高级商务调研-test-all

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1、Test1:Chapter1 precision does not give room for creative interpretation.8D DWhich of the following is basic rather than applied research: a. Sleep duration, as impacting work efficiency.b. Disruption of cognitive ability under stress.c. The relationship between leadership traits and corporate succes

2、s.d. Work towards the discovery of a possible new element.9A ATo ensure that the best possible research is done: a. Managers should indicate their problems to researchers as decision choices rather than information requirements.b. Managers should specify all information requirements, to define the r

3、esearchers task.c. Research should exclude all possible areas of manager-researcher conflict.d. A workable balance between manager and researchers cannot be based on sensitivity to the demands and restrictions imposed on the other.10B BThe value of applied research in a managerial environment comes

4、from: a. The fact that it uses the required technical terminology.b. Its help in decision making.c. It presents facts in the most positive way.d. It contributes to speculation on business opportunities.11B BWhich of the following is a true statement? a. Intuitive and experienced people do not requir

5、e research skills.b. Research can provide guideposts even to experienced and intuitive people.c. Research skills are required only at an early stage of a career.d. Research skills are irrelevant if prior research data exists.12B BResearch involves: a. The identification of quality information, not i

6、ts computerized processing.b. An application of scientific methods to information collection and analysis.c. Creating the architecture for data warehousing.d. The use of complex models rather than simpler quantitative methods.13E EWhich of the following are concepts? a. Shoeb. Chairc. Stored. Paine.

7、 All of the above14C CWhich of the following is most true about a construct? a. It must always be directly observable.b. It usually is directly observable.c. It usually is not directly observable.d. It can be sharply differentiated from a concept.15D DWhich is not a useful way in which a theory serv

8、es research? a. It narrows the range of facts the researcher must study.b. It suggests which approach to a problem is likely to yield the greatest meaning.c. It suggests a system for the researcher to impose on data in order to classify it meaningfully.d. It suggests a framework from which the resea

9、rcher can search for data which supports his own beliefs.16D DWhich of the following is not stated as a hypothesis? a. Price increases lead to major changes in demand.b. The power of ESP is greater in females than in males.c. Americans perceive Japanese products as superior to Korean products.d. Non

10、e of the above.17C CIn the following pairs of related variables, which pair appears incorrectly classified? a. Product demand (dependent) : Price (independent)b. Work efficiency (dependent) : Productivity (independent)c. Number of telemarketing calls (dependent): Sales (independent)d. Incidence of f

11、ever (dependent): Spread of virus (independent)18B BWhich is true concerning the differences or similarities between a theory and a hypothesis? a. Both tend to be simple, two variable propositions involving concrete instances.b. Theories tend to be more abstract and involve more variables than does

12、a hypothesis.c. Both tend to be abstract and involve multiple variables.d. Both tend to be very abstract, but a hypothesis is typically a two-variable proposition.Test2:Chapter3-51D DWhich of the following is not a part of the research process hierarchy of questions? a. Investigative questions.b. Ma

13、nagement problem.c. Measurement questions.d. Exploratory questions.2A AIdentify the incorrect statement: a. Method bound research is more successful because problems are recast in keeping with special competencies.b. Attractive databases distract us from the other needs of research.c. Research shoul

14、d be grounded in management decision priorities.d. Experimental designs can be used in social sciences.3B BIn the research process which of the following is critical to success? a. Pilot testing.b. A thorough understanding of the problem.c. Detailed analysis of results.d. A good design for a samplin

15、g plan.4C CWhich of the following is typically not a part of the formal research plan? a. Definition of the major concepts and constructs.b. Specification of research techniques/methods.c. Coding and tabulating instructions.d. Time and cost budgets.5B BAn exploratory study should: a. Start with key interviews.b. Start with secondary data and internet searches.c. Be excluded if it appears to be expensive.d. None of the above.6D DThe fine tuning of a research question: a. Precedes secondary data research.b. Is avoidable, since early respondent information is lost.c. Is useful only in multi

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