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1、1,belle bel,2,Group,China s largest clothing retailer The main fashion footwear and sports apparel Direct sales system covering 200 City Network of more than 7000. A number of modern footwear processing base and product research and Development Center From product design to the terminal retail integ
2、ration of supply chain system.,left：Chairman 邓耀 right：CEO 盛百椒,3,1970 BELLE (Belle) incorporated in Southeast Asia 1998 The second own brand STACCATO (Staccato) began operations in mainland China 1999 Agents operating in Hong Kong famous brand JOY & PEACE (really beautiful poem), TEENMIX (Teenmix) 20
3、01 BELLE (Belle) Women Wing out of the national market sales of similar products in the first, has to keep straight 2002 Agents operating in American famous brand jeans ( Levis S LEVI ) and DOCKERS ( degree of leisure brand Yashi ) 2003 A formal takeover TEENMIX ( Teenmix ) brand, group brand reache
4、d number three Exclusive agent of global chain of Bata brand products Agent the United States ranked second in the sports brand New Balance The United States established Belle company, brand name for Belle USA 2004 Acting European well-known sports brand ADIDAS,history,4,2005年 The company completed
5、the acquisition of the United States of America Belle seasons company shares, to a wholly-owned holding Belle ( USA ) Company limited; 2006年 Have sports apparel brand NIKE ( Nike ), ADIDAS ( Adidas ) China National agent ； 2007年 In August 14th, $48000000 takeover of Italy FILA brand trademark in Chi
6、na In October 29th, investment 600000000 Hong Kong dollars to buy“ Millie s“ ( Hermione ) brand chain sales company In November 11th, invested 1600000000 yuan to buy Jiangsu Sendashonga shoe 2008年 In February 28th, to 1670000000 Hong Kong dollar buys beautiful Po,history,5,Sales system,Our retail ne
7、twork is divided and managed by 11 geographical regions. They are Northeastern region, Northern region, Northwestern region, Shandong & Henan region, Eastern region, Central region, Southwestern region, Southern region, Guangzhou region, Yunnan & Guizhou region, and Hong Kong & Macau region.,6,Targe
8、t market selection,Direct retail stores,Internet Mall,Store counter,7,Perfect online shopping mall.,Target market selection,Large cities open more stores, small cities to open large stores.,Autonomous,Select the shopping up a franchise.,Negotiate the use of multi-brand and shopping malls.,8,Sales growth chart,9,Research and development system,Computer three-dimensional,Manual design Effect diagram,10,Production system,11,1997 1998 1999 2000 2004 2006 2008,The scale of development - shoes,13Brand,
