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1、Writing Homework2021/6/71Memos What are the requirements on the formatof a memo?When and where do people write memosYou are divided into several groups and discuss the following questions. Each group should elect a representative and report your discussion to the whole class.Notes: whats the meaning
2、 of word “memo” Communicative Activity2What is the purpose for people to write memos?Should we use formal language in writing a memo? Why?2021/6/72Memos1. whats the meaning of word “memo” “memo” is short for “memorandum”, which means a short official note that is sent by one person to another within
3、 the same company or organization, we should notice that the plural of “memo” is “memos” while the plural form of “memorandum” is “memoranda”. 2. What is the purpose for people to write memos? People write memos for many purposes. Generally speaking, people write memos to state company policies, to
4、ask for or to give specific information or to request confirmation from the recipients.3. When and where do people write memos? when people want to communicate with their co-workers and colleagues for some business issues in written language at work-time, they write memos Communicative Activity22021
5、/6/73Memos4. What are the requirements on the format of a memo? There is always a “ MEMO” on the top of a memo and therere two parts in a memo: heading and body. We should make clear about the recipient, the sender, the date and the subject in the heading part and write what we want to say in the bo
6、dy part.5. Should we use formal language in writing a memo? Why? Its not always necessary. A more conversational tone or style of language is getting more and more popular nowadays. In most cases, memos can be written the way people talk. But it still depends on the recipient whom we write a memo to
7、. Communicative Activity22021/6/74Memo Writing (1)You are attending a conference in the USA next week and will need secretarial help during the trip as your PA is away on holiday. (5060words)Write a memo to the Human Resources Manager: -Requesting a temporary PA for the trip-Explaining why your PA c
8、annot go with you-Giving the dates of the trip2021/6/75Sample writing (1)To: Human Resources ManagerFrom: John SmithDate: 11 March 2002Subject: Temporary AP I am attending a Sales Conference in the Head Office in the USA next week on 18th &19th March. Unfortunately my PA is on leave recently. So cou
9、ld you arrange a temporary PA for the trip? As you know, this conference is important for us and I need someone to help me. Thanks.JS2021/6/76Memo Writing (2)You have ordered some new office equipment. However, some of the equipment will arrive a week later than planned.Write a memo (50-60 words) to
10、 all staff:-Saying which equipment will be delayed-Explaining when it will arrive-Apologizing for the delay2021/6/77Email writing (1)You have to organize an urgent meeting at 9 a.m. tomorrow with all the staff from your department.Write an email to the staff:-Saying when the meeting will be- telling
11、 them where the meeting will be-Explaining what the meeting will be about2021/6/78Email writing (2)To All Staff: There will be an urgent meeting at 10 am tomorrow in the new conference room. The meeting is about our new product launching campaign and how to improve our company image in the public. I
12、 hope all the staff can come on time. Thanks!2021/6/79Email writing (2)You have to change the date of a marketing team that was scheduled for next Friday.Write an email to all members of the marketing team:-Giving the new date of the marketing team-Explaining why the date is changed-Providing detail
13、s of an additional point for the agenda2021/6/710Letter writing (120-150 words)The company you work for is developing a new product and needs to finance this. A group of investors called venture Enterprise has sent you some informationDose your company need extra finance? A group of investors is loo
14、king for new business opportunities. Do you have an exciting new product you believe will see well up to 5m euros available for investment. For further exploration write a letter. In your letter explain why your company is a good investment opportunity.2021/6/711 A Letter of Complaint Dear Sirs, I a
15、m writing to make a complaint about the delayed furniture. The furniture we ordered from you should have reached us a week ago. Needless to say, the delay in delivery has put us to great inconvenience. It is therefore imperative that you dispatch them immediately. Otherwise, we shall be obliged to c
16、ancel the order and obtain the goods elsewhere. Please look into the matter as one of urgencies and let us have your reply as early as possible. Yours faithfully, 2021/6/712Sample writingDear Sirs, I have got the information provided by your company. Our company is developing a new product and needs
17、 finance at the moment, so I am writing to attract your investment in our company. Our company P&G is a famous multi-national company in the world, which mainly produces the household living necessities such as Shampoo, Cream, toothpaste and so on. I think there are several reasons why you should ch
18、oose our company for investment. 2021/6/713Firstly, we produce branded products and services of superior quality and value that improve the lives of worlds consumers, now and then for generations to come.Secondly, consumers are our real Gods. We value customers interests and needs very much. As a re
19、sult, they reward us with leadership, sales, profit and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.2021/6/714Thirdly, innovation is conerstone of our success. We constantly innovate and improve our products and marketing strategies
20、 so as to promote our business.Fourthly, we show respect for all individuals in the company and value the personal mastery. The interests of the company and the individual are inseparable. So we have built the best business team in the world, which makes our work very efficient.2021/6/715Finally, ou
21、r sales volume is increasing year by year and our company has a great potential for investment. So your investment in our company will be safer than that of any other companies.I hope you could consider all the factors mentioned above, pay prompt attention to our require and make a wise choice on th
22、is matter. Yours faithfully,2021/6/716Sample Letter (agent) Dear Sirs, Owing to the large increase in the volume of our trade with this country, we have decided to open a branch here, with Mr.Wang lo as manager. The new branch will open on 1st M March and from that date all orders and inquiries shou
23、ld be sent to Mr. Wang Lo at the above address, instead of to our London office. we take this opportunity to express our thanks for your cooperation in the past. We hope the arrangements will lead to even better results. Yours faithfully,2021/6/717A letter of apology Dear Sirs, We thank you for your
24、 letter of Credit No.167 covering your Order No.359 for 500 dozen parasols. However, we regret to inform you that our suppliers cant get the shipment out here before the expiration of the shipping time, May 30, 2008. 2021/6/718 We shall appreciate it, therefore, if you will kindly extend the shipmen
25、t date to June 20, 2008 and the expiration date of L/C to July 5, 2008, respectively. Your prompt attention to this matter will be greatly appreciated. Yours faithfully,2021/6/719Repot on how to cope with the shortage of cash flow1.Introduction The report aims to analyze the shortage of cash flow in
26、 our company and suggest the ways of how to improve it. The report sets to -2. Findings3. Conclusion It is concluded that - In conclusion, -4. Recommendation It is recommended that - I strongly recommend that -2021/6/720BEC writinglYour company is considering buying some internet security software.
27、A software company wrote you a letter about their product.lRead the letter and write a reply to the software company.lIf you are interested in our product, welcome you to inquire. The unique features of our product are as follows.l 1. 24 hour hleplinel 2. complete anti-virus softwarelAs a new custom
28、er, you will qualify for a discount. If you want a demonstration, please contact us. 2021/6/721MemoTo: AlanFrom: GeorginaDate: 16 February 2001Re : Your visit to Ludova Technologies SlovensklAlanHeres the information about Ludova Technologies. It isnt much, Im afraid, but its all we have.This compan
29、y is 15 years old and employs about 20 people. Its located in the south west of the country, on the Austrain border. 2021/6/722Report samplelYou work for a company that sells electrical goods. You have recently visited a potential supplier in Slovaia. Look at the memo and your handwritten notes.lWri
30、te a 120-140 word report recommending whether your company should deal with the supplier or not.2021/6/723They make electrical goods such as pocket radios, but were not really sure what else.Can you find out the following and write a report recommending what we should do?What are the production faci
31、lities like? (old equipment, but modernisation planned)What is the production capacity? (quite low due to old machines)What is the product range like?(wide range, good quality)How quickly can they delivery? (long delivery times explain why)Your flight and hotel are booked and Mr Pavol will meet you
32、at the airport on Friday. Good luck!2021/6/724Report on suitability of Ludova Technologies Slovensko (LTS)IntroductionThe aim of this report is to assess whether theSlovakian company Ludova Technologieswould be a suitable supplier of electrical goods for us.FindingsA recent visit to the company show
33、ed that its facilities are quite old,which results in a rather limited production capacity. Despite this, LTS produces an extensive range of high-quality electrical products including radios, CD players, cassette and video recorders.However, the out-of date machinery means lenghty delivery times 202
34、1/6/725of up to three months. This situation may change when the planned modernisation takes place next year.ConclusionAt present LTS would not be suitable for large orders requiring quick delivery.RecommendationsIt is recommended that we remain in contact with LTS and reconsider a supply contract o
35、nce the factory modernisation is completed.2021/6/726Useful expressions for report writing1.Introduction The aim/purpose of this report is to - This report aims to - This report sets out to -2. Findings It was found/discovered that - - clearly shows that -2021/6/7273. Conclusion(s) It was concluded/
36、decided/agreed/felt that- No conclusions were reached regarding the In conclusion / On balance, -4. Recommendation(s) We would recommend that - It is recommended/ proposed/suggested that - 2021/6/728Useful phrases 1. Adding ideas: Furthermore /Moreover / In addition, -2. Contrasting ideas However, -
37、 / Although - Despite / in spite of - -while / whereas -3. Making comparisons Both / Neither- Like /Unlike -4. Linking cause and effect:Because of / as a result of / due to / owing to -This means - - leads to / results in2021/6/729Some tips for report writinglAlways give the report an overall titlel
38、The report needs to be clearly divided into sections. Each requires a suitable heading.lWhere possible, use standard phraseslUse link words to connects ideaslUse formal language and no short formslKeep introductions, conclusions and recommendations to just one sentence.2021/6/730BEC writing I.You ar
39、e the Managing Director of a large company. An important customer has complained about your companys service. Write an email to your Customer Service Manager - saying who the important customer is - giving details of the complaint - suggesting what needs to be done2021/6/731Report writingII. You wor
40、k for a mobile phone retailer. Your line manager has asked you to write a report on the latest regional figures. Look at the information below, on which you have already made handwritten notes. Then, using all your handwritten notes, write a report (120-140 words)2021/6/732Can I have a report on the
41、se sales figures? The results for the South look bad how did our main competitor perform (give details)? Can you recommend something to help staff (suggest something) in this region improve their sales? Mobile Phone Regional Sales:North 60,000 (better than last year)South 35,000 (did not meet target
42、)West 80,000 (explain why sales good) 2021/6/733Report on the latest regional figuresIntroduction This report aims to analyze the latest regional figures of the mobile phone regional sales and recommend how to improve the sales in the South.Findings The table clear shows the latest regional sales fi
43、guresof the mobile phones, from which we can get the following useful information:2021/6/734Firstly, the North has a sales figure of 60,000 mobile phones, which is much better than last year. I think the main reason is that we have put on more advertisements in the market and sent more sales represe
44、ntatives in this region, which has promoted the sales greatly.Secondly, the results of the South is very disappointing for us because the sales figure did not meet our targets.2021/6/735Probably it is due to the remote location and our marketing failure. We do not pay much attention to the mass teen
45、agers who are the major users of mobile phones. Instead we have only focused on the white-collar employees. As a result, we have got the wrong target customers.In contrast, the West has achieved a sales figure of2021/6/73680,000, which tops the sales of the three regions. In my opinion, it is becaus
46、e we have chosen the teenagers as our target customers and launched an advertising campaign for our new product, iphone, which has attracted the young consumers.2021/6/737ConclusionIn conclusion, the West is the sales star of this year. There is an improvement of sales of mobiles in the North, but i
47、n the South the result is dissatisfyingRecommendationI strongly recommend we should launch a new advertising campaign in the North, try to readjust our target customers in the South and keep what we are doing in the West.2021/6/738Translation (patterns of business letter)1.We acknowledge the receipt
48、 of your letter and its enclosure(附件）附件） February 10th about the supply of washing machine.2.We are obliged to thank you for your kind attention to this matter.3.I am writing to express my gratitude to your time and hospitality given tome during my recent visit to your beautiful country4.For your re
49、ference, we are enclosing a copy of our completed catalogue.5.Due to the increase in costs of raw material, we must unfortunately raise the cost of our merchandise to you.2021/6/739Translation 1.很高兴随信寄去一份有关我方计算机的目录。2. 我方对你们的捷安特牌自行车男式、女式和儿童自行车感兴趣。3. 若贵方产品的质量很好，价格又吸引人，那么我们会长期大量订货。4. 请报CIF鹿特丹价，并注明最早船期。
50、5.我们目前急需订购200吨苹果。2021/6/740Translation ( the credit inquiry)1.We have to inform you of the fact that in the past 2 years that company has a serious problem in finance and has delayed their normal payment for 5 major transactions, for which, over-purchase appears to be a liable fault.2.our opinion is
51、 that you can safely trust them for the deal you mentioned.3.Any information you may give us will be treated strictly in confidence.2021/6/7414. They owe their reputable position among the local wholesalers in our district to their steady and sincere way of conducting business.5. In reply to your in
52、quiry dated March 19, 2008, we are pleased to enclose a copy of the Report on Worfking company, London. Please note that the information is furnished at your request without any responsibility whatsoever on the part of this Bank or on any of its officers.2021/6/7421.本函有个条件，即在把我们的报告转交给你们客户时，请勿泄漏本行的名称
53、。2.你们给该公司的信贷额有多大？3.你们与那个公司的业务来往多久了？4.我们同你们在6月21日信中所咨询公司的业务往来的经验不能令人满意。5.目前你们公司欠账多少？2021/6/743Translation (establishing business relations)1.Establishing business relations is the first step in a transaction in international trade.2.The foreign economic relation & Trade Committee of Wuxi wishes to at
54、tract Swiss companies to invest in Jiangsu Province.3.Business between us will be concluded on the basis of equality and mutual benefit.2021/6/7441.Assuming that you are still in the market for the class of goods we handle. We would be grateful if you would infrom us of the intentions and purpose of
55、 your imminent sales.2.Our stocks now include a wide range of first-class personal computers at very attractive prices.2021/6/7451.我方热切盼望与你方建立直接的贸易联系，我想这也是你方的愿望。2.本公司生产贵方所需的摩托车，而且财力雄厚，市场强劲。3.我觉得我们可以在此行业做大量的生意，我们希望和你们建立贸易关系。4.我相信我方的产品及服务会满足贵方的要求，并盼早日得到贵方的积极答复。5.承蒙那家公司的推荐，获悉贵方为中国汽车产品的潜在买主。2021/6/746Tr
56、anslation (inquiry)1.Provided quality and price are satisfactory, there are prospects of good sales here, but before placing a firm order we should be glad if you would send us, on fourteen days approval, a selection of mens and womens raincoats.2.Will you please send me a copy of your glove catalog
57、ue, with details of your price and terms of payment?2021/6/7473. As we need this cable rather urgently, we would be grateful if you could send this information as soon as possible.4. As soon as we have examined your catalogues, we shall contact you to arrange a visit to your company in order to insp
58、ect the carpet, choose what we require and discuss terms.5. When replying, please state your terms of payment and discount you would allow on purchases of quantities of not less than 50 dozen of individual items.2021/6/7481.请报给我们伦敦最低到岸价包括我们2%的佣金。2.如果你们的价格有竞争力，我们会同你们大量订货。3.我们希望得到贵方按下列条件的报价。4.如果报价合理并能
59、证明质量优秀，我方将邀请贵方代表来详谈。5.请注意，由于圣诞节在即，本公司急需这批货。2021/6/749Translation (payment)1.You informed us that you will arrange to open an irrevocable L/C in our favor, valide untill May 30 and we ask you to send it promptly.2.This credit will be confirmed by the Bank of London and they will accept your draft on
60、them at 30 days after fight for the amount of your invoice.3.We think you may not have received the statement of account we sent you on 30th August showing the blance of $80000 you owe. We send you a copy and hope it may have your early attention.2021/6/7504. But the following points are in discrepa
61、ncy（不符合）（不符合） with the stipulation（保证，规定）（保证，规定） of our contract.5. we, therefore, are cabling(越洋电报）越洋电报） this afternoon, asking you to amend the L/C to read : Transshipment and partial shipment allowed.2021/6/7511.我们已将我们已将150 电子遥控器发往中国北京电子遥控器发往中国北京ABC公司，并公司，并把汇票连同提货单把汇票连同提货单(bill of lading)及保险凭证附及保
62、险凭证附(certificate)上。上。2.按照要求，我们已通知我方开户银行中国银行天津分按照要求，我们已通知我方开户银行中国银行天津分行电汇美金行电汇美金15000元到旧金山美洲银行的贵方账户。元到旧金山美洲银行的贵方账户。3.信用证的有效期至七月十五日，将由中国银行上海分信用证的有效期至七月十五日，将由中国银行上海分行议付行议付(negotiation)，请向该行开具，请向该行开具30天期票。天期票。（documentary promissory note)4.由于下一艘天河号轮将于八月二十日起航往纽约，很由于下一艘天河号轮将于八月二十日起航往纽约，很抱歉麻烦你们修改抱歉麻烦你们修改(a
63、mend)信用证，将船期信用证，将船期（extend-to )和有效期和有效期(expiration date / validity )分别延期两周，我们非常感谢。分别延期两周，我们非常感谢。2021/6/7521.We have already sent the 150 electronic remote controllers to the ABC company in Beijing, China, and further enclosed the bankers draft along with the bill of lading and the insurance certific
64、ate.2.In accordance with the requirements, we have notified the Tianjin Branch of the China Bank, our deposit bank of account, to telegraphically transfer $ 15,000 to your account in the San Francisco Branch of the American Bank. 2021/6/7533. The letter of credit is valid until July 15, which will b
65、e paid upon negotiation by the Shanghai Branch of China Bank. Please open a documentary promissory note 30 days to the bank.4. Since the next ship, Tianhe ship, will leave for New York on August 22, we are sorry to require you to amend the letter of credit by extending the shipment date and the expi
66、ration date to two more weeks respectively. Thank you so much.2021/6/754Steve Jobs CEO of ApplelThe people who are crazy enough to think they can change the world are the ones who do.l - Apples “Think Different” commercial, 1997lIntersection of creation and technologylReality distortion fieldlCreati
67、ve designers lDaredevil engineerslInventiveness/ imagination/ sustained innovation2021/6/7551. Steve Jobs said: “Innovation distinguishes between a leader and a follower.”lInnovation has no limits. The only limit is your imagination. Its time for you to begin thinking out of the box. If you are invo
68、lved in a growing industry, think of ways to become more efficient; more customer friendly; and easier to do business with. If you are involved in a shrinking industry get out of it quick and change before you become obsolete; out of work; or out of business. And remember that procrastination is not
69、 an option here. Start innovating now!2021/6/7562. Steve Jobs said: “Be a yardstick of quality. Some people arent used to an environment where excellence is expected.”lThere is no shortcut to excellence. You will have to make the commitment to make excellence your priority. Use your talents, abiliti
70、es, and skills in the best way possible and get ahead of others by giving that little extra. Live by a higher standard and pay attention to the details that really do make the difference. Excellence is not difficult simply decide right now to give it your best shot and you will be amazed with what l
71、ife gives you back. 2021/6/7573. Steve Jobs said: “The only way to do great work is to love what you do. If you havent found it yet, keep looking. Dont settle. As with all matters of the heart, youll know when you find it.”lIve got it down to four words: “Do what you love.” Seek out an occupation th
72、at gives you a sense of meaning, direction and satisfaction in life. Having a sense of purpose and striving towards goals gives life meaning, direction and satisfaction. It not only contributes to health and longevity, but also makes you feel better in difficult times. Do you jump out of bed on Mond
73、ay mornings and look forward to the work week? If the answer is no keep looking, youll know when you find it.2021/6/7584. Steve Jobs said:l“You know, we dont grow most of the food we eat. We wear clothes other people make. We speak a language that other people developed. We use a mathematics that ot
74、her people evolved I mean, were constantly taking things. Its a wonderful, ecstatic feeling to create something that puts it back in the pool of human experience and knowledge.”2021/6/759lLive in a way that is ethically responsible. Try to make a difference in this world and contribute to the higher
75、 good. Youll find it gives more meaning to your life and its a great antidote to boredom. There is always so much to be done. And talk to others about what you are doing. Dont preach or be self-righteous, or fanatical about it, that just puts people off, but at the same time, dont be shy about setti
76、ng an example, and use opportunities that arise to let others know what you are doing. 2021/6/7605. Steve Jobs said: “Theres a phrase in Buddhism, Beginners mind. Its wonderful to have a beginners mind.”It is the kind of mind that can see things as they are, which step by step and in a flash can rea
77、lize the original nature of everything. Beginners mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgements and prejudices. Think of beginners mind as the mind that faces life like a small child, full of curiosity and wonder and amazement.2021/6/7
78、616. Steve Jobs said: “We think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.”lReams of academic studies over the decades have amply confirmed televisions pernicious mental and moral influences. And most TV watchers know tha
79、t their habit is mind-numbing and wasteful, but still spend most of their time in front of that box. So turn your TV off and save some brain cells. But be cautious, you can turn your brain off by using a computer also. Try and have an intelligent conversation with someone who plays first person shoo
80、ters for 8 hours a day. Or auto race games, or role-playing games.2021/6/7627. Steve Jobs said: “Im the only person I know thats lost a quarter of a billion dollars in one year. Its very character-building.”lDont equate making mistakes with being a mistake. There is no such thing as a successful per
81、son who has not failed or made mistakes, there are successful people who made mistakes and changed their lives or performance in response to them, and so got it right the next time. They viewed mistakes as warnings rather than signs of hopeless inadequacy. Never making a mistake means never living l
82、ife to the full.2021/6/7638. Steve Jobs said: “I would trade all of my technology for an afternoon with Socrates.”lOver the last decade, numerous books featuring lessons from historical figures have appeared on the shelves of bookstores around the world. And Socrates stands with Leonardo da Vinci, N
83、icholas Copernicus, Charles Darwin and Albert Einstein as a beacon of inspiration for independent thinkers. But he came first. Cicero said of Socrates that, “He called philosophy down from the skies and into the lives of men.” So use Socrates principles in your life, your work, your learning, and yo
84、ur relationships. Its not about Socrates, its really about you, and how you can bring more truth, beauty and goodness into your life everyday.2021/6/7649. Steve Jobs said: “Were here to put a dent in the universe. Otherwise why else even be here?”lDid you know that you have big things to accomplish
85、in life? And did you know that those big things are getting rather dusty while you pour yourself another cup of coffee, and decide to mull things over rather than do them? We were all born with a gift to give in life, one which informs all of our desires, interests, passions and curiosities. This gi
86、ft is, in fact, our purpose. And you dont need permission to decide your own purpose. No boss, teacher, parent, priest or other authority can decide this for you. Just find that unique purpose.2021/6/76510. Steve Jobs said:l“Your time is limited, so dont waste it living someone elses life. Dont be t
87、rapped by dogma which is living with the results of other peoples thinking. Dont let the noise of others opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secon
88、dary.”2021/6/766lAre you tired of living someone elses dream? No doubt, its your life and you have every right to spend it in your own individual way without any hurdles or barriers from others. Give yourself a chance to nurture your creative qualities in a fear-free and pressure-free climate. Live a life that YOU choose and be your own boss.2021/6/767部分资料从网络收集整理而来，供大家参考，感谢您的关注！
