《百雀羚英文版国际营销策划PPT》由会员分享，可在线阅读，更多相关《百雀羚英文版国际营销策划PPT（41页珍藏版）》请在金锄头文库上搜索。
1、SPDC Overseas Marketing Strategy,一、brief introduction 二、main products introduction 三、sales status 四、marketing strategy,walk into SPDC,SPDC Company profile,SPDC founded in 1931 Is a handful of domestic famous cosmetics manufacturer with a long history Brand has repeatedly been rated as Shanghai famou
2、s trademark and won the title of China famous trademark, etc,Brand meaning:From a bird feather extracted oil essence,Brand creation date :Brand was founded in 1931, has been 82 years of history,The main products :Water tender times series, the series of herbaceous quintessence, now classic skin care
3、 series, artistically herbal series, men care series,Development course,“SPDC” Balsam of listed“Fenghuang”Brand listed Company restructuring, Shanghai Bai Chay Ling daily chemical Ltd “SPDC”New generation of herbaceous succulent series listing,Fame:First 30s,Development: 80s,Rise: since 2000,Magnifi
4、cent: In 2007,mark,mark,mark,mark,Select the precious herb，extract the natural essence，zero stimulus, zero risk,5 series of skin care products,SPDC supple andsmooth night mask,Texture：Paste Specification：110g Package：Plastic packaging Shelf life：3.5 years Effect：Deep repair, firming, moisturizing wh
5、itening For all skin types,Product introduction,Power of the five elements,Make the skin more easily absorbed and balance the skin, enhance vitality!,Acne series,Effect: Deep clean the skinBalancing water and oil of skinCalm anti-inflammation Fill water、lock waterShrink poresFor all skin types Shelf
6、 life：3.5 years,SPDC Classic creams,Texture：Paste Specification：41.5g Package：Filling Shelf life：3 years Effect：Quick moisture, protect sensitive,Product introduction,Mens wake-up lotion,Main components,Ginseng extracts,Prevent dry Smooth skin.,Olive Leaf nourish your skin and wrinkles anti-aging,Te
7、xture: Lotion Specifications: 95g Function: Relieve tired, smoothes skin, moisture For all skin types,Product introduction,SPDC Supple natural BB cream,Texture: Cream Size: 40g Efficacy: Isolation UV、Moisturizing、concealer、oil and water balance Shelf life: 3 years For all skin types,Product Introduc
8、tion,we dare that not all BB cream is good for skin!,Sales Status,Company products total sales,C Bule:公司销售总额 Red:销售总额增长率,2008年 2009年 2010年 2012年 2013年,Hydrating series sales volume,A shop in sales (Month)Unit: Hundred,Acne seriesIn recent years, sales have been steady growth, second only to Hydratin
9、g series,SPDC Supple natural BB cream,In 2012, The first quarter sales accounted for 59%,take up the lions share.,Classic cream,Jan Feb Mar Api May June July Aug Sep Oct,Sales of ten in 2012 before the month . Set/Month,Mens series,Box,30,15,0,One shop in shanghai Box/Month,Sales summary,The company
10、 product sales overall rose steadily. The best selling is Hydrating series and BB cream. The other products also have good market.I suggest that we should increase the advertising for other products, to increase their visibility to increase sales. Finally, I hope that our products can be sold overse
11、as.,Market Choice,India,Why Choose India,nature,economy,society,PPT模板下载： Overview,India is the largest country in the subcontinent.Most parts of India has a tropical monsoon climate, year-round temperatures.,Beauty Health Market: $ 2.68 billion Growth Rate: 15% to 20% Prediction: By 2015, per capita
12、l spending on cosmetics increased by a $ 1.2 to $ 5,Market size,The 2012 world population,china,India,Others,The man likes to look good,People love white,Channel,India,India sales channel assessment,CITY30%,VILLAGE70%,Deprtment stores,supermarket,specialty stores,Small grocery store,Low operating co
13、sts, retail terminals spread,Road conditions are poor, hard goods delivered,Furnishings messy, even dirty,Enter department store,Cooperation with local companies,E-commerce platform,Further penetration program,Locking a second-tier cities Indias major retailers shoppers stop,- Rely on a strong deale
14、r ambani, tata, etc. - With local Japanese companies to jointly develop herbal products,- Great potential -Domestic marketing success, experience,-Sales license, store franchise -Have lots of salesmen, beauty consultant (use the advantage of low labor costs in developing countries),SPDC CHANNEL STRATEGY,PROMOTION,India,S,PROMOTION PLAN,Thank you！,
