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1、How to Become A Good Speaker,Kai-Fu Lee Corporate Vice President Microsoft Corporation,管理资源吧（），提供海量管理资料免费下载！,Why Be a Good Speaker?,“The man who can think and does not know how to express what he thinks is at the level of him who cannot think.”Pericles Not just “presentation”, but also “persuasion”G
2、et peoples “mindshare”Influence a friend, colleague, or bossTell people what you did, and why it matters,管理资源吧（），提供海量管理资料免费下载！,What Youll Learn Today:,管理资源吧（），提供海量管理资料免费下载！,First Topic: Learn Speaking Skills,管理资源吧（），提供海量管理资料免费下载！,“Without effective delivery, a speech of the highest mental capacity c
3、an be held in no esteem. With effective delivery,even one with moderate abilities maysurpass those of the highest talent.”Cicero,Speaking Skills Are Important,管理资源吧（），提供海量管理资料免费下载！,What Are Speaking Skills?,Verbal (words spoken)Vocal (tone, range, appeal, credibility of voice)Visual (physical appear
4、ance, gestures, eye contact),7%38%55%,Delivery Skills,管理资源吧（），提供海量管理资料免费下载！,Most Important: Enthusiasm,“There is just one sure cure for bad speeches Get truly excited on the subject, and 99 percent of the faults of your speaking will disappear.” Robert Montgomery Dont accept a talk without enthusias
5、m Could be from interest, experience, environment Example: Martin Luther KingI have a dream that one day this nation will rise up; live out the true meaning to its creed. We hold these truths to be self-evident that all men are created equal. Not how loud, but how sincere,管理资源吧（），提供海量管理资料免费下载！,Verba
6、l Skills Be Simple & Clear,Be simple and clear! Dont ramble Stop to think if you need to Example one: Dan Quayle celebrates democracy Example two: Dan Quayle trying to say “A mind is a terrible thing to waste”,管理资源吧（），提供海量管理资料免费下载！,Verbal Skills Use simple words,Speaking is not like writing! Use sim
7、ple words Dont use complex sentences Can you understand this: Text:The development of this frightful means of destruction was ardently demanded by the perils of the time and situation. Simultaneously, however, a new paradoxical situation has been. is upon us continually. One cannot defend oneself ef
8、fectively any more.- Albert Einstein,管理资源吧（），提供海量管理资料免费下载！,Vocal Skills : Play your voice,Project ask what you can do for your country.” - John F. Kennedy “I welcome this kind of examination, because people have to know whether their president is a crook. Well, Im not a crook.” - Richard M. Nixon Do
9、nt overdo it!,管理资源吧（），提供海量管理资料免费下载！,Vocal+Verbal : Words+Intonation,John Kennedy: “You need to contribute to your country” “Ask not what your country can do for you; ask what you can do for your country”. Quayle vs. Benson Debate: Quayle: “I have as much experience in the Congress as Jack Kennedy di
10、d when he sought the presidency.“ Answer 1: “Jack Kennedy is better than you.” Answer 2: “Senator, I served with Jack Kennedy. I knew Jack Kennedy. Jack Kennedy was a friend of mine. Senator, youre no Jack Kennedy.“,管理资源吧（），提供海量管理资料免费下载！,Visual Skills,US Election 1960 was won on visual skillsCompone
11、nts of Visual Skills: Eyes Body Hands Face,管理资源吧（），提供海量管理资料免费下载！,Visual Skills Eyes,Look forward at audience (trust) Dont shift eyeballs; dont look in cornerDont look too much at computer screen or notes Look at peoples faces (not eyes) 3-6 seconds per person Shift randomly Nod, smile, use facial ex
12、pression,管理资源吧（），提供海量管理资料免费下载！,Visual Skills Body,Stand up when talking Walk around = informal Dont: Rock, shake Lean too much,管理资源吧（），提供海量管理资料免费下载！,Visual Skills Hands,Gesture complements talk Should come naturally, without thinking Make sure they match! Need to exaggerate a little Especially with
13、large audience Dont fidget or put in pocket Videotape whole talk & watch Can improve hand gesturing!,管理资源吧（），提供海量管理资料免费下载！,Visual Skills Face,Show emotion! Most of the time: “I care a lot about this.” “I really believe in this.” “I love my work.” Sometimes (in response to questions). “This is the mo
14、st outrageous thing Ive ever heard.” “I will have nothing to do with this.”,管理资源吧（），提供海量管理资料免费下载！,Next Topic: Develop the talk,管理资源吧（），提供海量管理资料免费下载！,The Key Point: the Goal of the Talk,The ONE clear walk-away message. The answer to the question: “How was the talk?” The one thing people remember in 3
15、 months,The Origin Point (Where the audience was),The Key Point (Where you took them),Persuasion,管理资源吧（），提供海量管理资料免费下载！,Must Have Audience Benefit,Put audience needs at heart “Whats in it for you?” Has to be their reason, not yours Must consider feeling, not just reaction Must have right “you” Good phrases to know: “This is important to you because” “Why am I telling you this? Because” “What does this mean for you? Let me tell you” Know your audience Experience, knowledge, attitude,
