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1、Marketing across Cultures,跨文化营销,Part 1 Difference something about Markting across culturesCultural difference are somgtimes ignored in marketing campaigns.,General Motors(美国通过用汽车公司),A very long time ago,this company tried its best to sell their Nova (one type of cars)model in Latin America and found
2、 out that “no va ”means “it doesnt go” in Spanish. 很久以前，通用汽车公司试着在拉丁美洲卖出他们的新车型，但 却发现“ no va ”用西班牙语解释的话意思是“不能启动”,Can you imagine what is this ?,There was the famous first try of Coca cole in China ,when the translation of the soft-drinks name read “bite the wax tadpole” 可口可乐在中国的第一次尝试时，这种可乐汽水被译为 “蝌蚪啃蜡”
3、 But those soft drinks not only had been sold all over the word in recent years but also set a record in the Guinness World Records,The tallest man(2.361m)and the shortest man(74cm),The preson who have the largest nose in the world,The biggest dog and the smallest dog,2007.,Differences in our daily
4、life China and Europe differs vastly. Their main differences lie in their festives, language, food culture and moral values Can you give me some examples? The food culture is a important factor which China and Europe differs in. In China, the staple food is rice, with meat as side dishes. However, i
5、n Europe, the staple food is bread or potato, with meat as the main course of the meal.,China,Japan,Corea,Mcdonal and KFC Now ,with pace of life becomes more and more rapid. Most people enjoy fast food. When it comes to such topic, we cant help thinking the Mcdonals and KFC. For such fast food shop.
6、, almost can be seen among the every cities even the town. With its infulence on the TV set ,even the children could call its name. So , it has great influence.,Tea and coffe,Values in China and Europe are largely different.,Sources of culture,Nationnality,Corporate or organizational culture,sex,Familly,Profession,Group,Religion,Education,Languages,Social class,Part 2,Part 3 Advice不能启动” and “蝌蚪啃蜡”Therefor,learning the basics of local cultures and business customs is must for merchants if they want to sucessfully defeat their overseas counterparts,TV show,
