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1、淘宝分析汇报（英文版）1.Background2.Primary services/products3.Current major competitors4.Strengths and weaknesses5.Possible technological improvements6.References 1.BackgroundDragons () is the leading individual trading online platform by global best B2B company, alibaba started to 450 million investment, tra
2、de, the worlds largest personal achievement website.Results show that, as the name suggests - no less than baby, no clean can not sell out baby. Since May 10, , the dragons since the establishment of the standards based on sincerity, starting from scratch, in just half a year, quickly occupied domes
3、tic individual trading market leading position, created the Internet enterprise, become a wonder of dedicated the best online transactions personal network pioneering platform.Results show that Taobaos current Business across two parts: Consumer to Consumer (C2C ) and Business to Consumer (B2C ) .Dr
4、agons promoting honesty, lively, efficient network business culture. In creating more security for taobao members of the commodities trading platform efficiency, but also the whole heart build and advocated a self-help, easy lacrity family culture atmosphere, let each traded in Taobao, more quickly
5、and efficiently, and trade in trading at the same time, to make more friends, become more and more Internet users with friends online entrepreneurship and first choice. The results show that the established for domestic Internet users, provides better personal trading places, dragons with its rapid
6、development and over its own trading areas of the unique culture, the financial times and won the sohu company selection of the 10 best investment domestic honours.2. Primary services/productscommodityIn recent years , Taobaos commodity number has a obvious increase , vary from cars, computers to cl
7、othing, household items, classification is complete, in addition ,it is also equipped with network game equipment trade sector, virtual currency trade sector (such as: drunk free and unfettered 0 yuan seconds kill the characteristic such as trade sector), and it is worth a look , Taobao must have wh
8、at you want. As it is a auction site, Taobaos prominent point is, if the goods in the remaining time within three hour, the time is shown in dynamic, and accurate to seconds display.Characteristic serviceDifferent from ebay , in trade process ,members of taobao feel relaxed and lively family culture
9、 atmosphere. One example is the member timely communication tool - Taobaowangwang. After registration member of the dragons and Taobaowangwang, if the member enter a shop , meanwhile the shopkeeper is also online , it will appear a contact with me (the shopkeeper is online) or give me message (the s
10、hopkeeper is not online) icon , with this , we can keep in touch with each other and the shopkeeper can timely sending, receiving information. Taobaowangwang can check trading history , help us know about each others personal information, such as credit status and photos, it also support multilatera
11、l chat .3. Current major competitorsResults show that dangdang nets, paipai nets, joyo/amazon nets, 百度 youa nets are Taobaos current competitors.China Internet network information center (CNNIC) issued in the China network shopping investigation report , the report says, at the user loyalty become
12、dragons, the biggest competitor.Report of the current 6 mainstream shopping website, compared with other web users user information lagging the coincidence, smallest percentage only in taobao shopping ratio reached 67.3%.In user coincidence, dragons users and the amount of superposition users of th
13、e number of Internet users with 10.6% dragons joyo/amazon web users of the number of Internet users coincide with 9.6% dragons, the superposition ebay users, TOM 8% of the number of Internet users dragons.Data showed that only users in the proportion of shopping, is besides dragons have 24.3% outs
14、ide, the user single degrees of website. Second highest This means, from user loyalty ways, dangdang network become the biggest competitor dragons.In addition, dangdang network users and the results show that the number of users superposition users, and the proportion of joyo/amazon 50% of the numb
15、er of overlap network users 17.2.TOM ebay user single degree lowest, only in the user only 11.2% shopping on ebay, TOM. Other not a single user, more than half are in taobao shopping.4. Strengths and weaknessesStrengths ：（1）Taobaos most exciting commend is aliwangwang, aliwangwang for communication
16、 buyers role destinations. Compared with ebay tong, really is a qualitative leap, compared with tencent QQ, that is also a step ahead. Buyers shopping communication, direct show dialog box, open can communicate with buyers, still can give buyers offline messages, contacts, inquires added each other for buyers to
