)2)291特殊类型的模版特殊类型的模版不平衡不平衡292特殊类型的模版特殊类型的模版平衡平衡2931234思维方向的变化思维方向的变化294123交互作用交互作用295周期周期 (1)(色彩呈现色彩呈现)296臭气成分臭气成分H H2 2S SNONOx xNHNH3 3 SOSO2 2构成构成297周期（2）29812螺旋形螺旋形 (直角直角)299客户客户供应者供应者发展发展制造制造销售销售分销分销公司公司价值链300拼图板301螺旋形302不使用不使用大大箭箭头
78、头改为多变化的线形12341234BackupStufe 1Stufe 2Stufe 3为强调重点使用无边框的不同深浅的彩图不使用椭圆形不使用椭圆形改为，两头圆角的的自动图形不用带线形的标签不用带线形的标签改为, 深色13号字体的无边框区域不把数字放在圆不把数字放在圆中中改为, 深色区域的13号粗体白色字体 如果使用方框形如果使用方框形,不用阴影和边界不用阴影和边界BACKUP新内容设计新内容设计关于关于 ，线形，和文字的的主要变化，线形，和文字的的主要变化303There are obvious disadvantages to positioning text behind graphic
79、s不不使用使用放置在图形後面的放置在图形後面的文本文本改为放置到图形旁边的文本不使用演讲不使用演讲气泡气泡改为，箭头引导的文本解释不使用大的不使用大的多彩多彩 卡通卡通/修剪艺术修剪艺术改为, 将修剪艺术转换成线形的单色画版本不使用缩图图解不使用缩图图解改为,使用13号白色粗体字体的深色框41234Arrow function can be switched on and off/ positioned to the side Text is easy to read if not positioned behind graphics新内容设计新内容设计关于关于 ，线形，和文字的的主要变化，线形，和文字的的主要变化304谢谢观赏！谢谢观赏！
