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1、Test 1 (CET-6) Large companies need a way to reach the savings of the public at large. The same problem, on a smaller 1_, faces practically every company trying to develop new products and create new jobs. There can be little 2_ of raising the sort of sums needed from friends and people we know, and
2、 while banks may agree to provide short-term 3_, they are generally unwilling to provide money on a 4_ basis for long-term projects. So companies turn to the public, inviting people to lend them money, or take a share in the business in 5_ for a share in future profits. They do this by 6_ stocks and
3、 shares in the business through the Stock Exchange. By doing so, they can put into circulation the savings of 7_ and institution, both at home and overseas. When the saver needs his money back, he does not have to go to the company with whom he 8_ placed it. Instead, 9_. Many of the services needed
4、both by industry and by each of us are provided by the government or by local authorities. Without hospitals, roads, electricity, telephones, railways, this country could not function. 10_, requiring more money than is raised through taxes alone. The government, local authorities, and nationalized i
5、ndustries therefore 11_.Test 2 (CET-6) China has outlined a new approach to foreign investment, with planners saying they will now focus less on attracting large amounts of cash and more on selecting investments that will bring skills and technology into the country. The change in tactics, 1_ in an
6、official document published by the National Development and Reform Commission, comes after more than a year of 2_ debate over the role foreign investors should play in Chinas economy. China has long been one of the worlds top 3_ for foreign investment, and international companies 4_ in more than $70
7、 billion last year, drawn by the countrys low costs, 5 _ prowess and huge domestic market. But the inroads have caused some unease among both ordinary people and officials, who also want to see domestic companies do well. The new foreign- investment plan, which isnt a 6_ blueprint but rather a state
8、ment of broad 7_, does say that regulators will look more closely at foreign takeovers of local companies and other issues of “national economic security” that have received increasing attention recently. But the vision it advances represents neither an attempt to 8_close off Chinas economy nor a ne
9、w round of liberalization. The planning agency said 9_. For instance, new investments by foreign companies will face stricter environmental and land-use standards. On the other hand, 10 _. The plan said China will continue to open up service industries, 11 _. The commission also pledged to improve t
10、he business environment by reducing red tape and strengthening enforcement of intellectual-property rights.Test 1 (CET-4) The appeal of advertising to buying motives can have both negative and positive effects. Consumers may be 1_ to buy a product of poor quality or high price because of an advertis
11、ement. For example, some advertisers have 2_ to peoples desire for better fuel 3_ for their cars by advertising automotive products that improve gasoline mileage. Some of the products work. Others are 4 _ and a waste of consumers money. Sometimes advertising is 5_ misleading. A few years ago a brand
12、 was 6_ to dieters with the message that there were fewer calories in every slice. It turned out that the bread was not dietetic, but just 7 _ bread. There were 8 _ calories because it was sliced very thin, but there were the same number of calories in every loaf. 9 _. Consider fire insurance. Fire
13、insurance may be sold by appealing to fear of loss. 10 _. The security of knowing that property is protected by insurance makes the purchase of insurance a worthwhile investment for most people. 11 _.Test 2 (CET-4) Some years ago, an American policeman found a woman lying near a lonely road. She did not appear to have had an 1_. But she was 2_ and clearly in a state of shock. So he 3_ her to the nearest hospital. She began to tell the doctor on duty the story which was astonishing and 4_. She had been driving along a country road when she had been stopped by a flying saucer landing in fron
