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1、 2009 Eyeblaster. All rights reservedActionable AnalyticsPresented by: First-name Last-name title 2nd February 2008Eyeblaster AnalyticsEB Orange 246/137/51EB Green 52/70/13EB Gray 161/161/161EB Yellow 255/200/40250/196/153153/162/134208/208/208255/227/147Primary colorsLight tint123/69/2626/35/781/81
2、81128/100/20Dark tintTOP 10 User interfaces of 2008 2009 Eyeblaster. All rights reservedAgendaIndustry ChallengesEyeblaster Analytics Key ComponentsCampaign MonitorOne-click ReportingReport GeneratorCustom Report BuilderPlug-in for ExcelData Feeds Service 2009 Eyeblaster. All rights reservedPain Poi
3、ntsOverwhelming amount and variety of dataHard to draw quality conclusionsMulti-channel campaignsOffline vs onlineDigital channels (search , display, mobile)Ad serving platformsDisparate reporting systems 2009 Eyeblaster. All rights reservedEyeblaster Analytics Making data actionable Metrics for rea
4、l business objectives ReliabilityTOP 10 User interfaces of 2008 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom Report Builder & Service 2008 Eyeblaster. All rights reservedROICost Conversion tagsM
5、etrics for Business ObjectivesDeliveryImpressions Clicks Unique Site/Publisher overlapEngagementDwell Interaction Expansion Video playback 2009 Eyeblaster. All rights reservedSite OverlapAccurately measure unique users by each publisher When do publishers overlap to deliver multiple impressions to s
6、ame user Check your media buy: which publisher is overlapping with whichBack to Metrics slide 2009 Eyeblaster. All rights reservedDwell Time Go beyond interaction Build brand moments Measure brand engagement 2009 Eyeblaster. All rights reserved 2008 Eyeblaster. All rights reservedWhat is Dwell Time?
7、average number of seconds the user engaged with the ad including mouse-on-ad, user initiated expansion, user initiated video &timed custom interaction 2008 Eyeblaster. All rights reservedHow it WorksBack to Metrics slide 2009 Eyeblaster. All rights reservedDay of the week* Weekdays (Mon Fri): 62 Sec
8、. Weekends: (Sat Sun): 52 Sec.On average, weekday Dwell Time is 10 seconds longer than weekends*1 min 2009 Eyeblaster. All rights reservedHewlett Packard: 2008Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to
9、 Goodby,. Is there anything you can not do?Digital Design Professional“” 2009 Eyeblaster. All rights reservedMaking Data ActionableCampaign MonitorReport GeneratorPlug-in for ExcelData Feeds ServiceOne-click ReportingCustom Report Builder & Service 2009 Eyeblaster. All rights reservedCampaign Monito
10、r Campaign insights in real time At-a-glance monitoring of key campaign dataBack to Solutions slide 2009 Eyeblaster. All rights reservedCampaign Ready, Set, GoCampaign Monitor your window to the campaignPredefinedCustomInstant access to Key Performance Indicators View all campaigns at a glance Detec
11、t problems quickly and easily Gain control with real-time dataBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reservedOne-click Reporting Actionable insights at your fingertips Prepare to impressBack to Solutions slide 2009 Eyeblaster. All rights reservedAt the
12、 click of a buttonWeve taken the one-click PowerPoint summary and Excel data and made it our own for the clients main campaigns this holiday season. Weve received great feedback on these results, and it takes us far less time to pull everything together.Alexia Paterson, MediaCom, Media Executive“”Fu
13、ll Campaign Summary slide deck in standard PPT format Visual representation of campaign performance dataPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All rights reservedReport Generator A complete campaign analysis package Witness your data come to lifeB
14、ack to Solutions slide 2009 Eyeblaster. All rights reservedMade to measure23 predefined reports, grouped into 8 simple categories For agencies, publishers and creative shops+ Embedded Benchmarks + GraphsPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData Feed 2009 Eyeblaster. All r
15、ights reservedMade visualVisual assistance of graphs embedded in reportsSelected Eyeblaster benchmarks embedded for comparisonPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData FeedEyeblaster benchmark sample 2009 Eyeblaster. All rights reservedCustom Report Builder (CRB) Freedom
16、to create any report you want, instantly The real solution to flexibility A superb new user experience Back to Solutions slide 2009 Eyeblaster. All rights reservedMix & MatchSelect the metrics you need Mix delivery, engagement and conversion data in one report All delivered in flat Excel Copy and paste the data to other sourcesPredefinedCustomBackCMCRBReport Generator1-ClickPlug-in for ExcelData
