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1、Pre-Reading TaskWhile-Reading TaskAfter-Reading Task,Unit 7: Text A,Pre-Reading Task,Text-Related InformationPre-Reading Activity,Karl Popper Jim Burke Johnson & Johnson Harry Truman,Text-related Information,Sir Karl Raimund Popper (28 July 190217 September 1994) was an Austrian and British philosop
2、her and a professor at the London School of Economics. He is considered one of the most influential philosophers of science of the 20th century, and also wrote extensively on social and political philosophy. Popper is known for repudiating the classical observationalist / inductivist account of scie
3、ntific method by advancing empirical falsification instead; for his opposition to the classical justificationist account of knowledge which he replaced with critical rationalism, “the first non-justificational philosophy of criticism in the history of philosophy”, and for his vigorous defense of lib
4、eral democracy and the principles of social criticism that he came to believe made a flourishing “open society” possible.,Karl Popper:,James E. Burke (born in February 28, 1925) was the chief executive officer (CEO) of Johnson & Johnson from 1976 to 1989, a company for which he worked forty years. B
5、urke was born in Rutland, Vermont. He earned his BA at the College of the Holy Cross in 1947 and his MBA from the Harvard Business School in 1949. Burke is credited for the growth of Johnson & Johnson to its current size and prominence, but he is perhaps best known for his crisis management in 1982,
6、 when it was found that Tylenol capsules had been poisoned with cyanide.,Jim Burke:,According to a Fortune article, Burkes “defining moment” actually came six years earlier when he challenged his fellow executives to either recommit to the company credo or “tear it off the wall.”Following his retire
7、ment, he was made chairman emeritus of the Partnership for a Drug-Free America (PDFA), his work for which led US president Bill Clinton to award him the Presidential Medal of Freedom, the highest civilian award in the United States. Fortune magazine named him as one of the ten greatest CEOs of all t
8、ime and he has a membership in the National Business Hall of Fame.,Johnson & Johnson is a global American pharmaceutical, medical devices and consumer packaged goods manufacturer founded in 1886. Its common stock is a component of the Dow Jones Industrial Average and the company is listed among the
9、Fortune 500. Johnson & Johnson is known for its corporatereputation, consistently ranking at the top of Harris Interactives National Corporate Reputation Survey, ranking as the worlds most respected company by Barrons Magazine, and was the first corporation awarded the Benjamin Franklin Award for Pu
10、blic Diplomacy by the U.S. State Department for its funding of international education programs.,Johnson & Johnson:,The corporations headquarters is located in New Brunswick, New Jersey, United States. Its consumer division is located in Skillman, New Jersey. The corporation includes some 250 subsid
11、iary companies with operations in over 57 countries. Its products are sold in over 175 countries.Johnson & Johnsons brands include numerous household names of medications and first aids supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Joh
12、nsons baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.,Harry Truman:,Harry S. Truman (May 8, 1884December 26, 1972) was the 33rd President of the United States (19451953). As the 34th vice president, he succeeded Franklin D. Roosevelt, who died
13、 less than three months after he began his fourth term.,During World War I Truman served as an artillery officer, making him the only president to have seen combat in World War I. After the war he became part of the political machine of Tom Pendergast and was elected a county commissioner in Missour
14、i and eventually a United States senator. After he gained national prominence as head of the wartime Truman Committee, Truman replaced vice president Henry A. Wallace as Roosevelts running mate in 1944.,Pre-reading Activity,Exercise 1 Before reading the passage, read the following statements. Do you
15、 agree with them?,Now read the passage to check the authors view about these statements.,Hard times create the best leaders.2. A managers personal ambition is important to his or her success.3. Great leaders always ask whether they are doing what needs to be done.,Unit 7: Text A,Text ADetailed Study
16、 of the Text,What are the qualities of truly great leaders? Not the ones you think. 1 Its been said that hard times create the best leaders. Im not so sure. The inexperienced leader certainly develops new skills when business is in the dumps, the company is in crisis, or shareholders want more earnings. But hard times dont really forge great leaders. Rather, in hard times, the hidden qualities of great leaders just show up.,
