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1、Brand Outside Strategy 7: Embracing an Age of Self-Determination,Emersons Back with a vengeance! Its scary! Its cool!,Gas from ,Self-Determination Redux Micropower (fuel cells) Microgrids “Virtual Utilities” Source: The Economist (08.2000),Chaos Breeds: The Dawn of The New Age of Self-Determination!
2、,“We are in a brawl with no rules.” Paul Allaire,The New Ge Way DYB.com,The Gales of Creative Destruction +29M = -44M + 73M +4M = +4M - 0M,The Individual,White Collar Revolution!,“The fundamental unit of the new economy is not the corporation, but the individual. Tasks arent assigned and controlled
3、through a stable chain of command but are carried out autonomously by independent contractorse-lancerswho join together in fluid and temporary networks to sell goods and services. When the job is done, the network dissolves and its members become independent again, circulating through the economy, s
4、eeking the next assignment.” Thomas Malone and Robert Laubacher,DISTINCT OR EXTINCT! “If there is nothing very special about your work, no matter how hard you apply yourself, you wont get noticed and that increasingly means you wont get paid much, either.” Michael Goldhaber, Wired,“You must realize
5、that how you invest your human capital matters as much as how you invest your financial capital. Its rate of return determines your future options. Take a job for what it teaches you, not for what it pays. Instead of a potential employer asking, Where do you see yourself in 5 years? youll ask, If I
6、invest my mental assets with you for 5 years, how much will they appreciate? How much will my portfolio of career options grow? ” Stan Davis & Christopher Meyer, futureWEALTH,Credo “WORK WORTH PAYING FOR”,You are the Rock Stars of the B2B Age!,“You are the storyteller of your own life, and you can c
7、reate your own legend or not.” Isabel Allende,“I am an American, Chicago born, and go at things as I have taught myself, free-style, and will make the record in my own way.” Saul Bellow, The Adventures of Augie March,Americans The Beautiful Re-inventors Ben F. Ralph W.E. Dale C. N.V.P. Werner E./EST
8、 “Tony R.”/“Coals Dude” Stephen,Bill Parcells World/ Brand You World! BLAME NOBODY! EXPECT NOTHING! DO SOMETHING! NY Post (9/99),“Everything can be taken from man but one thing: the last of human freedomsto choose ones own attitude in any set of circumstances, to choose ones own way.” Victor Frankl,
9、 Auschwitz survivor,The Work,Enter The WOW Project!* *The Project50,Topic: Boss-free Implementation of STM /Stuff That MATTERS!,I. THE IDEA “4Fs”: Find a Fellow Freak Faraway,Recruit a/a = 1 Friend in the Boondocks Skip Flip off the Hierarchy! Recruit Another Friend! Do Some Cool Shit! Fast! Surroun
10、d the Bastards with WOW WINS/ results!,II. THE NUGGET Do Something. Do Anything. Get Going. Now.,Opportunity ALWAYS Knocks VFCJ* “Strategy” *Volunteer For Crappy Jobs,Is It “The Oh-Shit-I-Wish-It-Were-Over Memorial Day picnic” or “The First Annual Seriously Kewl Celebration of Our Incredible Staff”,
11、Is It Wrestle the damn Safety Manual into line with the ridiculous new OSHA Regs? Or A stealth opportunity to address the War for Talent via a thoroughgoing review of how safety and environmental issues contribute to making this a Great Place to Work?,Is It Fix these bloody customer problems that ha
12、ve cropped up with the new 2783B? Or A chance to work with a hotshot, young division GM on using the Internet/Internet Speed to revisit the entire process of how we get customer inputbefore and during the factinto the heart of the Product Design Process?,The greatest danger for most of us is not tha
13、t our aim is too high and we miss it, but that it is too low and we reach it. Michelangelo,Epitaph from Hell Joe T. Jones 1942 - 2000 HE WOULDA DONE SOME REALLY COOL STUFF BUT HIS BOSS WOULDNT LET HIM!,Ann Richards Dogma Show up! Know your story! Put yourself at risk every day!,The Organization: Tal
14、ent Sellers Market,“When land was the scarce resource, nations battled over it. The same is happening now for talented people.” Stan Davis & Christopher Meyer, futureWEALTH,Tomorrows Headlines “Molecular biologists are up 3 points, economists down 1/4, in moderate trading” futureWEALTH, Stan Davis a
15、nd Christopher Meyer,Winner Take All! From “1, 2 or 3” JW to “Best talent in each industry segment to build best proprietary intangibles” EM Source: Ed Michaels, War for Talent (05.17.00),“Top performing companies are two to four times more likely than the rest to pay what it takes to prevent losing
16、 top performers.” Ed Michaels, War for Talent (05.17.00),“A good plant engineer in a paper mill may create $100K to $300K in value per year. An outstanding software product developer may create a product worth $1M to $300M. Talented people are less likely to wait their turn. We used to view young people as trainees; now they are authorities. Arguably this is the first tim
