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1、Extended Book制作者：李响 制作者单位：广东警官学院 高等教育出版社 高等教育电子音像出版社Unit 4 Attending Fairs and ExhibitionsContents1 1Language Skill Description2 2Section 1 More Things to Do3 3Section 2 Window on Pronunciation54321read more about attending fairs and exhibitionspractise reading aloud: Assimilation practise new readi
2、ng skills: Taking Notes develop career awareness:China International Consumer Goods Fair Career Skills DescriptionIn this unit, you will backSection 1 More Things to DoActivity 2Activity 1Activity 3More Things to DoRead More about Attending Fairs and ExhibitionsFulfill the Following Fulfill the Foll
3、owing TasksTasks Make a Make a SurveySurveybackActivity 5Translate a Translate a ParagraphParagraphSection 1 Activity 1Read More about Attending Fairs and Exhibitions.vWhat is BIBF?2. What are the aims of the fair?3. What is the special feature of this fair?nextSection 1 Activity 1Beijing Internatio
4、nal Book FairThe Ninth Beijing International Book Fair (BIBF) will take place in the Beijing Exhibition Hall from May 24 to May 28, in 2002, the first of its kind in China since the nations WTO entry.The aim of the BIBF is to introduce high-quality foreign books to China and Chinese books to the wor
5、ld, promote international scientific, technological and cultural exchanges, strengthen understanding and friendship among people across the world, expand Sino-foreign co-operation in publishing and copyright trade, and develop the book trade industry, specifically, book imports and exports.nextSecti
6、on 1 Activity 1The fair will feature the latest publications from Chinese publishing companies, as well as books and electronic publications in many foreign languages. It will also feature various audio-visual products. In addition, the Beijing International Audio-Visual and Electronic Publication E
7、xpo will be incorporated into this fair, and the exhibition and sales hall of audio-visual products will be arranged.The exhibition will cover an area of 26 400 square metres and have 950 exhibition booths, including 354 booths displaying imported books, 446 exhibiting Chinese books, 72 Internet boo
8、ths and 87 booths for audio-visual products. A total of 40 countries, regions and international organizations will participate.nextSection 1 Activity 1“Books on display at the ninth BIBF are not for sale, due to the copyright theme of the fair,” said Mr. Zhu, head of the exhibition office. Zhu added
9、 that focusing on copyright trade does not mean that the number of its transactions should exceed those involving other items, but that organizers, participants and visitors should pay more attention to copyright trade.The sale of exhibition booths of the ninth BIBF has been excellent, and all were
10、sold out by the end of last November in 2001. Organizers believe that most of their foreign counterparts favour the Chinese book and copyright market since Chinas WTO entrySection 1 Activity 1in December 2001. The current domestic publishing industry has been growing, the quality of domestically pro
11、duced books has improved greatly, and the scope of copyright exports has grown. Also, domestic presses are now more profitable, as a result of the greater purchasing power of copyrights and the expanded copyright sector.translationbackBeijing International Book Fair The Aim of the BIBF:To 1) _ forei
12、gn books to China and Chinese books to the world. The Theme of the BIBF:2) _. Features of the BIBF:1. Displaying the 3) _ in Chinese and many foreign languages;2. Covering an area of 4) _ sqm with 5) _ exhibition booths;3. Participants coming from 6) _ countries, regions and international organizati
13、ons;4. Books on display are 7) _;5. The sale of 8) _ of the ninth BIBF has been excellent;6. Foreign counterparts favour the Chinese 9) market.Section 1 Activity 2introduce high-quality Copyright 26 400 latest publications Task 1 Complete the outline with the informationfrom the passage. next950 not
14、 for sale 40 exhibition booths book and copyright Section 1 Activity 2Task 2 Match A with B. 1-b 2-c 3-e 4-h 5-d 6-j 7-a 8-i 9-g 10-f nextTask 3 Fill in the blanks with the right words or phrases. Change the form where necessary. There are more words or phrases than you need.1. The company _ a new f
15、amily saloon this year. 2. The deal was _ to both parties. 3. His responsibility in the company is for the _ of products.Section 1 Activity 2introduce promote incorporate on display focus on theme exceed sell out profitable domestic is introducing profitable promotionSection 1 Activity 24. The price of the new cell phone model will not _ $100. 5. Many of your suggestions _ in the new plan. 6. The _of our discussion is “Chinas International Status in the New Century”. 7. A collection of photograph
