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1、Business Correspondences 外贸英文函电Unit 2 Establishing business relationsUnit 2 Establishing business relations( (建立贸易关系建立贸易关系) )Introduction I,II,III Words and expressions Language pointsExercises 外 贸 函 电Teaching objectives Upon completion of the chapter, you should: know the ways that an exporter can
2、use to seek new customers. know how to write this kind of letter. grasp the important words and phrases learned.外 贸 函 电Introduction-IIntroduction-IChannels through which information can be Channels through which information can be obtained:obtained:Unit Two Establishing Business RelationsUnit Two Es
3、tablishing Business Relations( (建立贸易关系建立贸易关系) )v Chamber of Commerce both at home and abroadv Banksv Trade directories of various countries and regionsv Commercial Counselors Office v Exhibition and trade fairs Introduction-IIIntroduction-IIThree points usually contained in letters aiming Three poin
4、ts usually contained in letters aiming at establishing business relations:at establishing business relations:Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) )the source of information (See the sample letter)the intention of writing this lettera brief
5、introduction of ones own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.Sample letterDear Sirs or Madams,We have obtained your name and address from the website: . We were informed that you are one of the biggest import
6、ers of tea in UK and you are now in the market for tea. We take this opportunity to approach you in the hope of establishing business relations with you.外 贸 函 电 To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. If you
7、 are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.外 贸 函 电Introduction-IIIIntroduction-III外 贸 函 电生产 v/n 生产商 产品买方 卖方 顾客客户produce produc
8、tion producer product buyer seller customer client用户 消费者 制造商 购买 销售 中间商 零售商 批发商 经销商user consumermanufacturerbuy/purchasesell/sale middleman retailerwholesaler dealer外 贸 函 电贸易 进口 出口 进口商 出口商 海关 关税 配额,限额 commerce, trade import export importer exporter Customs Customs duty quotaWarming Up Suppose you are
9、 the salesperson of ABC company. You want to sell the following products to a childrens store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products. 外 贸 函 电New Words & ExpressionsNew Words & Expressionsin compliance with 按照 e.g. In co
10、mpliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了我们的样品。comply (v. ) with 按照，与相符，遵守，满 足enter into business relations 建立贸易关系还可以用：set upopen upestablish business relations orbuild up business connectionsUnit Two Establishing Business RelationsUnit Two Establishing B
11、usiness Relations( (建立贸易关系建立贸易关系) )New Words & ExpressionsNew Words & Expressions e.g. It is necessary for you to comply with our packing requirement.你方必须满足我们的包装的要求。We regret that we cannot comply with your request for advancing shipment to May.很遗憾，我们不能满足你方将装货期提前 到5月份的要求。Unit Two Establishing Busine
12、ss RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) )catalogue n. 目录 quotation n. 报价，报价单 pricelist n. 价目表 New Words & ExpressionsNew Words & Expressions6. cooperation n. 合作，协作 cooperate v. 合作，协作 e.g. Lets cooperate with each other for our mutual benefits.为了我们双方的利益，让我们合作吧。I need your
13、 cooperation in this matter.在这件事情上，我需要你的合作。Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) )intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。We intend to extend our business activities. 我们打算扩大我们的业务范围。New Words & Expressi
14、onsNew Words & Expressionsenquire v. 询问 e.g. We would like to enquire whether you can supply the following items.我们想询问一下，贵公司能否提供下列商 品。Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) )enquire into 调查 e.g. The buyer claimed that the goods were damaged i
15、n transit, but we must enquire into this matter ourselves.买方声称货物在运输过程中被损坏了，但是我们必须亲自调查这件事情。New Words & ExpressionsNew Words & Expressionsenquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here.他们给我们发来了一封信，询问这里的市场状况。Unit Two Establishing Business RelationsUnit Two Establishing Business Relations( (建立贸易关系建立贸易关系) )enquire of sb. about sth. 询问某人某事 e.g. Mr. Smith enquired of the exporter about the quality of their goods.史密斯先生询问出口商他们的产品质量如何 。New Words & ExpressionsNew Words & ExpressionsUnit Two Establishing B
