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1、留学生写作网（）-专业留学生作业辅导中心留学生写作网（pnstudy）为留学生提供高效、优质的论文服务英文 essay 写作-Cultural marketing of film brandsCultural marketing of film brands is a combination of concepts. To put it simply, it is to strengthen marketing with cultural force. The key to cultural marketing and communication here is to find a uniqu
2、e cultural idea. Only in this way can marketing and communication activities “go up high buildings and look to the world“. Only in this way can we create a brand new marketing image, a new marketing mode formed by the two in the specific marketing operation process. This paper discusses the thinking
3、 of cultural marketing in the development of contemporary film with the mode of free thinking.Movie itself is a kind of cultural or entertainment, marketing or business culture is also a kind of culture, for the movie marketing can transition to a cultural marketing, this is not a catch on the movie
4、 marketing fashion, but have done so in all walks of life, so the movie marketing even carry the shoes also have to keep up with, the movie was cultured is a fashionable sex, whether frolic in the waves or restoring ancient ways, cannot leave the culture, especially the indigenous culture, is the so
5、- called only available in the local world, culture is a kind of spiritual music, any color of skin can appreciate, intoxicated.The traditional culture of China have a New Year New Year, feng is the director of a high master, he directed local culture, so provides a valuable business culture marketi
6、ng opportunities. The theme and timing of New Years eve films will bring about great business opportunities. The cooperation mode of culture and commerce will definitely create rich business value as long as it is reasonably and appropriately used. From the point of the whole Chinese film marketing
7、world, mainland companies have been learned and the experience of foreign and Hong Kong and Taiwan movie marketing, pay more and more attention to business cooperation with cultural products of a kind of brand-new marketing pattern.The strategy of film and television culture refers to the strategy o
8、f fashion and fashion that makes use of the communication response of film and television art and guides the current culture so as to enhance the effect of marketing communication. Finally, it influences the audience with the representation of images, achieves the subtle effect with the voice painti
9、ng narration, and carries out the communication process through teaching in music. The marketing communications penetrates the film and television art objects, by means of film and television transmission of marketing to achieve this purpose in cultural resonance, which is one of the effective imple
10、mentation of cultural marketing communication strategy. The film and television strategy has different performance in different products and services. The marketing communication objects can be divided into cultural products and services and non-cultural products and services. Among the production e
11、lements of film and television drama, the characters, costumes, props and environment of the drama are 留学生写作网（）-专业留学生作业辅导中心留学生写作网（pnstudy）为留学生提供高效、优质的论文服务the four most important developable elements, which can be carried out from the following aspects:Almost all seen 007 film will not forget that 00
12、7 is almost synonymous with fashion brand advertising: ford aston Martin sports car, revlon cosmetics, French champagne, vodka martinis, Finland, 7-up drinks and electric razors, and so on. 007 film become “franchise agent“ products of the inner packing, pioneer James bond become famous in the super
13、 hero. In the latest episode of “who and who“, bond is said to have been “nurtured“ by more than 20 brands in an unprecedented way, with a whopping $120 million in advertising packages. To sponsor art costumes and props such as goods, can solve the problem of producers of funds, and to sell the good
14、s of the enterprise, so this kind of cooperation method is popular among producers and enterprises, to become a promising way to marketing communications.Not long after the beloved childrens cartoon transformers was broadcast in China, the sale of childrens toys based on the prototypes went on sale.
15、 This is one of the strategic tactics of an American toy multinational. The companys product designers and publicists looked at more than 100 children and found that they liked to disassemble new toys. So, on the eve of Christmas, the trendy modern toys - the shapeshifter - were put on the market.Th
16、ere are two main approaches to film and television strategies for cultural products and services: text development and copyright development. Text development refers to the redevelopment of texts that have a continuous relationship with the original cultural products and services through the great influence of the original cultural products and service brands. This kind of text development is most prominent
