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1、Unit1Unit1 Advertising-readingAdvertising-reading 学案学案 I. Spelling:1.A_ (广告) are an important part of our lives.2.I did some research on advertisements, and have some very important information to s_ with you.3.An advertisement provides information and uses p _language and exciting images to encoura
2、ge people to buy a product or service or believe in an idea.4.A commercial advertisement is one which someone has paid for to p_ a product or service.5.PSAs are often placed for free, and are i_ to educate people about health, safety, or any other i_ which affects public welfare.6.China has strong l
3、aws to protect people from advertisements that lie or try to make people believe u_ claims about products or services.7.The advertisers want you to read the word fights and think that the toothpaste c_ bad breath, but it does not say that!8.PSAs use some of the same methods, like attractive and orig
4、inal images and c_ language, but they are made to serve the public.9.China began a nationwide public service advertising c_ in 1996, and since then numerous PSAs have appeared around the country.10. One of the PSAs to teach us how to live healthy lives is Smoking is _ _(自杀) slowly.11. I have c_ _(完成
5、) my article about ads, and Im quite _ (满意) with it.12. Before our talk, I did not think very much about how an advertiser might be trying to t_ customers into buying a product or a service.13. The publisher also said that the readers wouldnt believe the writers u_ way of thinking and rich i_ (想象力).
6、14. This terms main reading category for senior high students is adventures, so Travel to the Misty Country would be a good c_.15. That is why we are considering r_ (重新包装)our chocolate bar as well.16. Our new packaging will be colorful and _ (引人注目).17. Have you ever _ (后悔) not having snapped those _
7、 (难忘的) moments?18. Its _ (fashion), _ (方便的) and _ (function).19. It is _(极其) important to know your audience so you can create the right message for the right people.20. You must decide what a_ you want to use.II. Structures:21. We _ (如此习惯于) them that we often do not even realize how many we see and
8、 hear in a day.Wood can _ (被用来造纸).We _ (过去常购物) on Sundays, but now we have no time.22. PSAs are often placed for free, and are intended to educate be intended/meant to do sth./ be intended/meant for sb/sthThis software _ _ _ _ the computers _ (是为了保护不受到攻击而设计) by a kind of virus called worm.The toy _
9、_ _ _ (是给儿童玩的) aged three and up.23. However, we still must _ _ _ (知道) the methods used in ads to try and sell us things._ _ _ (老师说的话) made me _ _ _ _ _(意识到英语的重要性).Are you aware _ _ _ _ (你已伤害了)her feelings?24. We must not _ _ (上的当) this kind of trick.He is too smart to fall for that trick (很聪明不会中那个诡
10、计的).25. These ads deal with large issues.He is _ _ _ _ (容易相处)._ _ _ _ _ (尽管她病了), she continued _ (处理) problems of all kinds.26. There are even PSAs to teach us how to _ _ _ _(过健康的生活).27. I will encourage _ _ _ _ _ (鼓励朋友们注意) them as well.28. I recommend that _ _ (我们买) 10 copies for the library.= I re
11、commend _ 10 copies for the library. He recommended me _ _ (呆) for another week.III. Fill in the blanks with the correct forms:29.Therere lots of ways to your message _ when youre _ an ad campaign.30.It is important to always try to _ the way the audience will react.31.My daughter _ me forget to tak
12、e my medicine.32.The company must ensure that their product _.33.If you _ math, you should turn to doing some English exercises.34.When you start a successful ad campaign, you must _ a clear goal and target audience _ .IV. Translate the sentences:35.为了上大学，他决心努力学英语。He _ to study English hard in order
13、 to go to college.He _ to study English hard in order to go to college.In order to go to college, he _ _ to study English hard.36.你得确切地知道你想让他们做什么，这很重要。Its important _ exactly what you are trying to _ _ .Its important that you know what you are trying to .37.是你决定想让受众知道或想到什么的时候了。Its time what you want the audience to know or think about.Its time what you want the audience to know or think about.38. 周杰伦特别受年轻人欢迎。Jay especially young people.Jay young people.39. 不知道他们对我的提议会有什么反应。I how theyre going to _ my proposal.put together, be popular with, be of high quality, rem
