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1、 1 高级商务英语系列教材高级商务英语系列教材 总主编：叶兴国总主编：叶兴国 王光林王光林 高级综合商务英语高级综合商务英语2 主编：徐凯主编：徐凯 （习题答案）（习题答案） 外语教学与研究出版社外语教学与研究出版社 2 CONTENTS Unit 1 Business Ethics.3 Unit 2 Business Management9 Unit 3 Economy Watch14 Unit 4 Executive Caliber20 Unit 5 Money b) Their livelihood has been destroyed since the building of the
2、 plant; c) the number of people working on the land has dropped considerably. 2) Coca-Cola claimed that its waste sludge was a useful fertilizer. 3) Coca-Cola claimed that the reports were scurrilous. Its response was very arrogant and offensive. Text A Only the Ethical Survive Exercises I. Reading
3、Comprehension 1. Determine whether the following statements are true or false based on the information you get from the text. Write a T for true, an F for false, and an NG 4 for not given. 1) F 2) T 3) NG 4) T 5) T 6) NG 7) T 8) T 2. Discuss the following questions with your partner. 1) Management s
4、hould be ethical in making decisions. Price reasonably. Do not exploit the labor force. Produce quality products. Be ethical while pursuing profit. Encourage ethical behaviors and gain support from staff. 2) Research hints: KFCs Sudan Red crisis; Siemens bribery scandal; Coca-Colas Poisoning Orange
5、Juice; Toyotas product recall, etc. II. Blank-filling 1. Complete the following sentences with the words or phrases given in the box. Change the form when necessary. 1) levy 2) Peer 3) hires 4) were thrust 5) accountability 6) instinct 7) subnormal 8) manuals 2. Find the synonyms for the words or ph
6、rases in the brackets from the text and fill in the blanks with the proper forms of the words youve found. 1) remedy 2) aligned 3) anonymous 4) policing 5) emulate 6) analogy 7) override 8) ubiquitous III. Paraphrasing 1. Rewrite the following sentences with the words or phrases given in the bracket
7、s, keeping the meaning unchanged. 1) In fact, it is what the management actually does that decides a companys culture because staff would imitate and follow their leaders behavior. 2) Employees need to know that those people who have behaved ethically should be recognized and promoted by the company
8、, though it may mean extra expense in the short run. In contrast, those who have demonstrated unethical behavior will be dismissed or be held responsible for their behavior in certain ways. 3) Instead of fixing the current problem, they recalled all products, not just those in the area where the pro
9、blem took place, and then they launched the fake product prevention seal which is omnipresent now. Accordingly, they continued to get greater market share and higher customer loyalty. 4) Wiles was famous for his effective concentration of the company business on five key objectives each quarter and
10、for his persistent pursuit of the five goals. He encouraged staff to try every means to accomplish their goals. 5) If employees do not trust their leaders, they would prioritize their individual interest. As a result, therell be huge cost in poor operation, company disorder, and in restructuring. 2.
11、 Rewrite the following sentences in your own words. 5 1) Staff sometimes will protect top managers or even forgive them for their unethical behavior because it would be destructive if they leave the company. However, the fact is that company leaders should stick to highest standards of ethics. 2) If
12、 the original company who charges extraordinarily high price had started to operate more ethically with an average rate of return, then it would not suffer greater cost (losses or even being wiped out of the industry) unless it works efficiently (which is almost impossible). 3) At the beginning, Wil
13、es strategy helped improve company performance, boost sales and gain market-share. However, as theres more pressure to achieve the objectives at any expense, staff began to behave carelessly with improper behaviors. 4) At first, Intel did not admit the problem, causing both financial losses and repu
14、tation losses for the company. Yet Intel finally took the right approach and solved the problem with a relatively mild cost. In fact, very few Pentium processors were returned. 5) Due to the omnipresent, prompt and unidentified communication provided by the Internet, excessive unethical practices ca
15、n be easily found and spread at low cost or even no cost. IV. Translation 1. Sentence Translation 1) 当然，每个员工要对自己的行为负责。每个员工都受到其自身内在的价值 体系的驱动，受到具有自己个性的原则的影响，也受到遵从这些价值观和 原则的勇气的推动。 2) 要激励员工遵从原则，企业得有一个首席执行官，他不仅能做出符合商业 规定和法律要求的决策，而且也能做出符合道德准则的决策。 3) 但是，如果政府不否决这一涉及道德的决议，法院征收的高额罚款将会把 整个烟草业的既得利润化为灰烬。 4) 结果是公
16、司破产了，首席执行官 Wiles 也因欺诈而被联邦法院定罪。但 Wiles 一向就是一个骗子吗？我不太认同。 然而， Wiles 只是一味地要求员 工不惜一切代价实现五个核心目标，却丧失了对道德底线因素的思考。 5) 这些突如其来的不稳定期需要全体员工绝对信任他们的上司， 以便同心协 力瞄准目标。 2. Passage Translation Trust is a fundamental building block to any successful organization. Yet trust is at a premium for many contemporary organizations. Surveys point to a persistent skepticism
