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1、Chapter 1 Investigate performance,Contents,Unit 1 Business profile Unit 2 Performance measures Unit 3 Effecting factors Unit 4 Analysis of business information,Unit 1 Business profile,Emphasis,Components of business Objectives of business,Components of business What is business? Enterprise is a lega
2、lly established for-profit economic organization, engaged in production, distribution , service and other economic activities to meet the community needs. It operates on their own decisions and accounts independently.,What is small business? Small business is the enterprise whose degree of concentra
3、tion of labor, labor means and so on is very low. Chinas definition standard of small business is based on production, employees, sales, total assets and other indicators. Whats more, it also considers the industry characteristics.,Businesss operational process:,Take a manufacturing enterprise as an
4、 example:,Purchase row material,produce,sale,The according department of the procedure: Purchase row material : Purchasing department The function of purchasing department: Purchase all the row material and components required for the products or service to meet the producing needs. Back,The accordi
5、ng department of the procedure: Produce: workshop The function of workshop: manufacture products or provide service Back,The according department of the procedure: Sale: marketing department The function of marketing department: sell the products or service to the consumers to achieve added value. B
6、ack,The other departments of the enterprise: Finance department:Establish and improve the companys financial management system; responsible for the companys financial accounting; preparing the companys annual, quarterly and monthly financial metrics program; cost accounting in accordance with regula
7、tions; preparation of financial analysis and economic activity analysis. Audit department: monitoring and checking the companys financial activities.,Administration: improve enterprisers management system, maintain the public relation, provide catering services and so on. Human resource management:
8、recruitment, training, performance management, payment, employ relation,Quality control: quality management system improvement, quality checking, dealing with quality accident and other quality control activities. Law: deal with labor disputes and other legal matters.,Objectives of the business The
9、business goal is the result the enterprise wants to achieve and the direction of the enterprises development. It can be financial, products brand or production, and sales. According to time length, the goals can be divided into short-term goal, medium-term goal and long-term goal.,Unit 2 Performance
10、 measures,Emphasis,Compare with whom? What to compare with?,Compare with whom? similar-sized business in same geographical area business in same or similar industry Comparisons with industry averages,Why do we need to compare with these company?,What to compare with? Financial：Cash flow, assets, lia
11、bilities, stock Production: output, quality, kinds of products Marketing : Market share, brand awareness, customer loyalty, customer satisfaction,Human Resource: The number of high-level personnel, the quality of personnel, staff turnover ration Use of technology: Advance of production tools, the te
12、chnology level of products,Unit 3 Effecting factors,Emphasis,What is business environment? Why should we analyze business environment？ How to analyze business environment？ Constraints and restrictions on business Responsibilities and liabilities of owner-manager,What is business environment?,Busines
13、s environment is a system composed of a variety of factors which depend on and constrain each other, affecting the business management decision-making and production and business activities, including external affecting factors and internal affecting factors. 企业环境是指一些相互依存、互相制约的各种因素组成的一个系统，是影响企业管理决策和
14、生产经营活动的各因素的集合。 包括外部影响因素和内部影响因素 。,external affecting factors,Small Business,Macro affecting factors: Political and legal environment, economic environment, population status, social and cultural environment, technical environment, natural environment. 宏观影响因素：政治法律环境、经济环境、人口状态、社会文化环境、技术环境、自然环境等。,Meso a
15、ffecting factors: Industry characteristics, Industry structure 中观影响因素：行业特征、市场结构,Micro affecting factors: suppliers, competitors, consumers 微观影响因素：供应商、竞争对手、消费者等。 Back,Internal affecting factors,Internal affecting factors: organization structure, business culture, recourses, value chain, core competen
16、ce. 内部影响因素：组织结构、企业文化、资源条件、价值链、核心能力等 。,Why should we analyze business environment？,Aims of analyzing business environment: 企业分析外部环境的目的： Understand what development opportunities the business are facing; 了解企业面临怎样的发展机遇； Understand what challenges and threats the business are facing; 了解企业受到哪些方面的挑战与威胁； What actions need to be done in response to changes of environment? 企业需要对哪些方面做出必要的反应，以适应环境的变化？,有人问松下幸之助“你的经营之道是什么”？ 他回答：“没有什么办法，只不过是看到下雨就打伞，顺应环境变化而已”。,How to analyze business
