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1、Marisa Baptiste 798 E. Mary melon, Unit 34 McHenry, IL 69065775.322.5678 EXPERIENCE OGILVY & MATHER, VP, GROUP ACCOUNT DIRECTOR, Chicago, IL/Pittsburgh, PA, 2002present Orchestrated two-year strategic brand overhaul for True Value, fundamentally recasting brand as destination for do-it-yourself enth
2、usiasts Developed a comprehensive consumer and retailer program spanning qualitative and quantitative research incorporating segmentation study Created a communications plan covering all touch points within organization including store owners, corporate employees and consumers Rebranded and develope
3、d strategy for new paint business brand creating positioning for “Color Made Simple” integrated program in 2,000 True Value stores nationalwide Seamlessly transitioned agencys second largest account from Pittsburgh to Chicago in 2005 Oversaw all aspects of fast-paced $20MM retail account with 5,000
4、national outlets serving in many instances as clients de facto marketing department developing everything from crew uniforms, shopping bags, and trade show materials, to national advertising campaigns Manage two accounts and all agency new business working with an integrated staff of more than 20 ac
5、ross account management, strategic planning, creative, media, interactive, PR, and direct promoting Worked on 12 new business pitches leading team in seven efforts and securing five new clients represented $5.5MM in revenue Prepared dozens of RFPs and worked on several pitches in categories includin
6、g OneValue, Radiance, and Milford NotesFALLON ADVERTISING WORLDWIDE, ACCOUNT DIRECTOR, Minneapolis, MN, 20002001 Created brand architecture for interactive assignment in winning Bass Hotels (Holiday Inn parent) digital pitch Worked with ethnographer/psychologist developing innovative research approa
7、ch to uncover a new competitive brand positioning within the family of Holiday Inn Brands Led repositioning of historically leisure brand, recasting Holiday Inn as the preferred destination for business travelers Negotiated exclusive sponsorship of NCAA mens Final Four, creating an integrated promot
8、ional/creative campaign targeted to business travelersJ. WALTER THOMPSON, GROUP ACCOUNT DIRECTOR, Toronto, Canada, 19972000 Managed 10 active brands including Kraft Dinner, Philadelphia Cream Cheese, Miracle Whip, and Kraft Singles for agencys largest account Responsible for JWT receiving incrementa
9、l financial bonus of 3% of revenue based on superior account service rating in 1999 Developed strategic positioning and managed creation of Kraft Dinner advertising that won Gold at the London International Advertising AwardsVANDALAY INDUSTRIES, DIRECTOR OF PRODUCT DEVELOPMENT, Toronto, Canada, 1990
10、1996 Helped company sales increase from $9MM to $30MM in six years Established companys first-ever marketing department, growing group to 15 employees from 0EDUCATIONUNIVERSITY OF MANITOBA WINNIPEG Bachelor of Commerce with Honors; Marketing MajorRETAIL MARKETING AND MERCHANDISING CERTIFICATION HUDS
11、ONS BAY COMPANY Management Training Marisa Baptiste 798 E. Mary melon, Unit 34 McHenry, IL 69065775.322.5678 工作经历 奥美广告, 副主席，客户群总监, 芝加哥，伊利诺伊州/匹兹堡，宾夕法尼亚州, 2002年至今 为True Value精心策划两年的品牌战略调整，作为DIY爱好者的目的地从根本上重新塑造品牌 开发了一个全面的消费者和零售商方案，贯穿定性和定量研究结合分割研究建立一个沟通计划，涉及组织内的所有终端消费者接触点包括商店业主、企业员工和消费者 为新涂料企业品牌更名和发展战略，创
12、建“简单的色彩”定位整合全国2,000家True Value店铺 2005年将机构的第二大客户从匹兹堡无缝过渡到芝加哥 监督快速发展的总值2千万美元5，000家全国网点的零售账户，在许多情况下充当客户考查实际市场，从工作人员制服、购物袋、展会资料到全国性的广告活动 和超过20个综合工作人员管理两个账户和所有机构的新业务，包括账户管理、战略策划、创意、媒体、互动、公关，以及直接宣传 获得12个生意竞标，先后领导七个提案，争取五个新客户，总计为5百50万美元收入 准备了RFP的数十几个竞标工作，包括OneValue, Radiance,和Milford Notes等公司FALLON环球广告, 客户
13、总监, 明尼阿波利斯，明尼苏达州, 20002001 为互动任务搭建品牌架构，赢得巴斯酒店（假日酒店母公司）数字竞标 与民族志学者/心理学家开发创新的研究方法，展示假日酒店内一个新的竞争力系列品牌的定位 重新定位旧的休闲品牌，重铸作为商务旅客首选目的地的假日酒店 谈判获得NCAA男子四强的独家赞助，创造了一个针对商务旅客综合性宣传/创意运动智威汤逊广告有限公司, 客户事务群总监, 多伦多, 加拿大, 19972000 为公司最大的客户管理10个知名品牌，包括卡夫通心粉和奶酪、费城奶油奶酪、卡夫奇妙酱甜、卡夫芝士片等机构 基于1999年的客户服务优良评级使智威汤逊年度资金奖金收入增量3 制定战略定位和广告管理，创建卡夫通心粉和奶酪广告赢得伦敦国际广告奖创作金奖VANDALAY 工业公司, 产品开发署署长, 多伦多, 加拿大,19901996 在六年内帮助公司销售额从9百万美元增加至3千万美元 成立公司有史以来第一个营销部，雇员从0增加到15人教育背景加拿大曼尼托巴大学 温尼伯 商学荣誉学士学位，市场营销专业零售市场推广及营销认证 哈德逊湾公司 管理培训
