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1、Knowledge Management at Bain,2,NY Infotoday preez 1,Most executives are not happy with KM,“How Satisfied Are You with Each Management Tool?”,“How Good is Each Management Tool at Getting Financial Results?,Source: Bain Management Tools & Techniques Survey (2001),3,NY Infotoday preez 1,Why KM Often Fa
2、ils,Not enough thought before technology,Not properly defining KM for the organization,Viewing KM as a separate function, versus just a part of business strategy,Misguided focus on people and process,NY Infotoday preez 1,Bain has created a leading KM capability,A good strategy for content creation a
3、nd capture Focused, high value investments in intellectual capital Deep mining of ongoing learnings from projects The GXC - a great KM system Classification/taxonomies Integration of internal and external content Integration of learning and knowledge Powerful search A lean, value-added KM team that
4、makes the process work fits into existing company structures A culture of sharing, not hoarding Tacit Codified,5,NY Infotoday preez 1,Why KM matters to consulting firms,6,NY Infotoday preez 1,Knowledge example in consulting,7,NY Infotoday preez 1,Overview of Bain and Company,San Francisco,Mexico Cit
5、y,Boston,Toronto,Chicago,Moscow,Rome,Munich,Milan,Brussels,London,Tokyo,Seoul,Hong Kong,Singapore,Sydney,Dallas,Paris,Zurich,Beijing,Atlanta,Los Angeles,Madrid,Stockholm,Johannesburg,Sao Paulo,New York,26 offices, working in 9 languages Over 2,500 consulting staff, “generalist” model Strict conflict
6、 and sharing standards,8,NY Infotoday preez 1,Many KM failures over our first 26 years,(1973-83) “Word of Mouth”,(1983-93) “Experience Center”,(1993-99) “BRAVA”,Many attempts at KM over our first 25 years But none worked. Examples of our everyday pain Proposals still kept by each partner requiring e
7、mail and fax Research tools werent sufficient to do the job Our “best” work was still in file cabinets We still depended on word of mouth to find experts We redid the same work multiple times each year,9,NY Infotoday preez 1,Bains approach for getting it right,Define KM for the company Define your c
8、ontent strategy, and what needs to be created to support your strategy Determine how to capture (e.g., format, timing) Organize and classify knowledge based on the business “view of the world” Determine best modes for Transferring and sharing knowledge Ensure formats and access (e.g., IT) make use a
9、s easy as possible,Key elements of KM:,10,NY Infotoday preez 1,The objectives of KM for Bain,11,NY Infotoday preez 1,Bains knowledge is centered around our case teams,12,NY Infotoday preez 1,Our content strategy,13,NY Infotoday preez 1,The BVU and GXC,14,NY Infotoday preez 1,GXC 2.0 home page,15,NY
10、Infotoday preez 1,Additional screen shots removed due to sensitivity,16,NY Infotoday preez 1,10 industry pages on the GXC,17,NY Infotoday preez 1,Presentations are in an easy-to-use, web-based format,18,NY Infotoday preez 1,Bain Virtual University,19,NY Infotoday preez 1,BVU video modules,20,NY Info
11、today preez 1,New External Sources Page speeds up your research,21,NY Infotoday preez 1,The GXC has changed the way Bain works,“Thanks to the GXC, I was able to pull together a preez on the impact of a proposed merger in the internet space here in Australia in just 24 hours. The deadline would norma
12、lly have been impossible to meet with any quality, but we got it done. I love this tool!” Manager, Sydney “We pulled a case example on Asset Management in the Financial Services Page to create a presentation for the client in only 1 day. It was fantastic!” VP, Munich “GXC is fantastic, I am saving h
13、ours already!” AC, Dallas “Your KM system is one of the most intuitive and sophisticated that I have ever seen. You could do alot to help us out in this area.” Bain Client,22,NY Infotoday preez 1,Bain knowledge creation and capture,Proposals,Case summaries,In-depth codified modules Top external sour
14、ces,Selling process,Case Start-up,Case-end,Minimum Goal:,Capture on 50% of cases,100% compliance Accurate case tagging,One good module on 50% of cases New data sources from every case,Output:,Focused investments Create new Bain points of view,IP Development,Driven by Industry & Capability Practices,
15、23,NY Infotoday preez 1,Many roles make this process work,Dedicated facilitators for knowledge capture and sharing,Office-based GXC evangelist Runs office incentive programs,Best external data sources Research databases,Partners who oversee Bains global Capability and Industry practices,Contribute b
16、est work to share across Bain,Case Team,Practice Areas,Knowledge Officer,Info Services,Knowledge Broker,24,Knowledge Brokers at Bain,Knowledge Specialist,Regional Knowledge Broker,Assigned by Industry or Capability Practice Area Manages the GXC content and web site in their areas Coordinates IP development and capture with Practice Area VPs Supports Practice Area on communications, projects and incentives,
