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1、学位代码301 学校代码10298 学号3090015南 京 林 业 大 学研 究 生 硕 士 学 位 论 文论文题目院 我国房地产市场道德失范现象研究作者院 杨越专业院 伦理学研究方向院 道德建设指导教师院 朱美芬副教授二一二年六月分类号B82 密级GK致 谢 毕业论文的完成就意味着三年的研究生生活的即将结束，回首在南京林业大学三年 学习生活的点点滴滴，有太多帮助过我的良师益友，在三年中我所取得的每一个进步和 每一份成绩都是与老师、同学、朋友和家人的关心帮助分不开的。我感谢三年间经历的 所有，更感谢那些陪伴并帮助过我的每一个人。 首先我要对导师朱美芬教授表示衷心的感谢。三年的时间里，朱老师严
2、谨的治学、 渊博的学术和忘我的工作精神令我感动，朱老师谦虚的态度、正直的为人和朴素的生活 作风令我折服。她不仅激励着我在学习上奋发图强，在科研上精益求精，更用榜样的力 量告诉我如何做一个堂堂正正的人。论文撰写期间，朱老师事无巨细、悉心指导，言传 身教令学生受益非浅，我的理论修养、分析能力和实践水平也有了显著的提高。通过在 她指导之下的反复修改，我才得以顺利完成论文。在今后的工作和学习中，恩师的谆谆 教诲仍将鞭策着我直面挑战、勇于开拓、敢于创新，以更大的成绩回报母校、回报社会。 向三年来南京林业大学人文与社会科学学院给我上过课和关心我的各位老师致以诚 挚谢意！是你们给予我扎实的理论研究基础。 向
3、在学校期间帮助、支持、关心我的何晓璞、卢霞、马宁、胡雅丽、陈大亨、陈磊 等好友也一并致谢，我论文的顺利完成得益于团队力量的支撑！ 作者：杨越 二一二年五月三日摘 要 中国房地产市场化改革已历经 10 余年，房地产业作为经济发展的一个重要支柱，已 经沦为一块彻彻底底的“利益角逐”的激烈战场。 “地王”一个接一个地涌现，纪录频频 被刷新，房价也是应声而水涨船高。正是在这种发展冲动的大背景下，原本还担负着“居 者有其屋”生存伦理的房地产却被完全市场化悖论吞噬了，房价非理性的、 “坐火箭”般 的飞涨已经严重影响到了人们的生产和生活。上海的“楼脆脆”和南京的“桥糊糊”警 示我们，技术水平和材料质量已不是
4、影响建筑质量的主要因素，房地产开发过程中企业 或个人的伦理道德观念越来越成为影响建筑质量的决定性因素。房地产开发过程中的伦 理道德问题逐渐引起了人们的关注，其背后的伦理缺失与伦理诉求也引起了人们更多的 思考。 本文应用伦理学原理，结合政治学、生态学、经济学、社会学等学科知识，对涉及 房地产市场的“道德失范”现象，从“利益主体的利益角逐”角度进行深入剖析，挖掘 该行业“道德失范”现象产生背后的伦理根源，并从伦理建设的角度探讨扭转“道德失 范”现象的方式。全文主要分为四部分：第一部分介绍涉及房地产市场运行的各利益主 体的基本概念，并阐述其各自应承担的伦理责任，利益主体因为各自的责任参与到房地 产行
5、业运行过程中来，又因为各自追逐不同的利益产生冲突，这种冲突便是产生“道德 失范”现象的根源；第二部分重点从建设单位、施工单位、供应商和咨询单位四个房地 产市场利益相关方出发，结合其自身工作内容和行为特点，借助现实生活中的案例，总 结描述我国房地产市场运行过程中“道德失范”现象的主要外在表现；第三部分在现象 分析的基础上深入挖掘房地产市场“道德失范”产生的根源，从制度因素、监管因素、 道德评判因素、职业道德因素、道德自律因素等几个方面逐一剖析“道德失范”背后的 伦理原因，以期找到房地产市场伦理道德缺失的“病症”之所在；第四部分在前三部分 的研究基础上，结合我国房地产市场的伦理现状，进一步探讨了在
6、行业内开展伦理道德 建设过程中所需要遵循准则和规范，并从弘扬正确的伦理价值观、增强从业人员职业道 德、加强行业伦理建制化、加大法律约束和惩治力度、丰富行业伦理监管方式、促进房 地产业可持续发展等六个方面出发，提出了加强我国房地产市场伦理建设的现实举措， 以期唤醒伦理道德在我国房地产市场的回归。 本文在研究过程中使用了社会调查的研究方法，专门设计了针对于房地产市场“道 德失范”的调查问卷。通过大量问卷的发放与回收，笔者收集了大量的一手调查数据资 料，为本文的研究提供了丰富的现实素材，也为文中的理论观点提供了最为直接、有效 的数据支撑，大大增强了研究结果的真实性和可信度。 关键词：关键词：房地产，
7、市场，道德失范，伦理 Study on Chinas real estate market and moral anomie Abstract The reform of China real estate market has gone through more than 10 years. As an important pillar of the economy, the real estate industry has become a real “interest contend“ battle. The price of the land was pushed up higher
8、and higher, and the record is refreshed again and again. The price of the buildings also went up straightly. It is all because of the rapidly development. Under the background, the survival ethics that the real estate market should charge has completely changed. That the price of the buildings went
9、up as a rocket speed has seriously affected peoples daily life. The “fragile building“ event of Shanghai and the “fragile bridge“ event of Nanjing warn us that technology level and the material quality are not the main factors influencing the quality of construction. The legal ethics of the companie
10、s or the people related to the real estate has more and more became the decisive factor influencing quality of construction. Ethical issues of the real estate gradually caused more and more attentions, and the morality losing in real estate industry also made us to think a lot. In this paper, the pr
11、inciples of ethics, political science, ecology, economics, sociology and other disciplines of knowledge was used to look for morality losing cases in the real estate market , based on the “interest contend“ of the participants. Then try our best to find out the real reasons of morality losing, and p
12、ut forward some useful methods in order to reconstruct the ethics in real estate industry. The paper totally includes four parts. In the first part, the concepts of the participants of the real estate market are introduced and their respective ethics responsibilities are elaborated. The reason of th
13、e participants to involve in the real estate industry is to purchase interests, and also because of purchasing the same interest conflicts between them emerge. The conflicts are the real reason which causes the morality losing in real estate industry. In the second part, we mainly find out the perfo
14、rmance of the morality losing of the developers, the construction company, the supplier and the advisory company, from its own working content and behavior characteristics, and with the help of the real- life cases. In the third part, based on the analysis of the performance, we deeply dig out the r
15、oot causes of the morality losing in real estate market from the system factors, regulatory factors, moral judgment, moral factors, and motion of moral self- discipline, and so on. We expect to find the ethic “disease“ of the real estate market. In the fourth part，on the basis of the study of the ab
16、ove three parts, from the real status of the real estate market and the ethical in China, we fatherly discussed the standards and norms to carry out ethics construction in the real estate industry, and put forward a lot of useful measures to strengthen the ethics construction in our real estate market, in order to awake the ethics return in real estate. For example, promote ethical values in a large scale, enhance the employees occupation morality, str
