世纪商务英语阅读教程专业篇1第四版unit

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1、UNIT 1 Production and Operation Management,Jane,Course Description,Object: 1) to obtain certain commercial knowledge 2) to master some reading skills 3) to express yourself successfully Methodology: 1) intensive reading & extensive reading 2) presentation,课程描述,学习目标: 1)掌握一定的商务知识 2)掌握一些阅读技巧 3)能够成功的表达自

2、己 学习方法: 1)精读与泛读 2)陈述,Requirements,Students will be expected to complete 4 homework assignments. All assignments are to be turned in at the beginning of class on the day they are due. Students will select a reading material at the beginning of the semester to present collaboratively. All enrolled stu

3、dents are expected to attend and participate in every class. Grades are assigned according to the following distribution: Examination: 80% Reading; presentation10%; Homework & Class participation10%,要求:,学生要求完成4次作业,在上课之前上交; 介绍一篇感兴趣的商业短文,陈述你的看法; 按时上课; 成绩计算方法: 考试 80%;短文陈述10%;作业+到课10%,1,Unit Introductio

4、n,TEXT A,TEXT B,Words and Expressions,1-1,Unit Introduction,After studying this unit, you will understand what production and operation management is and be able to identify the activities associated with this topic . You can also explain what ISO 9000 is , how ISO 9000 works and why ISO9 000 is imp

5、ortant.,1-1,Unit Introduction,Check that you understand the following professional words or expressions. Most of them are common when they are introduced in general English. But they would have particular meanings when they are used to describe production and operation management. Study the list of

6、words,do Task 1, then look up any words you do not know in a good dictionary.,1-1,Unit Introduction,Professional Words & Expressions auditing n.审核 freight bill 运费单,运费清单 facility location 设备布置,厂址选择 shipping n.装运 auditor n.审计人员 target date 预订日期 quality standards 质量标准 modular a.模块化的 implement v.贯彻 Gap

7、Analysis 差距分析法,缺口分析 Custom-designed a.定制的 certify 保证,registry 登记注册 zero-defect a.零瑕疵的 International trade 国际贸易 registrar n.登记注册人员 warehouse n.仓库 quality control 质量控制 inventory management 存货管理,库存管理 ISO 国际标准化组织(International Standardization Organization wholesaler n.批发商 Internal Audit n.内部审核 finished

8、product 成品 final product 最终产品,成品,1-1,Unit Introduction,Task 1 The followings are some explanations of the expressions in this unit from an English Dictionary. Before reading the texts in this unit, try to match the words in Column B with the explanations and synonyms in Column A and compare your ans

9、wers with those of your neighbours.,1. someone who buys large quantities of goods and resells them to merchants rather than to the ultimate customers.,_,P. wholesaler,1-1,Unit Introduction,2. a detailed list of all the items in stock.,_,R. inventory,3. the idea would be to bring everything into read

10、iness.,_,T. target date,4. the rate rises while production cost reduces.,_,F. finished product,1-1,Unit Introduction,5. a storehouse for goods and merchandise.,_,H. warehouse,6. a set of internationally recognized quality management standards.,_,B. ISO,7. concern trade operations of both import and

11、export and include the purchase and sale of both visible and invisible goods.,_,D. international trade,1-1,Unit Introduction,8. tell you exactly what you need to do to meet the ISO 90012000 Quality Management Standard.,_,J. Gap Analysis,9. one that audits accounts.,_,L. auditor,10. the conveyance pr

12、ovided by the ships belonging to one country or industry.,_,N. shipping,1-2,Comprehensive Reading,Pre-reading Text A offers Production and Operation Management (POM) to you, and POM is about the transformation of production and operational inputs into outputs that, when distributed, meet the needs o

13、f customers. Reading, the convenient way to get information, is very important for you. However, quite a few students who have formed the faulty reading habits fail to understand the text they read. Normally, your eyes progress in a left-to-right direction to see each word.,1-2,Comprehensive Reading

14、,Occasionally, your eyes will move backward to a word or words already read, instead of moving to the next. This kind of reading method slows your reading speed, interfere with your good concentration and affects your good comprehension. If you are a reader with those bad habits, you should avoid th

15、em when you are reading. It is proved that once you change your faulty reading habits, you will improve your reading speed. Now, try to read Text A and then finish the tasks at the end of the text.,1-2,Comprehensive Reading,1 All organizations create products for customers. Thus all organizations have a number of similarities that the activities necessary to create goods and services. It is the role of production and opera

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