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1、master of arts Fashion & market 时尚&营销an outstanding program associating product strategy to management and communication in fashion firms 一门杰出的课程，结合了在时尚企业中对商品趋势的管理和沟通Available to students who have graduated from the 3 years fashion design or pattern drafting program who wish to integrate the job mar
2、ket with multiple skills. It is also available as a 3rd specialization after studies in business administration or communication. 仅对有 3 年艺术时尚设计学历的或者是 pattern drafting program（打板？） ，希望让自己有 更丰富的技术的学生招生，也对学习了商务管理和沟通方面的学生开放作为第三？专业PROGRAM 34 行Discovery of the fashion network时尚界之大发现 introduction to the ne
3、twork时尚界导论 analysis of the sectors: womens wear , mens wear, childrens wear and accessories 各类分析：女装，男装，童装，配件 history and sociology历史和社会学 collection strategy（产品）奢侈品趋势 technology et production engineering技术和商品制造 the network and globalization trends行业和全球趋势 leading brand names领先品牌名称The Fashion network a
4、nd marketing the origin of marketing in the network行业内营销的起源 the environments influence on the network行业内环境的影响 understanding the consumer phenomena理解消费者现象 a fashion products international magnitude一个时尚制造者的国际分量（很大） fashion product strategy时尚制造趋势 fashion product intellectual and industrial protection时尚
5、制造的知识和工艺的保护 product coherence制造条理 the evolution of distribution methods分销理论的改革 export / import :fashion product sourcing出口、进口：时尚制造的源头 the relevance and adaptation of communication on purchase action 购买活动中的沟通上的关联和适应Fashion Merchandising时尚广告推销，销售规划 origin起源 dramatizing the product商品夸张 devices动机 esthet
6、ic and cost-effectiveness美学和实用 atmosphere and sales outlet management市场氛围和外销（or 批发）？管理Fashion Media时尚媒体 the bases and supports基础和支持 written communication techniques写下交流的技巧 coaching and expert oral presentation教授与研究口头展示 fashion semiology时尚符号 communication strategy and product image construction交流趋势和商
7、品外观建设at the end of the program, students must write a dissertation relevant to the different fashion markets. They will present their dissertation to a jury of fashion professionals. 在计划的最后，学生要写一份毕业论文是关于不同的时尚市场。这份论文最后会给一个由 时尚教授组成的团队来评判。master of arts fashion managementa specialization year: with sec
8、torial（扇形的） expertise in the transversal （横向的）aspect of fashion 特殊化一年制：教授时尚业内的专业知识？program goals: to train professionals to be operational immediately, to have the necessary management skills and the capacity to adapt quickly to the demands of a fast changing international market 项目目标：培养有职业素质的，能够立刻上
9、手的，对于一个迅速转变的国际市场有足够的 管理知识和适应能力的人才PROGRAM 22 行 the courses are orientated around 5 principal subjects. that follow the creation and marketing of collections. some of the courses are taught in EnglishDiscovery of the fashion network history and sociology历史和社会学 collection strategy奢侈品趋势 the network and
10、globalization业内和全球 trends趋势 leading and brand names领先品牌名称Management and creative approach development of the students creativity and acquirement of techniques in graphic design 发展学生的创造力和以及培养学生获得绘画设计方面的基数Production the upstream activities of the fashion economy 时尚经济的逆流活动？management et marketing negoc
11、iating skills谈判技巧 techniques in retail sales零售基数 setting up a firm and brands name 创立一个公司和品牌名称 managements skills管理技巧Communication staff management techniques员工管理技术 visits to international fashion places and firms拜访国际时尚之都&公司master of arts fashion marketing & management an outstanding program taught
12、in English associating product strategy with management and communication in fashion firms 一个杰出的项目，英语教学。结合了时尚公司中的商品趋势的管理和交流（同 1，除了英 语）PROGRAM 24 行Fashion the different sectors of fashion field时尚领域的不同部分 life styles生活方式 trend analysis趋势分析 fashion history and sociology时尚历史和社会学 brands identity品牌定位Fashio
13、n Business from creation to manufacturing从创造到生产 economical background of the fashion market节约背景下的时尚市场 segmentation , positioning, and targeting分割，配置，命中目标？ foundations of fashion marketing mix时尚市场混合的基础 fashion business internationalization时尚产业的全球化 market strategies for brand development品牌发展的市场趋势 distribution channels分销渠道Fashion management Expert oral presentation研究口头展示 to maximize its own professional potential自我职业潜力最大化 communication and management交流和管理fashion communication written communication techniques写下交流技巧 promotion of the fashion product提升时尚产品
