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1、1Multiple Choice QuizChapter 4(See related pages)1The human-made part of the human environment is appropriately named:A) sociology.B) personal relations.C) culture.D) anthropology.E) interpersonal communication.2Marketers are constantly adjusting their efforts to cultural demands of the market, but
2、they also act as:A) agents of change.B) institutional restraints.C) symbolic, ritual, supporters.D) cultural critics.E) all of the above.3Michele Phillips has just begun to understand the French culture even though she has lived there for two years. She speaks the language almost fluently; however,
3、learning to live in France will certainly take time. The process of how a person learns and adjusts to a new culture is called:A) socialization.B) democratization.C) a reference path.D) acculturation.E) embodiment.4Which of the following factors contribute to a persons socialization/acculturation pr
4、ocess?A) social institutionsB) peers2C) imitating elements of cultureD) A, B, and C aboveE) geography, history, and technology5All of the following are considered to be a member of what is called a social institution EXCEPT:A) peer groups.B) family.C) religion.D) schools.E) government.6Dutch managem
5、ent professor Geert Hofstede refers to culture as software of the mind arguing that culture provides:A) a measure of peer group status.B) systematic assessment of relative cost-benefit analysis.C) a guide for humans on how to think and behave.D) alternative ways of viewing the world.E) computer-comp
6、atible prediction systems.7Which of the following social scientists is credited with doing the most thorough, influential, and widely read work on how cultural values influence various types of business and market behavior?A) Milton FriedmanB) Daniel StarchC) A.C. NielsenD) Geert HofstedeE) Sigmund
7、Freud8The _ measure the tolerance of social inequality within a social system.A) Individualism/Collectivism index3B) Power Distance indexC) Uncertainty Avoidance indexD) Cultural Value indexE) Consumer Behavior index9The _ Index measures the tolerance of social inequality.A) Individualism/Collectivi
8、smB) Uncertainty AvoidanceC) Power DistanceD) Cultural ValueE) Consumer Behavior10A society that has a high Uncertainty Avoidance Index score tends to be:A) distrustful of new ideas or behaviors.B) is willing to try new ideas or behaviors.C) dominated by individuals rather than by groups.D) dominate
9、d by groups rather than by individuals.E) has great distance between superiors and subordinates.11Linguistic distance studies indicate that wider differences in language increase marketers:A) Index of social comfortB) Power/distance ratiosC) Assimilation perspectiveD) Transactions costsE) All of the
10、 above12Alex has just been assigned to his companys international marketing office in Switzerland. Alex is attuned to the nuances of Swiss culture, the many languages that are spoken there, and appreciates the diversity of cultural ideas. Alex is:A) a change agent.4B) culturally sensitive.C) sociall
11、y adept.D) a low power distance sales representative.E) making unplanned cultural adjustments.13In which of the following countries would you expect the traditional practice of feng shui to be used to dictate the shape and location of a building?A) the PhilippinesB) KoreaC) JapanD) ChinaE) Thailand1
12、4An ability to understand and to appreciate fully the nuances of different cultural traits and patterns is called _ knowledge.A) factualB) interpretiveC) psychicD) metaphysicalE) demographic15McDonalds (normally a non-alcoholic restaurant) has decided to offer wine as the drink of choice in its French restaurants. Which of the following terms would best match to the proposed strategy of McDonalds?A) standardizationB) cultural deviationC) cultural innovationD) cultural congruenceE) unplanned cultural change
