1,2020,PROLOGUE,17,1,73,20,04,16,TalkingData,2020,2,0,2,01,2020,2177,20,2,0,C,P,2,.,5,2,019,1,.,2,2,2023,958,7,8,.,4,%,2020,PROLOGUE,TalkingData,20,1,71,2,0,2,06,3,SLG,Online,B,0,1,0,2,0,3,0,4,2020,DIR,E,C,T,O,R,Y,4,2020,5,1,C,P,6,8,7,Ta,lk,i,n,g,D,a,t,a,MAU,Monthly,Active,Users,A,n,d,r,o,i,d,+,i,O,S,48.7%,46.7%,42.0%,40.2%,41.5%,42.5%,45.0%,45.9%,40.3%,41.8%,37.8%,38.3%,42.3%,46.5%,51.1%,49.8%,48.7%,5,0,20,15,10,25,30,35,40,2019.01-2020.05,移动游戏行业月活跃用户规模（亿）,智能移动终端月活跃用户规模（亿）,活跃渗透率（%）,2,019,7,2020,=,7.0,2022,2177,Ta,lk,i,n,g,D,a,t,a,Compound,Average,Growth,Rate,CAGR,1038.9,1366.5,1600.6,1828.4,2014.9,2177.2,57.0%,31.5%,17.1%,14.2%,10.2%,8.1%,2017年,201,8,年,2019年,2020,年（预测）,2021,年（预测）,202,2,年（预测）,2017-2022,移动游戏行业收入规模（亿元）,移动游戏行业收入规模增长速度（%）,2022,2017-2022,2177,15.9%.,CAGR,=,15.9%,2017,-,2022,8,CP,2017Q1 2017Q2 2017Q3 2017Q4 2018Q1 2018Q2 2018Q3 2018Q4 2019Q1 2019Q2 2019Q3 2019Q4 2020Q1,2020Q2,TalkingData,3.393.40,3.34,3.29,3.23,3.15,3.09,3.053.05,2.95,2.912.92,2.90,2.88,0.4%,0.2%,-1.5%,-1.4%,-2.0%,-2.3%,-1.9%,-1.6%,0.1%,-3.2%,-1.2%,0.1%,-0.7%,-0.5%,2017Q1-2020Q2,CP,移动游戏,C,P规模增长速度（%）,移动游戏,C,P规模（万家）,3.39,C,P,2,0,1,7,Q,1,2020,Q2,2.88,2,5,C,P,9,Ta,lk,i,n,g,D,a,t,a,App,Store,TOP1000,-,6.,9%,0.6%,-10.5%,23.2%,12.9%,4.5%,21.9%,17.2%,17.4%,-13.3%,-,14.,3%,-11.1%,8.3%,9.1%,0.,0%,-33.3%,0,50,100,150,200,250,300,2019.06,VS,2020.06,TOP1000,同比增长率（%）,201,9,年6月,2020年6月,T,O,P,1000,TOP1000,6.,9,%,10.5%,TOP1000,10,2,.,5,24,.8,%,Ta,lk,i,n,g,D,a,t,a,24.8%,16.8%,7.8%,6.3%,-2.4%,32.0%,30.2%,4.8%,23.3%,2,6.9%,47.1%,2.2%,-7.2%,-7.8%,1.5,1.0,0.5,0.0,2.0,2.5,3.0,3.5,4.0,2019.06,VS,2020.06,2019年6月,2020年6月,同比增长率（%）,M,O,B,A,2,2.5,2,4,.,8,%,11,0%10%20%30%,TalkingData,2020,3,0,%,Z,A,C,G,N,2020,1,8,.,6,%,1,3.,6,%,11.0%.,0.6%,1.3%,2.8%,4.7%,5.0%,13.2%,13.9%,放置游戏,9.5%,动作竞技,8.5%,模拟经营,8.2%,32.2%,其他,音乐游戏,体育游戏,休闲益智,冒险解谜,卡牌游戏,策略塔防,角色扮演,2020,2.2%,2.5%,2.5%,2.8%,2.8%,2.,8%,3.2%,3.5%,6.9%,8.8%,9.1%,11.0%,13.6%,卡通,二次元,魔幻,三国,仙侠,动漫,军事战争,悬疑,体育,神话,科幻,武侠,古风,恋爱偶像,像素1.9%,航海1.3%,传奇1.3%,西游0.9%,其他4.1%,18.6%,2020,12,2020,TalkingData,2019,1,-2020,5,20,2,0,2020,1-5,2019,1-12,188.5%,2019,1,年 月,2019,2,年 月,2019,3,年 月,2019,4,年 月,2019,5,年 月,2019,6,年 月,2019,7,年 月,2019,8,年 月,2019,9,年 月,2019,10,年,月,2019,11,年,月,2019,12,年,月,2020,1,年 月,2020,2,年 月,2020,3,年 月,2020,4,年 月,2020,5,年 月,2019,.,0,1,-,2020,.,0,5,点击量,2019,1-12,2020,1-5,=188.5%,13,2,4,14,4,D,ay1,D,ay201,D,ay401,D,ay601,D,ay801,D,ay1001,D,ay1201,D,ay1,D,ay201,D,ay401,D,ay601,D,ay801,D,ay1001,D,ay1201,130,540,410,100,4,Ta,lk,i,n,g,D,a,t,a,15,),),),Day1Day201Day401,D,ay601,D,ay801,D,ay1001,D,ay1201,Ta,lk,i,n,g,D,a,t,a,16,RPG,T,G,I,100,T,G,I,100,PK,TGI,123,TGI,93,VS,TGI,351,TGI,264,TGI,92,TGI,85,/,Ta,lk,i,n,g,D,a,t,a,17,),),),D,ay1,D,ay201,D,ay401,D,ay601,D,ay801,D,ay1001,D,ay1201,Ta,lk,i,n,g,D,a,t,a,18,T,G,I,100,T,G,I,100,TGI,163,TGI,77,VS,TGI,229,TGI,207,TGI,59,TGI,55,/,Ta,lk,i,n,g,D,a,t,a,19,Day1,Day201,Day401,Day601,Day801,Day1001,D,ay1201,),),),Ta,lk,i,n,g,D,a,t,a,20,Q,T,G,I,100,T,G,I,100,TGI,163,TGI,82,VS,Q,TGI,108,TGI,253,TGI,74,TGI,43,/,Ta,lk,i,n,g,D,a,t,a,21,Day1,Day201,Day401,Day601,Day801,Day1001,D,ay1201,),),),Ta,lk,i,n,g,D,a,t,a,22,IP,I,P,T,G,I,100,T,G,I,100,IP,TGI,154,TGI,50,VS,TGI,186,TGI,652,TGI,94,TGI,84,/,Ta,lk,i,n,g,D,a,t,a,23,3,24,20195,2,02,0,5,2020,2019.05-2020.05,移动游戏行业效果广告点击量,76.5%.,2020,TalkingData,2019,5,-2020,5,25,20197,-,8,2020,5,20201-,2019,2019.05-2020.05,移动游戏行业效果广告推广激活量,7,-,8,1,26,.,8,%,.,TalkingData,2019,5,-2020,5,26,28,TalkingData,2019,5,-2020,5,I,P,=,/,*,100,%,=,/,*,100,%,46.4%,56.9%,62.6%,48.2%,49.9%,66.8%,74.7%,52.2%,58.6%,65.2%,72.2%,6,7.3%,76.4%,63.0%,67.1%,66.8%,61.7%,63.8%,67.6%,63.8%,56.8%,58.0%,58.6%,51.4%,55.9%,62.5%,2019.05-2020.05,/,移动游戏行业效果广告异常点击率,移动游戏行业效果广告异常推广激,活,率,11,A,P,I,Root,/,/,Ta,lk,i,n,g,D,a,t,a,28,TalkingData,Ad,Tracking,T,a,l,ki,n,g,D,a,t,a,I,D,TalkingData,Ad,Tracking,I,P,T,D,ID,SDK,/,R,O,I,/,Ta,lk,i,n,g,D,a,t,a,29,2.6%,0.7%,0.7%,0.8%,3.1%,13.7%,78.4%,其他,开屏广告,文字广告,关键词搜索广告,积分墙广告,视频广告,信息流广告,2020,.,0,5,移动游戏行业效果广告推广激活量,占,比,3,/,4,TalkingData,2020,5,7,8,.4%,|,|,HT,M,L,5,|,A,pp,(,:,|,|,|,A,pp,A,pp,31,32,TalkingData,2019,1-12,TalkingData,Ad Tracking,2019,T,O,P,10,Google,360,bilibili,l,o,go,l,o,go,|,6,|,7,360,8,|,4,9,bilibili,5,Google,Ads,10,2,3,1,2019,TOP10,1,2,-,15,TalkingData,2020,5,5,-,9,1,2,-,15,0时,1时,2时,3时,4,时,5时,6时,7时,8时,9时,10,时,11,时,12,时,13,时,14,时,15,时,16,时,17,时,18,时,19,时,20,时,21,时,22,时,23时,2020.05,移动游戏行业效果广告点击量占比,/,移动游戏行业效果广告推广激活量,占,比,10,-,13,5,-9,72,5,.,5,%.,32,4,33,2023,1000,Frost,&,Sullivan,Compound,Average,Growth,Rate,CAGR,411,496,605,712,863,958,30.9%,20.7%,22.0%,17.7%,21.2%,11.0%,2018年,2019,年（估计）,2020,年（估计）,2021,年（估计）,202,2,年（估计）,2023,年（估计）,2018-2023,女性向移动游戏市场收入规模（亿,元,）,女性向移动游戏市场收入规模增长,速,度（%）,bil,i,b,i,l,i,FriendTimes,2023,958,2018-2023,18.4%,18.4%,CAGR,2018-2023,34,0,100,体育,三国,西游,西方神话,80后日本动漫,军事战争,科幻,僵尸,魔兽,魔幻,DOTA-LOL,200,航,海,300,水浒,TGI指数,Ta,lk,i,n,g,D,a,t,a,T,G,I,150,6,6,35,37,/,Ta,lk,i,n,g,D,a,t,a,30,1,-,2,30,3,-,7,7,30,100,30,30,100,-,1000,30,1000,T,G,I,5,2,2,7,7,0,/,/,T,G,I,/,61,522,770,134,56,20,低活跃,/,低付费,中活跃,/,中付费,高活跃,/,高付费,/,游戏付费,TGI,指数,女性向游戏玩家已经养成了游戏 娱乐的习惯。