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1、本科毕业论文外文文献及译文文献、资料题目： Being Productive with Your Twitter Marketing Plan 文献、资料来源：Twitter Marketing For Dummies文献、资料发表（出版）日期 2011.11.16院 （部）： 商学院专 业： 市场营销班 级： 营销 092姓 名： 刘杨学 号： 2009091394指导教师： 徐晓慧翻译日期： 2013.6.16外文文献：外文文献： Being Productive with Your Twitter Marketing PlanIf you want to have long-term s
2、uccess with Twitter (and other social media), you need to effectively manage your time and avoid burnout. If youre like me, youre a busy professional and probably have more than 20 different things to do before 8:00 a.m. and 30 things to do before noon. Butif you can spare 15 to 30 minutes a day, yo
3、u can get the most out of Twitter through repetition, planning, and being proactive.This chapter takes a look at how proper planning and support can help you maximize your time on Twitter. If you follow the advice in the following pages, you can successfully manage your time and content on Twitter.
4、Remember that you may not want to shut off all your notifications. It may be important to keep your Direct Message and Reply notifications on in order to respond to important inquiries.Client phone-call backlog: If you find your phone ringing constantly and voicemail messages piling up from clients
5、upset because youre twittering rather than serving their needs, youre probably experiencing a Twitter overload. This is also the case if your spouse starts giving you the evil eye for spending more time on Twitter than together as a couple.Make sure to set aside time to specifically to use Twitter.
6、This will help you get work done (and possibly help you save your relationship!).Non-stop use: You can easily start using Twitter without stopping if you dont set barriers. There are literally millions of people you can follow,so try to keep yourself from becoming obsessed. You can burn out from inf
7、ormation overload and follower requests.Setting aside blocks of timeTo effectively manage your time, you need to block out certain parts of the day to accomplish certain tasks. The same rules apply to your Twitter and social-media usage. You can apply time blocks to any area of your business or pers
8、onal life. The most important thing to remember is to stick to your schedule as closely as you can.Think of your typical work day. What happens throughout the day? You have to pick up the kids; file a report; more than likely, do some shopping; and above all, run a business. Because youre so busy, y
9、ou need to block out time in your day during which you can accomplish your Twitter marketing plan.The optimal amount of time in your Twitter marketing time blocks is between 15 and 30 minutes apiece. Dont set aside blocks of less than 15 minutes and never more than 30 minutes. If you start using Twi
10、tter for more than 30 minutes in the same time period, you can waste away hours with Twitter fun.Although you may be enjoying yourself, spending endless hours on Twitter doesnt necessarily help you reach your Twitter marketing goals. Or if it helps you reach them, it is eating into the time you have
11、 previously allocated to other tasks in your business (or your life). The following list gives you tips on being productive with your Twitter time blocks:Using Third-Party Tools to Be More Productive with TwitterYou can find dozens, if not hundreds, of different Twitter applications (apps)that make
12、you more efficient in your Twitter efforts.As a Twitter marketer, look for an app that allows you to effectively manage multiple Twitter profiles, schedule tweets to go out at a later date and time,and measure your Twitter analytics. The following sections describe a few of the best Twitter apps cur
13、rently available.TweetDeckI recommend the TweetDeck (http:/) application for anyone getting started with Twitter or for the people who try to use the T Web interface and throw up their hands, saying, “I just dont get how Twitter works.” Nearly everyone I know who uses TweetDeck has become a Twitter
14、ninja.TweetDeck runs on Adobe AIR (see the sidebar “Adobe AIR,” in this chapter,for more information). You can send and receive tweets using this desktop application, so you dont have to rely on the T Web interface.Imagine trying to watch a baseball game through a cardboard tube versus seeing the ga
15、me with no obstructions. When it comes to Twitter, TweetDeck lets you see the entire game.By using TweetDeck, you can create groups of people you want to follow, do searches for keywords and hashtags, and use any of six built-in URL shorteners,including http:/bit.ly and http:/. (It doesnt include ht
16、tp:/ow.ly, however.)Facebook status updates: You can update your Facebook status from TweetDeck, and you can even find Facebook apps that let you feed all your tweets into your Facebook status.Avoid pushing all your tweets into Facebook at all costs. Although you should feel free to send the occasional Facebook update by using TweetDeck, any friends you have on Facebook who are unfamiliar with Twitter can get conf
