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1、西南交通大学硕士研究生学位论文 第 页 摘 要 随着世界金融一体化进程加速和我国银行业逐步对外开放，商业银行面临 的市场竞争将更为激烈，中小型股份制商业银行在业务发展等方面正面临着来 自内部以及外部环境的日益巨大的压力和挑战。传统的金融产品和服务类型已 难以适应形势发展，转型已经迫在眉睫。面临越来越复杂的内外部环境挑战和 同业竞争压力，作为一家农村商业银行，A 农商银行只有选择适合自身发展的 战略，才可以在未来激烈的市场竞争中立于不败之地。 在这篇文章当中，就这一领域发展的已有成果进行了总结，并在这一前提 下开展了相关研究，分析了 A 农商业银行的概况，分别采用了 PEST 分析法和 SWOT
2、 分析法对 A 农商银行的外部环境和内部优劣势等进行分析。通过 PEST 分析法对影响企业战略决策的外部环境因素进行分析，了解 A 农商银行所处的 政治、经济、社会和技术等环境，预测近几年的发展趋势，决定或者调整企业 战略。通过 SWOT 分析法对内部环境探讨，分析 A 农商行的外部环境带来的机 会、威胁和企业内部的优势、劣势，研究在新的经济形势下农商行如何在激烈 的银行竞争中脱颖而出。 基于上述分析，论文研究认为 A 农商银行应该利用外部机遇，改进内部劣 势，坚持“立足当地、立足基层、立足社区”的定位。从人力资源发展战略方 面，加强人力资源建设规划，强化岗位管理体系建设，完善薪酬福利管理与激
3、 励体系，推进人才培养体系建设。在核心业务方面，从零售金融、公司与中小 微企业金融、资金与金融市场业务三大板块入手，健全营销体系，打造特色业 务，扩展金融市场业务。风险管理方面，构建安全体系工程，加强全面风险管 理，完善内控合规体系建设。金融创新方面，从拓宽销售渠道，积极参与电子 商务，搭建非金融服务平台，加快科技创新等几个方面进行开展。同时从战略 组织保障、战略机制保障、战略投入保障等方面为实现发展战略做必要的保障 措施。通过对 A 农商行的发展战略进行系统的研究，提出农商行的发展战略， 有效地推动了战略管理理论与银行管理实践相结合，对 A 农商行的中长期稳健 经营给出了支持和参照。 关键词
4、：农村商业银行；发展战略；PEST 分析；SWOT 分析 西南交通大学硕士研究生学位论文 第 I 页 Abstract Accelerate the process of financial integration with the world and the gradual opening up of the banking sector, commercial banks are facing market competition will be more intense, small and medium sized joint-stock commercial bank in term
5、s of business development we are facing increasingly significant internal from the internal and external environment external pressures and challenges. The traditional type of financial products and services has been difficult to adapt to the development of the situation, the transformation is immin
6、ent. Faced with increasingly complex challenges of internal and external environment and competitive pressures, as a rural commercial bank, A Rural Commercial Bank only to choose their own development strategy, can remain invincible in the fierce market competition in the future. This paper reviews
7、the related theory of enterprise strategic management, analyzes the general situation of Rural Commercial Bank based on summarizing the research literatures related to rural cooperative finance, credit cooperative reform and Rural Commercial Bank and conducts an analysis on the external environment
8、and development strategy of A Rural Commercial Bank by adopting PEST and SWOT analytical methods respectively.Strategic decisions affecting the enterprise external environment factors were analyzed by PEST analysis, understanding A Rural Commercial Bank in which the political, economic, social and t
9、echnological environment, forecast the development trend in recent years, decisions or adjust business strategy. Discussion on the internal environment through SWOT analysis, analysis of the external environment A chance to bring agricultural businesses, threats and internal strengths, weaknesses, s
10、tudy agricultural firms how to stand out in the new economic situation in the fierce competition in the bank. Based on the above analysis, the thesis that the A Rural Commercial banks should take advantage of external opportunities, improve internal weaknesses, “based on local, based on grass-roots,
11、 community-based“ positioning. In the aspect of human resource development strategies, A Rural Commercial Bank should enhance the construction and planning of human resources, strengthen the construction of position management system, perfect salary welfare management and incentive system and advanc
12、e the construction of talent training system;According to the schemes, A Rural Commercial Bank should start from three plates including retailing finance, finance of companies and medium, small and micro-sized enterprises, capital and financial markets to perfect marketing system, build characterist
13、ic services and expand the business of financial markets in the aspect of business;in the aspect of risk management, A Rural Commercial Bank should build the projects with safety system, strengthen overall risk management and perfect the construction of internal control compliance system; in the asp
14、ect of financial innovation, A Rural Commercial Bank should actively promote thought and business innovation and accelerate the promotion of technological innovation.In addition, Rural Commercial Bank should take necessary supporting measures from various aspects including the guarantee for strategi
15、c organizations, mechanisms and investment so as to implement development strategies. By studying the development strategy of A Rural Commercial 西南交通大学硕士研究生学位论文 第 II 页 Bank,proposed agricultural firms development strategy,effectively promote the combination between management theory and the practice
16、 of bank managementi.Its a certain guiding reference for A Rural Commercial Banks long-term steady developmen. key words:A Rural Commercial Bank; Development Strategy;PEST;SWOT 西南交通大学硕士研究生学位论文 第 III 页 目目 录录 第 1 章 绪 论.1 1.1 选题背景及意义 1 1.1.1 选题背景 1 1.1.2 写作目的与意义 2 1.2 论文的总体思路及结构 2 1.2.1 论文的总体思路 2 1.2.2 论文的结构 3 第 2 章 相关理论综述4 2.1 企业竞争战略的相关理论 4 2.2 农村商业银行发展转型方向研究现状 5 2.3 农村商业银行风险管理研究现状 5 2.4 农村商业银行金融创新研究现状 6 第 3 章 A 银行情况介绍与主要问题分析 7 3.1 A 银行历史与现实概述7 3.1.1 A 银行的历史沿革7 3.1.2 A
