《综合商务英语教程全4册 高职语言文化类 PPT综合商务英语一册Unit4》由会员分享，可在线阅读，更多相关《综合商务英语教程全4册 高职语言文化类 PPT综合商务英语一册Unit4（24页珍藏版）》请在金锄头文库上搜索。
1、综合商务英语教程 一册 Unit 4 Presenting Your Company,Integrated Business English,Contents 1. Lead-in 2. Vocabulary 3. Reading 4. Language Focus 5. Speaking 6. Writing 7. Extended Reading Sum-up,Lead-in,Work in pairs. Can you tell the Chinese names of the following company logos?,Lead-in,Do you know the develo
2、pment of P&G ? Read the introduction of P&G. Decide whether the statements are true or false.,About P&G The following facts and resources are designed for the use and convenience (方便，便利) of media members (媒体工作者). Please do not hesitate to contact us with questions regarding aspects of our business n
3、ot covered here. P&G is a global, publicly traded Fortune (财富杂志) 500 companies. Operations in: About 70 countries Established: 1837,Brands 50 Leadership Brands, which are among the worlds best known household (家喻户晓的) names and which account for more than 90% of sales and profits. Leadership P&G is l
4、ed by the Companys Chairman, President & Chief Executive Officer and a Board of Directors (董事会).,Business Units P&G recently grouped its Global Business Units (全球业务部门) into four industry-based sectors which are focused on common consumer benefits, share common technologies, and face common competito
5、rs.,Vocabulary,Do you know the meaning of the following words?,1. mission statement 2. president 3. profile 4. brand 5. profit,Vocabulary,Do you know the history of Legend Holdings Limited (联想集团有限公司) ? Read the article and complete it with the given words.,Reading,There is a presentation of a compan
6、y named MPE in the textbook. Work in pairs. Discuss what aspects of the company are presented.,Reading,Work in pairs. Write down the adjectives in the presentation you can use to present a company.,Reading,Work in group of four. Collect the information and make a presentation of the following compan
7、ies.,Language Focus,Possessive form is used to show that something belongs to a person or a thing. We can indicate the possessive form of a noun by adding s. Finish the exercises about the possessive form in the textbook.,Language Focus,There are many expressions of the possessive form in our daily
8、life, but some of them may be incorrect. Work in group of four. Collect both correct and incorrect expressions of the possessive form and rewrite the incorrect ones.,Speaking,Do you know how to prepare for a company presentation? Try to answer the following questions. 1. Name + company logo (标识) + b
9、aseline (基准线) + vision (愿景) 2. Be sure to explain who is in the operational team (运营团队). 3. Explain the product very clearly. 4. Show the product. 5. Describe the project situation and the current progress.,Speaking,6. Numbers of employees, workshops, departments, etc. 7. Market size 8. Describe the
10、 international deployment (调度，部署) strategy (if any). 9. Do mention all your direct competitors and differentiation factors (分化因子). 10. Your financial forecasts 11. Your financial needs 12. Your contact information,Speaking,Work in pairs. Make a company presentation. You may use the following express
11、ions. BEGINNING Introducing the subject of the presentation a) Good morning, and thanks for coming. Today Id like to talk about b) The aim/purpose of this report is to,Speaking,BODY Introducing the structure of the presentation a) In my brief presentation, well begin by looking at b) Then Ill give a
12、n overview of Introducing key figures by charts or graphs a) As we can see from this chart b) Take a look at this chart, which shows Findings a) It clearly shows that b) This figure indicates that c) It was found that,Speaking,CONCLUSION a) So we can come to the conclusion that b) In conclusion, c)
13、It was concluded that ENDING So that brings me to the end of my presentation. Thanks for listening. I hope its been of interest. Any question?,Writing,Note is a special way for people to communicate. Carefully worded notes can express congratulations, thanks, invitations, etc.,Writing,Have you ever
14、written a note? Can you tell the components of a note?,Writing,Your company has established a cooperative relationship with a new company in order to increase sales. There will be a company presentation of the new partner at 2 p.m. this Friday. Write a note to your department manager to invite him t
15、o attend. It should include: 1) topic; 2) time; 3) place.,Extended Reading,Do you know the development about GM? Suppose you are an employee at the new General Motors and you will make a presentation of your company. Work in group of four. Work out a plan for the presentation. You may take the article in the textbook as your reference.,Sum-up,In this unit, we learnt: 1. Vocabulary useful for company presentation. 2. How to introduce a company. 3. How to prepare a company presentation. 4. How to design a note.,
